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Head-up Displays : Technologies and Global Markets

  • June 2014
  • -
  • BCC Research
  • -
  • 128 pages

Due to the advent of new projection technologies, there has been remarkable growth of head-up display (HUD) technology in the automotive sector. Head-up displays are devices that project data, mostly navigational and augmented reality, on a transparent screen in front of the viewers’ line of sight. This BCC Research report entails the market analysis and forecasts related to head-up display components and its applications. The report also highlights various technologies like LCoS and laser, and features an overview of their growth potential in the next five years. Increased demand for cost effective HUDs in mid-segment cars is expected in the near future, and this would change market dynamics. This change of market dynamics also has been captured in this report.

Use this report to:
- Learn about the key trends related to the product technology, prices and applications that shape and influence the HUD market.
- Analyze the head-up display (HUD) technology in terms of product design and market dynamics, which describes factors currently driving and restraining the growth of the
market as well as their impact in the long run.
- Identify segments with high growth potential; also understand the future application segments.
- Identify the major stakeholders in the market and competitive landscape for the market leaders.

Highlights
- BCC Research estimates that the head-up displays (HUD) market will grow from nearly $1.3 billion in 2013 to nearly $3.7 billion in 2018 at a five-year compound annual growth rate (CAGR) of 23.9%.
- North America has the largest share of the global HUD market, with a market share of $538.5 million in 2013. This market is projected to increase to about $1.4 billion by 2018, a CAGR of 20.2% for the period of 2013 to 2018.
- The global HUD market for the Asia-Pacific region will increase at a CAGR of 31.2% to reach about $727.6 million in 2018, up from an estimated $187.4 million in 2013.

INTRODUCTION
Head-up displays are devices that project data, mostly navigational and augmented reality, on a transparent screen in front of the viewers’ line of sight. HUDs have been a
part of military and aerospace applications since the post-World War II era. These displays reached saturation in the defense and avionics segment, but the advent of
augmented reality and its application in the modern automotive industry was a paradigm shift for the market. This change of market dynamics has been captured in the report. The report entails the market analysis and forecasts related to head-up display components and its applications. The report also highlights various technologies like LCoS and laser, and features an overview of their growth potential in the next five years.

STUDY GOALS AND OBJECTIVES
- Analysis of the head-up display (HUD) technology in terms of product design and market dynamics, which describes factors currently driving and restraining the
growth of the market as well as their impact in the long run.
- Key opportunities within the scope of the HUD market.
- Analysis of the aviation and automotive applications of HUD market.
- Identifying segments with high growth potential; also understanding the future application segments.
- Key trends related to the product technology, prices and applications that shape and influence the HUD market.
- Region-specific developments and peculiarities.
- The major stakeholders in the market and competitive landscape for the market leaders.
- Analysis of the different projection technologies used for head-up displays, along with identification of technologies with high growth potential.
- Analysis of key product substitutes and future strategies.

REASONS FOR DOING THE STUDY
In recent years, the growth of HUD technology in the automotive sector has been remarkable. This is due to the advent of new projection technologies, which has
reduced costs and augmented reality. Increased demand for cost effective HUDs in mid-segment cars is expected in the near future, and this would change market
dynamics. In addition, transparent monolithic displays like OLEDs would enable restructuring of the entire device. The impact of the above factors on the market has
been captured in the report.

SCOPE OF REPORT
The market for HUD technology is segmented into the following categories:
- Technology:
- Projection.
- Monolithic display.
- Components:
- Projector (LCoS, DLP, LBS).
- Video generator (computer).
- Combiner.
- Display panel
- Control panel.
- Accessories.
- Applications:
- Aviation:
- Aircraft.
- Tactical (defense/military) aircraft.
- Air transport (cargo) and business jets.
- Helicopter.
- Tactical (defense/military) aircraft.
- Air transport (cargo) and business jets.
- Automotive:
- Cars (Premium/luxury, sports, mid segment cars).
- Others (Google glasses, glasses for sports).

Geographies:
- North America, Europe, Asia-Pacific (Asia-Pacific) and Rest of World (ROW). This report also provides a competitive analysis of the industry and a chapter including
company profiles.

