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Commercial Flooring : North America Markets

  • June 2014
  • -
  • BCC Research
  • -
  • 165 pages

The North American commercial flooring industry is one of the most diverse of any manufactured product in terms of product type and selection. This BCC Research report includes a comprehensive analysis of all commercial flooring products used in the North American commercial flooring market. The report provides the latest information regarding product developments, and material and technology enhancements as well as a detailed look at the various distribution channels and their dynamics. The current market demand for each product type is quantified by volume and value, with CAGR projections for growth through 2018. Profiles of leading North American commercial flooring manufacturers are also included in this report.

Use this report to:
- Identify various commercial flooring products, channels of distribution, new products and technologies, and industry direction.
- Learn about the historical, current, and future industry outlook, as well as current manufacturing and anticipated issues affecting the industry.
- Receive a detailed analysis of the following regions in the U.S.: the Southeast, Northeast, Midwest, Southwest, West and Canada as well, to cover North American commercial flooring research.
- Receive profiles for leading North American commercial flooring manufacturers.

Highlights
- The North American flooring market totaled $18.1 billion in 2013 and is expected to reach $23.2 billion in 2018, a compound annual growth rate (CAGR) of 5.1% from 2013 to 2018.
- The North American flooring industry in volume terms was an estimated 17.2 billion squares in 2013 and is expected to reach 21.1 billion squares by 2018, at a CAGR of 4.2% from 2013 to 2018.
- The commercial flooring market in North America was worth $5.6 billion in 2013, and is projected to grow to $7 billion in 2018, with a 2013-2018 CAGR of 4.6%.

INTRODUCTION

STUDY GOALS AND OBJECTIVES
The objective of this report is to provide business planners, investors and other professionals with quantifiable market measurements and analyses that can help them
formulate strategic business plans and make key investment decisions.

REASONS FOR DOING THE STUDY
Commercial flooring is a $5.6 billion industry in North America that defines the livelihood of nearly 6,300 commercial flooring contractors, and almost 73,000
manufacturing employees who produce flooring products, as well as the distributors that carry these products. Although the industry was hit hard by the economic
downturn of the last decade, the commercial flooring industry remains a vital part of the economy and is projected to continue a healthy growth trend throughout the
remainder of the second decade of the 21st century.

This BCC Research study is a comprehensive reference work that defines and describes the commercial flooring industry. In preparation of this document, we have read,
analyzed and condensed information from industry sources, trade literature, producer and distributor websites, and other reference material. The industry is diverse, highly
creative and dynamic. The range of products currently on the market is very broad, far exceeding the ability of any sole distributor to stock, and wider than most industry
observers may realize. Many smaller producers today have the capability of growing into major brands tomorrow. Some of these future success stories will ride the wave of
demand for new and innovative products, such as light transmissive carpeting and realistically simulated stone and wood surface laminates that are increasingly shaking
up the status quo among mainstream commercial flooring alternatives.

SCOPE OF REPORT
This report includes a comprehensive analysis of all commercial flooring products used in the North American commercial flooring market. The report provides the latest
information regarding product developments and material and technology enhancements as well as a detailed look at the various distribution channels and their
dynamics. The current market demand for each product type is quantified by volume and value, with projections for growth to 2018. This report also provides profiles for
leading North American commercial flooring manufacturers. The report is divided into seven chapters:
- Introduction
- Summary
- Overview
- Commercial Flooring Products
- Market Size & Growth
- Market Definition
- Company Profiles

GEOGRAPHIC SCOPE
The analysis provided in this report is regional and includes information for the North American commercial flooring market, including Canada and the U.S.

LIMITATIONS
The numerical data contained in this report are based on market conditions and industry expert opinions available during the time the research was performed. Any
reliance placed on this report will reflect those circumstances. Market conditions and circumstances will change over time; therefore, the reader should not always rely on
the correctness or relevance of the report. Actual and projected volumes in emerging applications are estimated through market research and discussion with industry experts. Applications that are well established tend to provide the most accurate estimates.

Base-year reporting for this report is 2012. Data presented in tables are rounded to the nearest million for market volumes, and the nearest million for market values. Roofing
volume is measured in squares. Each square equals one sq. ft. All estimated values and forecasts are stated in 2012 dollars, with no consideration of inflation. In the description and evaluation of market size contained in this report, it is important to note that as various flooring product types are analyzed, the resulting data include
materials only and does not (unless otherwise specified) include accessories, systems, labor or installation.

