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TV Production in Italy 2014

  • June 2014
  • -
  • Apex Insight
  • -
  • 37 pages

This report focuses on the TV Production market in Italy. It describes the market, quantifies its size and describes key trends.

The report contains historical growth rates and our forecasts for the market which are based on analysis of historical trends and growth drivers.

Key trends and drivers reported on and analysed include levels of TV viewing, impact of the development of new platforms, advertising spending, television industry revenue and the specific issues affecting production spending at the major networks (RAI and Mediaset).

The competitive landscape section identifies the leading producers in Italy, profiles them and comments on trends such as market consolidation and the growth of the super-indies, development of content distribution models, deficit funding and exploitation of new revenue sources such as digital rights.

Table Of Contents

TV Production in Italy 2014
Introduction - 1
About this report
Executive summary
About Apex Insight
List of charts and tables

Market definition, characteristics and trends - 7
Broadcasters in Italy
Market seasonality and cyclicality
Programme genre trends
Traditional and new sources of revenue
New programme funding models (deficit financing)
Market consolidation and creation of super-indies
Impact of trends on the formats

TV production market in Italy, size and growth - 17
Market size
TV industry revenue and funding

Competitive landscape - 20
Summary of leading super-indies
Value drivers for TV production companies
Leading TV production companies in Italy

Forecasts - 31
Market forecasts
Key market data
Risks to the forecast

Appendix - 35
List of abbreviations

Companies Mentioned

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