INTENDED AUDIENCE
- Manufacturers.
- End-user companies.
- System integrators.
- Researchers.
- Raw material providers.
- Investors (private equity, venture capital, etc.).

Table Of Contents

Head-up Displays : Technologies and Global Markets
TABLE OF CONTENTS

CHAPTER 1 INTRODUCTION 2
STUDY GOALS AND OBJECTIVES 2
REASONS FOR DOING THE STUDY 2
SCOPE OF REPORT 3
INTENDED AUDIENCE 3
INFORMATION SOURCES 3
ANALYST'S CREDENTIALS 4
RELATED BCC RESEARCH REPORTS 4
BCC RESEARCH WEBSITE 4
DISCLAIMER 5

CHAPTER 2 SUMMARY 7
SUMMARY TABLE GLOBAL REVENUE OF HUD, BY REGION, THROUGH 2018 ($
MILLIONS) 7
SUMMARY FIGURE GLOBAL HUD MARKET BY REGION, THROUGH 2018 ($ MILLIONS) 7

CHAPTER 3 OVERVIEW 10
MARKET DEFINITION 10
EVOLUTION OF HUD TECHNOLOGIES 10
FIGURE 1 DEVELOPMENT OF HUD SYSTEMS, 1940-2016 10
ROADMAP OF HUD 11
FIGURE 2 HUD ROADMAP 11
SEGMENTATION OF HUDS 11
FIGURE 3 SEGMENTATION OF HUDS 11
SEGMENTATION BY COMPONENTS 12
FIGURE 4 SEGMENTATION BY COMPONENTS 12
VALUE CHAIN ANALYSIS 12
FIGURE 5 VALUE CHAIN OF HUD TECHNOLOGY INDUSTRY 13
PRICING ANALYSIS AND TRENDS 13
TABLE 1 PRICING TRENDS OF HUD, 2011-2018 ($) 13

CHAPTER 4 HUD TECHNOLOGY MARKET 16
INTRODUCTION 16
TABLE 2 GLOBAL HUD MARKET DYNAMICS, THROUGH 2018 ($ MILLIONS) 16
TABLE 3 GLOBAL UNIT SHIPMENTS OF HUD, BY REGION, THROUGH 2018 (MILLION
UNITS) 17
FIGURE 6 HUD MARKET REVENUE AND UNIT SHIPMENTS ANALYSIS, 2011-2018 ($
MILLIONS/MILLION UNITS) 17
PROJECTION-BASED HUD 18
DRIVERS 18
Improved Projection Quality 18
RESTRAINTS 19
Complex Value Chain 19
MARKET SNAPSHOT 19
TABLE 4 HUD MARKET, BY PROJECTION TECHNOLOGY, THROUGH 2018 ($
MILLIONS) 19
TABLE 5 HUD MARKET, BY PROJECTION TECHNOLOGY, 2011-2018 19
KEY PATENTS FOR PROJECTION HUD 20
FULL-WINDSHIELD HUD ENHANCEMENT: PIXELATED FIELD OF VIEW
LIMITED ARCHITECTURE 20
Abstract 20
HEAD-UP DISPLAY SYSTEM UTILIZING CONTROLLED REFLECTIONS FROM A
DASHBOARD SURFACE 20
Abstract 20
HEAD-UP DISPLAY MECHANISM 21
Abstract 21
MONOLITHIC DISPLAY 21
DRIVERS 22
Higher Utility 22
Better Display Quality 22
RESTRAINTS 22
Higher Initial Cost 22
Short Lifespan of OLEDs 23
TABLE 6 HUD MARKET, BY MONOLITHIC TECHNOLOGY, 2011-2018 23
KEY PATENTS FOR MONOLITHIC HUD 23
REMOTELY COUPLED HYBRID HUD BACKLIGHT 23
Abstract 23
LIGHT-EMITTING DIODE HEAD-UP DISPLAY FOR A VEHICLE 24
Abstract 24