INTENDED AUDIENCE
This report is intended to provide necessary background and reference material for individuals involved in, or potentially interested in, the North American commercial
flooring industry. These include individuals and organizations involved in the development, formulation, manufacture, sale and use of flooring products, and related
and ancillary businesses such as raw material suppliers, consultants, distributors, contractors and builders. BCC Research feels that this report will be of great value to
technical and business personnel in the following areas, among others:
- Marketing and management personnel in companies that produce, market and sell flooring products.
- Companies involved in the design and construction of plants that manufacture flooring materials and those who service these plants.
- Financial institutions supplying money for such facilities, including banks, merchant bankers, venture capitalists and others.
- Personnel in related industries, such as real estate development, architecture, interior design, community planning, oil and gas refining and processing, polymer
processing, plastic molding, composite processing and molding, and others.
- Personnel in government, primarily building inspectors, but also state and local health, environmental and other regulators, who must implement and enforce laws
covering construction and building quality.

METHODOLOGY AND INFORMATION SOURCES
Both primary and secondary research methodologies were used in preparing this study. Extensive searches were made of the literature and the Internet, including many of the leading flooring trade publications, trade and industry associations, business publications, industry blogs, flooring data compilation companies and others. Product
information was obtained directly from the producing company. Market information was derived from various articles, trade publications, interviews with knowledgeable
parties, and government sources. Information for corporate profiles was obtained primarily from the companies, especially larger, publicly owned firms. Other sources
included directories, articles and Internet sites.

Table Of Contents

Commercial Flooring : North America Markets
TABLE OF CONTENTS

CHAPTER 1 INTRODUCTION 2
STUDY GOALS AND OBJECTIVES 2
REASONS FOR DOING THE STUDY 2
SCOPE OF REPORT 2
GEOGRAPHIC SCOPE 3
LIMITATIONS 3
INTENDED AUDIENCE 3
METHODOLOGY AND INFORMATION SOURCES 4
ANALYST'S CREDENTIALS 4
RELATED BCC RESEARCH REPORTS 4
BCC RESEARCH WEBSITE 5
DISCLAIMER 5

CHAPTER 2 SUMMARY 7
SUMMARY 7
CHAPTERS ONE AND TWO: INTRODUCTION AND SUMMARY 8
CHAPTER THREE: OVERVIEW 8
CHAPTER FOUR: COMMERCIAL FLOORING PRODUCTS 8
CHAPTER FIVE: MARKET SIZE AND GROWTH 8
CHAPTER SIX: MARKET DEFINITION 9
CHAPTER SEVEN: COMPANY PROFILES 9
SUMMARY TABLE TOTAL NORTH AMERICAN FLOORING MARKET, THROUGH 2018
(BILLION SQUARES/$ BILLIONS) 10
SUMMARY FIGURE TOTAL NORTH AMERICAN FLOORING MARKET, 2012-2018
(BILLIONS OF SQUARES/$ BILLIONS) 10

CHAPTER 3 OVERVIEW 12
A BRIEF HISTORICAL PERSPECTIVE 12
CARPETING 12
HARD AND SMOOTH-SURFACE FLOOR COVERINGS 13
COMMERCIAL FLOORING TODAY 13
FUTURE OUTLOOK FOR COMMERCIAL FLOORING 14
CURRENT ECONOMIC CONDITIONS 14
FLOORING CATEGORIES 15
CARPET 15
HARD SURFACE 16
NORTH AMERICAN MARKET CONDITIONS 18
CORPORATE SECTOR 18
HEALTHCARE SECTOR 18
HOSPITALITY SECTOR 19
RETAIL SECTOR 19
INSTITUTIONAL SECTOR 19
GOVERNMENT SECTOR 19
COMMERCIAL FLOORING TRADE INDUSTRY ORGANIZATIONS 19
CERAMIC TILE DISTRIBUTORS ASSOCIATION 20
FLOOR COVERING INSTALLATION CONTRACTORS ASSOCIATION 20
INTERNATIONAL CERTIFIED FLOORCOVERING INSTALLERS ASSOCIATION 20
MARBLE INSTITUTE OF AMERICA 21
NATIONAL TILE CONTRACTORS ASSOCIATION 21
NATIONAL WOOD FLOORING ASSOCIATION 22
NATURAL STONE COUNCIL 22
NORTH AMERICAN ASSOCIATION OF FLOOR COVERING DISTRIBUTORS 23
NORTH AMERICAN BUILDING MATERIAL DISTRIBUTION ASSOCIATION 24
NORTH AMERICAN LAMINATE FLOORING ASSOCIATION 24
TILE CONTRACTORS' ASSOCIATION OF AMERICA 24
TILE COUNCIL OF NORTH AMERICA 25
COMMERCIAL FLOORING TRADE INDUSTRY SHOWS 25
COVERINGS 25
NAFCD-NBMDA ANNUAL CONVENTION 26
NEOCON 26
NWFA WOOD FLOORING EXPO 26
THE INTERNATIONAL SURFACE EVENT:
SURFACES-STONEXPO/MARMOMACC-TILEEXPO 26
TOTAL SOLUTIONS PLUS: CTDA + NTCA + TCNA + TCAA 27
COMMERCIAL FLOORING TRADE INDUSTRY MEDIA 27
FLOORBIZ.COM 27
FCI: FLOOR COVERING INSTALLER 28
FLOOR COVERING NEWS 28
FLOOR COVERING WEEKLY 28
FLOOR FOCUS AND FLOORDAILY.NET 28
FLOOR TRENDS 29
PROINSTALLER MAGAZINE 29
STONE WORLD/CONTEMPORARY STONE AND TILE DESIGN 29
TILE MAGAZINE 30

