Table of Contents
This report focuses on the TV Production market in Italy. It describes the market, quantifies its size and describes key trends.
The report contains historical growth rates and our forecasts for the market which are based on analysis of historical trends and growth drivers.
Key trends and drivers reported on and analysed include levels of TV viewing, impact of the development of new platforms, advertising spending, television industry revenue and the specific issues affecting production spending at the major networks (RAI and Mediaset).
The competitive landscape section identifies the leading producers in Italy, profiles them and comments on trends such as market consolidation and the growth of the super-indies, development of content distribution models, deficit funding and exploitation of new revenue sources such as digital rights.
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