CHAPTER 5 HUD MARKET BY APPLICATION 26
INTRODUCTION 26
FIGURE 7 HUD MARKET ANALYSIS OF APPLICATION 2011-2018 26
FIGURE 8 HUD MARKET ANALYSIS OF LIFE CYCLE, 2011-2018 26
AUTOMOTIVE HUD 27
TABLE 7 AUTOMOTIVE INDUSTRY: REVENUE OF HUD, BY REGION, THROUGH 2018
($ MILLIONS) 27
TABLE 8 AUTOMOTIVE INDUSTRY: HUD UNITS SHIPMENTS, BY REGION, THROUGH
2018 (MILLION UNITS) 28
FIGURE 9 AUTOMOTIVE HUD MARKET REVENUE AND UNITS ANALYSIS 2011-2018
($ MILLIONS/MILLION UNITS) 28
AUTOMOTIVE INDUSTRY DRIVERS 29
GROWTH IN HIGH-END AND LUXURY CAR SEGMENT 29
GROWING AFTERMARKET DEMAND 29
FALLING PRICES OF COMPONENTS 29
RESTRAINTS 30
RESTRAINED UTILITY 30
TABLE 9 HUD MARKET, BY AUTOMOTIVE HUD, 2011-2018 30
KEY PATENTS FOR AUTOMOTIVE HUD 30
CAR HUD 30
Abstract 31
HUD VEHICLE NAVIGATION SYSTEM 31
Abstract 31
HEAD-UP DISPLAY FOR PERSONAL EYE PROTECTIVE DEVICES 31
Abstract 32
HEAD-UP DISPLAY 32
Abstract 32
AVIATION HUD 32
TABLE 10 AVIATION INDUSTRY: REVENUE OF HUD, BY REGION, THROUGH 2018 ($
MILLIONS) 33
TABLE 11 AVIATION INDUSTRY: HUD UNITS SHIPMENTS, BY REGION, THROUGH
2018 (THOUSANDS) 33
FIGURE 10 AVIATION HUD MARKET REVENUE AND UNITS ANALYSIS 2011-2018 ($
MILLIONS/THOUSAND UNITS) 33
AVIATION INDUSTRY DRIVERS 34
REPLACEMENT RATES 34
AUGMENTED REALITY AND SIMULATION 34
RESTRAINTS 35
PENETRATION OF HMDS IN AVIATION 35
TABLE 12 HUD MARKET, AVIATION HUD IMPACT ANALYSIS, 2011-2018 35
KEY PATENTS FOR AVIATION HUD 35
ADAPTABLE HUD MOUNT 35
Abstract 36
HEAD-UP DISPLAY (HUD) SYSTEM WITH A SERVICE POSITION FOR EASY
DISPLAY ASSEMBLY REPLACEMENT 36
Abstract 36
OPPORTUNITIES 37
SPORTS AND INFORMATION SEGMENT 37

CHAPTER 6 HUD MARKET BY COMPONENTS 39
INTRODUCTION 39
FIGURE 11 VARIOUS COMPONENTS OF HEAD-UP DISPLAY 39
TABLE 13 AVIATION INDUSTRY: HUD MARKET REVENUE, BY COMPONENT,
THROUGH 2018 ($ MILLIONS) 39
TABLE 14 AUTOMOTIVE INDUSTRY: HUD MARKET REVENUE, BY COMPONENTS,
THROUGH 2018 ($ MILLIONS) 40
COMPUTER/VIDEO GENERATOR 40
TABLE 15 HUD MARKET, BY COMPONENTS, VIDEO GENERATION, THROUGH 2018
(MILLION UNITS) 41
PROJECTOR AND DISPLAY 41
TABLE 16 HUD MARKET, BY COMPONENTS, PROJECTION UNIT, THROUGH 2018 ($
MILLIONS) 42
FIGURE 12 TYPES OF PROJECTOR TECHNOLOGIES 42
PICO PROJECTORS TECHNOLOGIES 42
DIGITAL LIGHT PROCESSING (DLP) 42
LIQUID CRYSTAL ON SILICON (LCOS) 43
MEMS LASER-BEAM-STEERING (LBS) 43
TABLE 17 HUD MARKET, BY COMPONENTS, PROJECTION UNIT THROUGH 2018
(MILLION UNITS) 43
COMBINER 43
TABLE 18 HUD MARKET, BY COMPONENTS, COMBERS AND OTHERS, THROUGH
2018 (MILLION UNITS) 44
OTHERS 44