CHAPTER 4 COMMERCIAL FLOORING PRODUCTS 32
PRODUCT TYPES 32
CARPET (BROADLOOM AND CARPET TILE) 32
Overview 32
Broadloom 32
Six-Foot Carpet and Electronic Cables 33
Carpet Tile 33
New Products and Technologies 34
Environmental Programs and Incentives 34
Governmental Regulations and Requirements 35
Flammability 35
Pill Test 35
Flooring Radiant Panel Test 36
Smoke Generation 36
Electrostatic Discharge 37
CERAMIC TILE 37
Overview 37
New Products and Technologies 38
Environmental Programs and Incentives 39
Governmental Regulations and Requirements 39
Grout and Mortar Specifications 40
HARDWOOD 40
Overview 40
Engineered Wood 41
Wood Laminates 41
Surface Finishes 41
Penetrating Stains and Finishes 42
Sheen Options 42
Extra-Durable Finishes 42
New Products and Technologies 42
Environmental Programs and Incentives 43
Governmental Regulations and Requirements 43
LAMINATES 44
Overview 44
AC Ratings 45
TABLE 1 LAMINATE FLOORING AC DURABILITY RATINGS 46
New Products and Technologies 46
Environmental Programs and Incentives 47
Governmental Regulations and Requirements 48
STONE 49
Overview 49
Absorption Rating 49
Grade 50
Coefficient of Friction (COF) 50
Indoor vs. Outdoor Rating 50
Oxidation 51
New Products and Technologies 51
Granite 51
Limestone 51
Marble 51
Onyx 52
Slate 52
Travertine 52
Environmental Programs and Incentives 52
Governmental Regulations and Requirements 52
Americans with Disabilities Act of 1990 (ADA) 53
OTHER RESILIENT (CORK, LINOLEUM, RUBBER) 54
Overview 54
Cork 54
Linoleum 55
Rubber 55
New Products and Technologies 56
Environmental Programs and Incentives 57
Governmental Regulations and Requirements 57
VINYL 58
Overview 58
Luxury Vinyl Flooring 58
Simulates Natural Materials 59
Plank-Shapes 59
Composition 59
Layers 59
Cost 59
Size and Thickness 60
New Products and Technologies 60
Environmental Programs and Incentives 61
Governmental Regulations and Requirements 61

CHAPTER 5 MARKET SIZE AND GROWTH 64
REGIONS 64
TABLE 2 COMMERCIAL FLOORING VALUE BY REGION, THROUGH 2018 ($ MILLIONS) 65
EXPENDITURES BY DISTRIBUTION CHANNEL, VOLUMES AND GROWTH 65
TABLE 3 COMMERCIAL FLOORING EXPENDITURES BY DISTRIBUTION CHANNEL,
THROUGH 2018 ($ MILLIONS) 66
TABLE 4 FLOOR COVERING STORES CHANNEL BY PRODUCT TYPE, THROUGH 2018
(MILLIONS OF SQUARES/$ MILLIONS) 67
TABLE 5 FURNITURE AND HOME FURNISHING STORES CHANNEL BY PRODUCT TYPE,
THROUGH 2018 (MILLIONS OF SQUARES/$ MILLIONS) 68
TABLE 6 HOME IMPROVEMENT AND BUILDING MATERIAL CHANNEL BY PRODUCT
TYPE, THROUGH 2018 (MILLIONS OF SQUARES/$ MILLIONS) 69
TABLE 7 GENERAL MERCHANDISE STORES CHANNEL BY PRODUCT TYPE, THROUGH
2018 (MILLIONS OF SQUARES/$ MILLIONS) 70
TABLE 8 ELECTRONIC AND ONLINE CHANNEL BY PRODUCT TYPE, THROUGH 2018
(MILLIONS OF SQUARES/$ MILLIONS) 71
TABLE 9 DIRECT SELLING CHANNEL BY PRODUCT TYPE, THROUGH 2018 (MILLIONS
OF SQUARES/$ MILLIONS) 72
TABLE 10 MARKET SHARE OF COMMERCIAL FLOORING EXPENDITURES, BY
DISTRIBUTION CHANNEL, 2013 (% VOLUME) 73
TABLE 11 MARKET SHARE OF COMMERCIAL FLOORING EXPENDITURES, BY
DISTRIBUTION CHANNEL, 2013 (% DOLLARS) 74
TABLE 12 COMMERCIAL FLOORING VOLUME, BY DISTRIBUTION CHANNEL, 2013
(MILLION SQUARES) 75
TABLE 13 COMMERCIAL FLOORING EXPENDITURES, BY DISTRIBUTION CHANNEL,
2013 ($ MILLIONS) 75
TABLE 14 COMMERCIAL FLOORING BY FLOORING TYPE, THROUGH 2018 (MILLIONS
OF SQUARES/$ MILLIONS) 77

