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Head-up Displays : Technologies and Global Markets

  • June 2014
  • -
  • BCC Research
  • -
  • 128 pages

Summary

Table of Contents

Due to the advent of new projection technologies, there has been remarkable growth of head-up display (HUD) technology in the automotive sector. Head-up displays are devices that project data, mostly navigational and augmented reality, on a transparent screen in front of the viewers’ line of sight. This BCC Research report entails the market analysis and forecasts related to head-up display components and its applications. The report also highlights various technologies like LCoS and laser, and features an overview of their growth potential in the next five years. Increased demand for cost effective HUDs in mid-segment cars is expected in the near future, and this would change market dynamics. This change of market dynamics also has been captured in this report.

Use this report to:
- Learn about the key trends related to the product technology, prices and applications that shape and influence the HUD market.
- Analyze the head-up display (HUD) technology in terms of product design and market dynamics, which describes factors currently driving and restraining the growth of the
market as well as their impact in the long run.
- Identify segments with high growth potential; also understand the future application segments.
- Identify the major stakeholders in the market and competitive landscape for the market leaders.

Highlights
- BCC Research estimates that the head-up displays (HUD) market will grow from nearly $1.3 billion in 2013 to nearly $3.7 billion in 2018 at a five-year compound annual growth rate (CAGR) of 23.9%.
- North America has the largest share of the global HUD market, with a market share of $538.5 million in 2013. This market is projected to increase to about $1.4 billion by 2018, a CAGR of 20.2% for the period of 2013 to 2018.
- The global HUD market for the Asia-Pacific region will increase at a CAGR of 31.2% to reach about $727.6 million in 2018, up from an estimated $187.4 million in 2013.

INTRODUCTION
Head-up displays are devices that project data, mostly navigational and augmented reality, on a transparent screen in front of the viewers’ line of sight. HUDs have been a
part of military and aerospace applications since the post-World War II era. These displays reached saturation in the defense and avionics segment, but the advent of
augmented reality and its application in the modern automotive industry was a paradigm shift for the market. This change of market dynamics has been captured in the report. The report entails the market analysis and forecasts related to head-up display components and its applications. The report also highlights various technologies like LCoS and laser, and features an overview of their growth potential in the next five years.

STUDY GOALS AND OBJECTIVES
- Analysis of the head-up display (HUD) technology in terms of product design and market dynamics, which describes factors currently driving and restraining the
growth of the market as well as their impact in the long run.
- Key opportunities within the scope of the HUD market.
- Analysis of the aviation and automotive applications of HUD market.
- Identifying segments with high growth potential; also understanding the future application segments.
- Key trends related to the product technology, prices and applications that shape and influence the HUD market.
- Region-specific developments and peculiarities.
- The major stakeholders in the market and competitive landscape for the market leaders.
- Analysis of the different projection technologies used for head-up displays, along with identification of technologies with high growth potential.
- Analysis of key product substitutes and future strategies.

REASONS FOR DOING THE STUDY
In recent years, the growth of HUD technology in the automotive sector has been remarkable. This is due to the advent of new projection technologies, which has
reduced costs and augmented reality. Increased demand for cost effective HUDs in mid-segment cars is expected in the near future, and this would change market
dynamics. In addition, transparent monolithic displays like OLEDs would enable restructuring of the entire device. The impact of the above factors on the market has
been captured in the report.

SCOPE OF REPORT
The market for HUD technology is segmented into the following categories:
- Technology:
- Projection.
- Monolithic display.
- Components:
- Projector (LCoS, DLP, LBS).
- Video generator (computer).
- Combiner.
- Display panel
- Control panel.
- Accessories.
- Applications:
- Aviation:
- Aircraft.
- Tactical (defense/military) aircraft.
- Air transport (cargo) and business jets.
- Helicopter.
- Tactical (defense/military) aircraft.
- Air transport (cargo) and business jets.
- Automotive:
- Cars (Premium/luxury, sports, mid segment cars).
- Others (Google glasses, glasses for sports).

Geographies:
- North America, Europe, Asia-Pacific (Asia-Pacific) and Rest of World (ROW). This report also provides a competitive analysis of the industry and a chapter including
company profiles.

INTENDED AUDIENCE
- Manufacturers.
- End-user companies.
- System integrators.
- Researchers.
- Raw material providers.
- Investors (private equity, venture capital, etc.).

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