CHAPTER 7 GLOBAL HEAD-MOUNTED DISPLAY MARKET 47
GLOBAL HMD MARKET ANALYSIS 47
TABLE 19 GLOBAL HEAD-MOUNTED DISPLAY MARKET REVENUE AND FORECAST,
THROUGH 2018 ($ MILLIONS) 47
MARKET TRENDS 48
DRIVERS 48
HIGH UTILITY DEVICE LEADS TO GROWING DEMAND 49
LONG-TERM DEFENSE CONTRACT AND DEMAND 49
DECLINING PRICES OF DISPLAYS 49
RESTRAINTS 50
COMPLICATED DESIGN 50
Lack of Awareness 50
TABLE 20 HUD MARKET, HMD MARKET IMPACT ANALYSIS, 2011-2018 51
HUD VIS-A-VIS HMD 51
ADVANTAGES OF HMD 51
ADVANTAGES OF HUDS 52
FIGURE 13 HUD AND HMD MARKET PATTERN, 2011-2018 ($ MILLIONS) 52

CHAPTER 8 HUD MARKET BY END USE 54
INTRODUCTION 54
FIGURE 14 SEGMENTATION OF HUD BY APPLICATIONS 54
AVIATION 54
FIGURE 15 SEGMENTATION OF HUD BY AVIATIONS MARKET 55
TABLE 21 GLOBAL AVIATION: HUD MARKET REVENUE, BY TYPES, THROUGH 2018
($ MILLIONS) 56
TABLE 22 GLOBAL AVIATION: HUD UNIT SHIPMENTS, BY TYPES, THROUGH 2018
(THOUSAND UNITS) 56
DEFENSE AVIATION 57
TABLE 23 GLOBAL DEFENSE AVIATION: HUD MARKET REVENUE, BY TYPES,
THROUGH 2018 ($ MILLIONS) 57
TABLE 24 GLOBAL DEFENSE AVIATION: HUD UNIT SHIPMENT, BY TYPES, THROUGH
2018 (THOUSAND UNITS) 57
Aircraft 58
Helicopter 58
CIVIL AVIATION 59
TABLE 25 CIVIL AVIATION: HUD MARKET REVENUE, BY TYPE, THROUGH 2018 ($
MILLIONS) 59
TABLE 26 CIVIL AVIATION: HUD UNIT SHIPMENT, THROUGH 2018 (MILLION UNITS) 59
Aircraft 60
Helicopter 60
AUTOMOTIVE 61
CARS 61
TABLE 27 PASSENGER CAR PRODUCTION, BY COUNTRY, 2006-2010 (UNITS IN
MILLION) 62
TABLE 28 PASSENGER CAR PRODUCTION, BY REGION, 2006-2011 (MILLION UNITS) 62
TABLE 29 AUTOMOTIVE MARKET FOR HUD, BY TYPE, THROUGH 2018 ($ MILLIONS) 63
SEGMENTATION OF CARS 63
PREMIUM/LUXURY CARS 63
TABLE 30 AUTOMOTIVE INDUSTRY: PREMIUM CAR APPLICATION OF HUD, BY
REGION, THROUGH 2018 ($ MILLIONS) 64
TABLE 31 AUTOMOTIVE INDUSTRY: PREMIUM CAR APPLICATION OF HUD, UNIT
SHIPPED BY REGION, THROUGH 2018 (MILLION UNITS) 64
SPORTS CARS 64
TABLE 32 AUTOMOTIVE INDUSTRY: SPORTS CAR APPLICATION OF HUD, BY REGION,
THROUGH 2018 ($ MILLIONS) 65
TABLE 33 AUTOMOTIVE INDUSTRY: SPORTS CARS APPLICATION OF HUD, UNIT
SHIPPED BY REGION, THROUGH 2018 (MILLION UNITS) 65
MID-SEGMENT CARS 66
TABLE 34 AUTOMOTIVE INDUSTRY: MID SEGMENT CAR APPLICATION OF HUD, BY
REGION, THROUGH 2018 ($ MILLIONS) 66
TABLE 35 AUTOMATION INDUSTRY: MID SEGMENT CAR APPLICATION OF HUD, UNIT
SHIPPED BY REGION, THROUGH 2018 (MILLION UNITS) 66
MOTORCYCLE 67