CHAPTER 6 MARKET DEFINITION 79
COMMERCIAL FLOORING INDUSTRY STRUCTURE 80
MARKET TRENDS 80
TABLE 15 TOTAL FLOORING MARKET, THROUGH 2018 (BILLIONS OF SQUARES/$
BILLIONS) 80
TABLE 16 COMMERCIAL VS. RESIDENTIAL FLOORING MARKET, THROUGH 2018
(BILLIONS OF SQUARES/$ BILLIONS) 81
TABLE 17 COMMERCIAL FLOORING EXPENDITURES BY TYPE OF CONSTRUCTION,
THROUGH 2018 (MILLIONS OF SQUARES/$ MILLIONS) 81
TABLE 18 COMMERCIAL FLOORING MARKET BY REGION, THROUGH 2018 (MILLIONS
OF SQUARES/$ MILLIONS) 82
TABLE 19 SOUTHEAST U.S. COMMERCIAL FLOORING EXPENDITURES, THROUGH
2018 (MILLIONS OF SQUARES/$ MILLIONS) 83
TABLE 20 NORTHEAST U.S. COMMERCIAL FLOORING EXPENDITURES, THROUGH
2018 (MILLIONS OF SQUARES/$ MILLIONS) 84
TABLE 21 MIDWEST U.S. COMMERCIAL FLOORING EXPENDITURES, THROUGH 2018
(MILLIONS OF SQUARES/$ MILLIONS) 85
TABLE 22 SOUTHWEST U.S. COMMERCIAL FLOORING EXPENDITURES, THROUGH
2018 (MILLIONS OF SQUARES/$ MILLIONS) 85
TABLE 23 WESTERN U.S. COMMERCIAL FLOORING EXPENDITURES, THROUGH 2018
(MILLIONS OF SQUARES/$ MILLIONS) 86
TABLE 24 CANADIAN COMMERCIAL FLOORING EXPENDITURES, THROUGH 2018
(MILLIONS OF SQUARES/$ MILLIONS) 87
TABLE 25 COMMERCIAL FLOORING CONTRACTORS IN NORTH AMERICA 88
MARKETS 89
Industrial 90
Office and Distribution 90
Retail 90
Institutional (Includes Government) 90
Healthcare 91
Hospitality and Amusement 91
TABLE 26 COMMERCIAL FLOORING EXPENDITURES BY END USE, THROUGH 2018 ($
MILLIONS) 91
MAJOR COMPANIES AND PRODUCT LINES 92
TABLE 27 LEADING COMMERCIAL FLOORING MANUFACTURERS BY REVENUE, 2012
($ MILLIONS) 92
TABLE 28 LEADING COMMERCIAL FLOORING MANUFACTURERS BY PRODUCT TYPE
($ MILLIONS) 93
CARPET (BROADLOOM AND CARPET TILE) 94
TABLE 29 CARPET MANUFACTURER MARKET SHARE, 2012 (%) 94
TABLE 30 LEADING CARPET MANUFACTURERS AND PRODUCTS 95
CERAMIC TILE 95
TABLE 31 CERAMIC TILE MANUFACTURER MARKET SHARE, 2012 (%) 95
TABLE 32 LEADING CERAMIC TILE MANUFACTURERS AND PRODUCTS 96
HARDWOOD 96
TABLE 33 HARDWOOD FLOOR MANUFACTURER MARKET SHARE, 2012 (%) 96
TABLE 34 LEADING HARDWOOD FLOOR MANUFACTURERS AND PRODUCTS 97
LAMINATES 97
TABLE 35 LAMINATE MANUFACTURER MARKET SHARE, 2012 (%) 97
TABLE 36 LEADING LAMINATE MANUFACTURERS AND PRODUCTS 97
STONE 98
TABLE 37 STONE MANUFACTURER MARKET SHARE, 2012 (%) 98
TABLE 38 LEADING STONE MANUFACTURERS AND PRODUCTS 99
OTHER RESILIENT (CORK, LINOLEUM, RUBBER) 99
TABLE 39 OTHER RESILIENT MANUFACTURER MARKET SHARE, 2012 (%) 99
TABLE 40 LEADING OTHER RESILIENT MANUFACTURERS AND PRODUCTS 100
VINYL 100
TABLE 41 VINYL MANUFACTURER MARKET SHARE, 2012 (%) 101
TABLE 42 LEADING VINYL MANUFACTURERS AND PRODUCTS 101
AVERAGE PRICING AND INSTALLED COSTS 102
TABLE 43 FLOORING PRODUCT AND INSTALLATION PRICES, 2012 ($ PER SQUARE) 102
TABLE 44 FLOORING PRODUCT AND INSTALLATION PRICES, 2013 ($ PER SQUARE) 103
TABLE 45 FLOORING PRODUCT AND INSTALLATION PRICES, 2018 ($ PER SQUARE) 103
DISTRIBUTION CHANNELS AND LEADING DISTRIBUTORS 103
TABLE 46 LEADING COMMERCIAL FLOORING DISTRIBUTORS BY REVENUE, 2012
AND 2013 ($ MILLIONS/%) 105
TABLE 47 LEADING COMMERCIAL FLOORING DISTRIBUTORS BY PRODUCT TYPE,
2013 ($ MILLIONS) 106
TABLE 48 LEADING COMMERCIAL FLOORING DISTRIBUTORS, BY DISTRIBUTION
CHANNEL TYPE, 2013 ($ MILLIONS) 107
TABLE 49 HOME IMPROVEMENT FLOORING RETAILERS, 2012 AND 2013 ($
MILLIONS/%) 107
TABLE 50 TOTAL FLOORING VALUE BY DISTRIBUTION CHANNEL, THROUGH 2018 ($
MILLIONS) 108
TABLE 51 SPECIALTY FLOOR RETAILERS: TOP 6, 2012 AND 2013 ($ MILLIONS/%) 109
TABLE 52 SPECIALTY FLOOR RETAILERS: OTHER, 2012 ($ MILLIONS) 109
TABLE 53 COMMERCIAL FLOORING EXPENDITURES BY DISTRIBUTION CHANNEL,
THROUGH 2018 (% SHARE OF VOLUME AND DOLLARS) 111

CHAPTER 7 COMPANY PROFILES 113
ADLETA CORP.* 114
BACKGROUND 114
COMPANY NEWS 115
PRODUCTS 115
FINANCIAL PERFORMANCE 115
STRATEGIC DIRECTION 116
DISTRIBUTION 116
ARMSTRONG 116
BACKGROUND 116
COMPANY NEWS 116
PRODUCTS 117
FINANCIAL PERFORMANCE 117
STRATEGIC DIRECTION 117
DISTRIBUTION 117
BEAULIEU OF AMERICA 118
BACKGROUND 118
COMPANY NEWS 118
PRODUCTS 118
FINANCIAL PERFORMANCE 118
STRATEGIC DIRECTION 119
DISTRIBUTION 119
BENTLEY 119
BACKGROUND 119
COMPANY NEWS 120
PRODUCTS 120
FINANCIAL PERFORMANCE 120
STRATEGIC DIRECTION 121
DISTRIBUTION 121
COMMERCIAL FLOORING DISTRIBUTORS* 121
BACKGROUND 121
COMPANY NEWS 121
PRODUCTS 121
FINANCIAL PERFORMANCE 122
STRATEGIC DIRECTION 122
DISTRIBUTION 122
CONGOLEUM 123
BACKGROUND 123
COMPANY NEWS 123
PRODUCTS 123
FINANCIAL PERFORMANCE 124
STRATEGIC DIRECTION 124
DISTRIBUTION 124
DALTILE (A MOHAWK BRAND) 124
BACKGROUND 124
COMPANY NEWS 125
PRODUCTS 125
FINANCIAL PERFORMANCE 126
STRATEGIC DIRECTION 126
DISTRIBUTION 126
DUR-A-FLEX INC. 126
BACKGROUND 126
COMPANY NEWS 127
PRODUCTS 127
FINANCIAL PERFORMANCE 128
STRATEGIC DIRECTION 128
DISTRIBUTION 129
ECORE COMMERCIAL FLOORING 129
BACKGROUND 129
COMPANY NEWS 129
PRODUCTS 130
FINANCIAL PERFORMANCE 131
STRATEGIC DIRECTION 131
DISTRIBUTION 131
FLORIM USA 131
BACKGROUND 132
COMPANY NEWS 132
PRODUCTS 132
FINANCIAL PERFORMANCE 132
STRATEGIC DIRECTION 132
DISTRIBUTION 133
FLORSTAR SALES INC.* 133
BACKGROUND 133
COMPANY NEWS 133
PRODUCTS 133
FINANCIAL PERFORMANCE 134
STRATEGIC DIRECTION 134
DISTRIBUTION 134
FORBO FLOORING SYSTEMS (NORTH AMERICA) 134
BACKGROUND 135
COMPANY NEWS 135
PRODUCTS 135
FINANCIAL PERFORMANCE 136
STRATEGIC DIRECTION 136
DISTRIBUTION 136
GERFLOR USA 136
BACKGROUND 136
COMPANY NEWS 136
PRODUCTS 137
FINANCIAL PERFORMANCE 137
STRATEGIC DIRECTION 137
DISTRIBUTION 137
GRUPO LAMOSA 137
BACKGROUND 137
COMPANY NEWS 138
PRODUCTS 138
FINANCIAL PERFORMANCE 138
STRATEGIC DIRECTION 138
DISTRIBUTION 139
HAINES* 139
BACKGROUND 139
COMPANY NEWS 139
PRODUCTS 140
FINANCIAL PERFORMANCE 140
STRATEGIC DIRECTION 140
DISTRIBUTION 141
HALLMARK FLOORS 141
BACKGROUND 141
COMPANY NEWS 141
PRODUCTS 141
FINANCIAL PERFORMANCE 141