CHAPTER 9 GLOBAL HUD MARKET, BY REGION 69
INTRODUCTION 69
FIGURE 16 ANALYSIS OF GLOBAL TRENDS OF AUTOMOTIVE HUD MARKET PATTERN
2011-2018 69
FIGURE 17 ANALYSIS OF GLOBAL TRENDS OF AVIATION HUD MARKET PATTERN
2011-2018 ($ MILLIONS) 69
NORTH AMERICA 70
TABLE 36 NORTH AMERICA: HUD MARKET REVENUE, BY SECTOR, THROUGH 2018
($ MILLIONS) 71
TABLE 37 NORTH AMERICA: HUD UNITS SHIPPED, BY SECTOR, THROUGH 2018
(MILLIONS UNITS) 71
TREND ANALYSIS 71
FIGURE 18 ANALYSIS OF TRENDS NORTH AMERICA HUD MARKET PATTERN,
2011-2018 ($ MILLIONS) 72
EUROPE 72
TABLE 38 EUROPE: HUD MARKET REVENUE, BY SECTOR, THROUGH 2018 ($
MILLIONS) 73
TABLE 39 EUROPE: HUD UNITS SHIPPED, BY SECTOR, THROUGH 2018 (MILLION
UNITS) 73
TREND ANALYSIS 73
FIGURE 19 ANALYSIS OF TRENDS EUROPE HUD MARKET PATTERN 2011-2018 ($
MILLIONS) 74
ASIA-PACIFIC 74
TABLE 40 ASIA-PACIFIC: HUD MARKET REVENUE, BY SECTOR, THROUGH 2018 ($
MILLIONS) 75
TABLE 41 ASIA-PACIFIC: HUD UNITS SHIPPED, BY SECTOR, THROUGH 2018 ($
MILLIONS) 75
TREND ANALYSIS 75
FIGURE 20 ANALYSIS OF TRENDS ASIA-PACIFIC HUD MARKET PATTERN, 2011-2018
($ MILLIONS) 76
REST OF THE WORLD 76
TABLE 42 ROW: HUD MARKET REVENUE, BY SECTOR, THROUGH 2018 ($ MILLIONS) 77
TABLE 43 ROW: HUD UNITS SHIPPED, BY APPLICATIONS, THROUGH 2018 ($
MILLIONS) 77
TREND ANALYSIS 77
FIGURE 21 ANALYSIS OF TRENDS ROW HUD MARKET PATTERN, 2011-2018 ($
MILLIONS) 78

CHAPTER 10 COMPETITIVE LANDSCAPE 80
PORTER'S ANALYSIS 80
FIGURE 22 PORTER'S FIVE FORCES ANALYSIS FOR HUD INDUSTRY 80
ENTRY BARRIERS 80
THREAT FROM SUBSTITUTES 81
RIVALS 81
BUYERS' POWER 81
SUPPLIERS' POWER 81
COLLABORATIONS AND PARTNERSHIP 81
TABLE 44 COLLABORATION/PARTNERSHIP/AGREEMENT/JOINT
VENTURE/CONTRACT/MERGERS AND ACQUISITION 82
FIGURE 23 COLLABORATION/PARTNERSHIP/AGREEMENT/JOINT
VENTURE/CONTRACT/MERGERS AND ACQUISITION, 2008-MAY 2012 (NUMBER OF
DEALS)
83
TABLE 45 NEW PRODUCT DEVELOPMENTS 84
PATENT ANALYSIS 86
FIGURE 24 GLOBAL PATENTS, 2011-MAY 2013 87
FIGURE 25 PATENTS REGIONAL SHARE ANALYSIS 2011-MAY 2013 (%) 88
FIGURE 26 NORTH AMERICA PATENTS 2011-MAY 2013 88
FIGURE 27 EUROPE PATENTS 2011-MAY 2013 89
FIGURE 28 ASIA-PACIFIC PATENTS 2011-MAY 2013 90