STRATEGIC DIRECTION 141
DISTRIBUTION 142
INTERFACE INC. 142
BACKGROUND 142
COMPANY NEWS 142
PRODUCTS 143
FINANCIAL PERFORMANCE 143
STRATEGIC DIRECTION 143
DISTRIBUTION 144
INTERCERAMIC INC. 144
COMPANY NEWS 145
PRODUCTS 145
FINANCIAL PERFORMANCE 145
STRATEGIC DIRECTION 145
DISTRIBUTION 146
J+J FLOORING GROUP 146
BACKGROUND 146
COMPANY NEWS 146
PRODUCTS 147
FINANCIAL PERFORMANCE 147
STRATEGIC DIRECTION 147
DISTRIBUTION 148
KARNDEAN DESIGNFLOORING 148
BACKGROUND 148
COMPANY NEWS 148
PRODUCTS 149
FINANCIAL PERFORMANCE 149
STRATEGIC DIRECTION 149
DISTRIBUTION 150
MANNINGTON MILLS INC. 150
BACKGROUND 150
COMPANY NEWS 151
PRODUCTS 151
FINANCIAL PERFORMANCE 151
STRATEGIC DIRECTION 151
DISTRIBUTION 152
MARAZZI GROUP 152
BACKGROUND 152
COMPANY NEWS 152
PRODUCTS 153
FINANCIAL PERFORMANCE 153
STRATEGIC DIRECTION 154
DISTRIBUTION 154
MILLIKEN and COMPANY 154
BACKGROUND 154
COMPANY NEWS 154
PRODUCTS 155
FINANCIAL PERFORMANCE 155
STRATEGIC DIRECTION 155
DISTRIBUTION 155
MOHAWK INDUSTRIES INC. 155
BACKGROUND 156
COMPANY NEWS 156
PRODUCTS 156
FINANCIAL PERFORMANCE 156
STRATEGIC DIRECTION 157
DISTRIBUTION 157
MULLICAN FLOORING 158
BACKGROUND 158
COMPANY NEWS 158
PRODUCTS 158
FINANCIAL PERFORMANCE 159
STRATEGIC DIRECTION 159
DISTRIBUTION 159
PORCELANOSA USA 159
BACKGROUND 159
COMPANY NEWS 160
PRODUCTS 160
FINANCIAL PERFORMANCE 160
DISTRIBUTION 160
ROCA TILE GROUP 160
BACKGROUND 160
COMPANY NEWS 161
PRODUCTS 161
FINANCIAL PERFORMANCE 161
DISTRIBUTION 161
SHAW INDUSTRIES INC. 161
BACKGROUND 161
COMPANY NEWS 162
PRODUCTS 164
FINANCIAL PERFORMANCE 164
STRATEGIC DIRECTION 164
DISTRIBUTION 165
STANTON CARPET CORP. 165
BACKGROUND 165
COMPANY NEWS 165
PRODUCTS 165
FINANCIAL PERFORMANCE 166
STRATEGIC DIRECTION 166
DISTRIBUTION 166
STONEPEAK CERAMICS INC. 166
BACKGROUND 166
COMPANY NEWS 167
PRODUCTS 167
FINANCIAL PERFORMANCE 167
STRATEGIC DIRECTION 167
DISTRIBUTION 168
TARKETT SA 168
BACKGROUND 168
COMPANY NEWS 168
PRODUCTS 169
FINANCIAL PERFORMANCE 169
STRATEGIC DIRECTION 169
DISTRIBUTION 169
THE DIXIE GROUP 170
BACKGROUND 170
COMPANY NEWS 170
PRODUCTS 171
FINANCIAL PERFORMANCE 171
STRATEGIC DIRECTION 171
DISTRIBUTION 172


LIST OF TABLES

SUMMARY TABLE TOTAL NORTH AMERICAN FLOORING MARKET, THROUGH 2018
(BILLION SQUARES/$ BILLIONS) 10
TABLE 1 LAMINATE FLOORING AC DURABILITY RATINGS 46
TABLE 2 COMMERCIAL FLOORING VALUE BY REGION, THROUGH 2018 ($ MILLIONS) 65
TABLE 3 COMMERCIAL FLOORING EXPENDITURES BY DISTRIBUTION CHANNEL,
THROUGH 2018 ($ MILLIONS) 66
TABLE 4 FLOOR COVERING STORES CHANNEL BY PRODUCT TYPE, THROUGH 2018
(MILLIONS OF SQUARES/$ MILLIONS) 67
TABLE 5 FURNITURE AND HOME FURNISHING STORES CHANNEL BY PRODUCT TYPE,
THROUGH 2018 (MILLIONS OF SQUARES/$ MILLIONS) 68
TABLE 6 HOME IMPROVEMENT AND BUILDING MATERIAL CHANNEL BY PRODUCT
TYPE, THROUGH 2018 (MILLIONS OF SQUARES/$ MILLIONS) 69
TABLE 7 GENERAL MERCHANDISE STORES CHANNEL BY PRODUCT TYPE, THROUGH
2018 (MILLIONS OF SQUARES/$ MILLIONS) 70
TABLE 8 ELECTRONIC AND ONLINE CHANNEL BY PRODUCT TYPE, THROUGH 2018
(MILLIONS OF SQUARES/$ MILLIONS) 71
TABLE 9 DIRECT SELLING CHANNEL BY PRODUCT TYPE, THROUGH 2018 (MILLIONS
OF SQUARES/$ MILLIONS) 72
TABLE 10 MARKET SHARE OF COMMERCIAL FLOORING EXPENDITURES, BY
DISTRIBUTION CHANNEL, 2013 (% VOLUME) 73
TABLE 11 MARKET SHARE OF COMMERCIAL FLOORING EXPENDITURES, BY
DISTRIBUTION CHANNEL, 2013 (% DOLLARS) 74
TABLE 12 COMMERCIAL FLOORING VOLUME, BY DISTRIBUTION CHANNEL, 2013
(MILLION SQUARES) 75
TABLE 13 COMMERCIAL FLOORING EXPENDITURES, BY DISTRIBUTION CHANNEL,
2013 ($ MILLIONS) 75
TABLE 14 COMMERCIAL FLOORING BY FLOORING TYPE, THROUGH 2018 (MILLIONS
OF SQUARES/$ MILLIONS) 77
TABLE 15 TOTAL FLOORING MARKET, THROUGH 2018 (BILLIONS OF SQUARES/$
BILLIONS) 80
TABLE 16 COMMERCIAL VS. RESIDENTIAL FLOORING MARKET, THROUGH 2018
(BILLIONS OF SQUARES/$ BILLIONS) 81
TABLE 17 COMMERCIAL FLOORING EXPENDITURES BY TYPE OF CONSTRUCTION,
THROUGH 2018 (MILLIONS OF SQUARES/$ MILLIONS) 81
TABLE 18 COMMERCIAL FLOORING MARKET BY REGION, THROUGH 2018 (MILLIONS
OF SQUARES/$ MILLIONS) 82
TABLE 19 SOUTHEAST U.S. COMMERCIAL FLOORING EXPENDITURES, THROUGH
2018 (MILLIONS OF SQUARES/$ MILLIONS) 83
TABLE 20 NORTHEAST U.S. COMMERCIAL FLOORING EXPENDITURES, THROUGH
2018 (MILLIONS OF SQUARES/$ MILLIONS) 84
TABLE 21 MIDWEST U.S. COMMERCIAL FLOORING EXPENDITURES, THROUGH 2018
(MILLIONS OF SQUARES/$ MILLIONS) 85
TABLE 22 SOUTHWEST U.S. COMMERCIAL FLOORING EXPENDITURES, THROUGH
2018 (MILLIONS OF SQUARES/$ MILLIONS) 85
TABLE 23 WESTERN U.S. COMMERCIAL FLOORING EXPENDITURES, THROUGH 2018
(MILLIONS OF SQUARES/$ MILLIONS) 86
TABLE 24 CANADIAN COMMERCIAL FLOORING EXPENDITURES, THROUGH 2018
(MILLIONS OF SQUARES/$ MILLIONS) 87
TABLE 25 COMMERCIAL FLOORING CONTRACTORS IN NORTH AMERICA 88
TABLE 26 COMMERCIAL FLOORING EXPENDITURES BY END USE, THROUGH 2018 ($
MILLIONS) 91
TABLE 27 LEADING COMMERCIAL FLOORING MANUFACTURERS BY REVENUE, 2012
($ MILLIONS) 92
TABLE 28 LEADING COMMERCIAL FLOORING MANUFACTURERS BY PRODUCT TYPE ($
MILLIONS) 93
TABLE 29 CARPET MANUFACTURER MARKET SHARE, 2012 (%) 94
TABLE 30 LEADING CARPET MANUFACTURERS AND PRODUCTS 95
TABLE 31 CERAMIC TILE MANUFACTURER MARKET SHARE, 2012 (%) 95
TABLE 32 LEADING CERAMIC TILE MANUFACTURERS AND PRODUCTS 96
TABLE 33 HARDWOOD FLOOR MANUFACTURER MARKET SHARE, 2012 (%) 96
TABLE 34 LEADING HARDWOOD FLOOR MANUFACTURERS AND PRODUCTS 97
TABLE 35 LAMINATE MANUFACTURER MARKET SHARE, 2012 (%) 97
TABLE 36 LEADING LAMINATE MANUFACTURERS AND PRODUCTS 97
TABLE 37 STONE MANUFACTURER MARKET SHARE, 2012 (%) 98
TABLE 38 LEADING STONE MANUFACTURERS AND PRODUCTS 99
TABLE 39 OTHER RESILIENT MANUFACTURER MARKET SHARE, 2012 (%) 99
TABLE 40 LEADING OTHER RESILIENT MANUFACTURERS AND PRODUCTS 100
TABLE 41 VINYL MANUFACTURER MARKET SHARE, 2012 (%) 101
TABLE 42 LEADING VINYL MANUFACTURERS AND PRODUCTS 101
TABLE 43 FLOORING PRODUCT AND INSTALLATION PRICES, 2012 ($ PER SQUARE) 102
TABLE 44 FLOORING PRODUCT AND INSTALLATION PRICES, 2013 ($ PER SQUARE) 103
TABLE 45 FLOORING PRODUCT AND INSTALLATION PRICES, 2018 ($ PER SQUARE) 103
TABLE 46 LEADING COMMERCIAL FLOORING DISTRIBUTORS BY REVENUE, 2012 AND
2013 ($ MILLIONS/%) 105
TABLE 47 LEADING COMMERCIAL FLOORING DISTRIBUTORS BY PRODUCT TYPE,
2013 ($ MILLIONS) 106
TABLE 48 LEADING COMMERCIAL FLOORING DISTRIBUTORS, BY DISTRIBUTION
CHANNEL TYPE, 2013 ($ MILLIONS) 107
TABLE 49 HOME IMPROVEMENT FLOORING RETAILERS, 2012 AND 2013 ($
MILLIONS/%) 107
TABLE 50 TOTAL FLOORING VALUE BY DISTRIBUTION CHANNEL, THROUGH 2018 ($
MILLIONS) 108
TABLE 51 SPECIALTY FLOOR RETAILERS: TOP 6, 2012 AND 2013 ($ MILLIONS/%) 109
TABLE 52 SPECIALTY FLOOR RETAILERS: OTHER, 2012 ($ MILLIONS) 109
TABLE 53 COMMERCIAL FLOORING EXPENDITURES BY DISTRIBUTION CHANNEL,
THROUGH 2018 (% SHARE OF VOLUME AND DOLLARS) 111
SUMMARY FIGURE TOTAL NORTH AMERICAN FLOORING MARKET, 2012-2018
(BILLIONS OF SQUARES/$ BILLIONS) 10

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