CHAPTER 11 COMPANY PROFILES 92
AUDI AG 92
OVERVIEW 92
PRODUCTS AND SERVICES 92
FINANCIALS 92
TABLE 46 AUDI AG: OVERALL REVENUE, 2010 AND 2011 ($ MILLIONS) 92
STRATEGY 93
TABLE 47 DEVELOPMENTS 93
BAE SYSTEMS 93
OVERVIEW 94
PRODUCTS AND SERVICES 94
FINANCIALS 94
TABLE 48 BAE SYSTEMS PLC: OVERALL REVENUE, 2010 AND 2011 ($ MILLIONS) 94
STRATEGY 94
TABLE 49 KEY DEVELOPMENTS 95
BAYERISCHE MOTOREN WERKE (BMW) AG 95
OVERVIEW 95
PRODUCTS AND SERVICES 96
FINANCIALS 96
TABLE 50 BMW: MARKET REVENUE, BY REGION, 2009 AND 2010 ($ MILLIONS) 96
STRATEGY 97
TABLE 51 KEY DEVELOPMENTS 97
CONTINENTAL AG 97
OVERVIEW 98
PRODUCTS AND SERVICES 98
FINANCIALS 98
TABLE 52 CONTINENTAL AG: OVERALL REVENUE, 2010 AND 2011 ($ MILLIONS) 99
TABLE 53 CONTINENTAL: MARKET REVENUE, BY REGION, 2009 AND 2010 ($
MILLIONS) 99
STRATEGY 99
TABLE 54 KEY DEVELOPMENTS 100
DAIMLER AG 100
OVERVIEW 100
PRODUCTS AND SERVICES 100
FINANCIALS 101
TABLE 55 DAIMLER: OVERALL MARKET REVENUE, 2010 AND 2011 ($ MILLIONS) 101
TABLE 56 DAIMLER: MARKET REVENUE, BY BUSINESS SEGMENTS, 2010 AND 2011
($ MILLIONS) 101
STRATEGY 102
TABLE 57 KEY DEVELOPMENTS 102
DELPHI AUTOMOTIVE LLP 102
OVERVIEW 102
PRODUCTS AND SERVICES 103
FINANCIALS 103
TABLE 58 DELPHI: MARKET REVENUE, BY SEGMENTS, 2010 AND 2011 ($ MILLIONS) 104
STRATEGY 104
TABLE 59 KEY DEVELOPMENTS 104
DENSO CORP. 105
OVERVIEW 105
PRODUCTS AND SERVICES 105
FINANCIALS 106
TABLE 60 DENSO CORP.: OVERALL REVENUE, 2010 AND 2011 ($ MILLIONS) 106
TABLE 61 DENSO: MARKET REVENUE, BY REGION, 2010 AND 2011 ($ MILLIONS) 106
STRATEGY 106
TABLE 62 KEY DEVELOPMENTS 107
ELBIT SYSTEM LTD. 107
OVERVIEW 107
PRODUCTS AND SERVICES 108
FINANCIALS 108
TABLE 63 ELBIT SYSTEMS LIMITED: OVERALL REVENUE, 2010 AND 2011 ($
MILLIONS) 108
STRATEGY 108
TABLE 64 KEY DEVELOPMENTS 108
GARMIN INTERNATIONAL INC. 109
OVERVIEW 109
PRODUCTS AND SERVICES 109
FINANCIALS 109
TABLE 65 GARMIN INTERNATIONAL INC: OVERALL REVENUE, 2010 AND 2011 ($
MILLIONS) 110
TABLE 66 GARMIN INTERNATIONAL INC: OVERALL REVENUE, BY SEGMENT, 2010
AND 2011 ($ MILLIONS) 110
STRATEGY 110
GENERAL MOTORS 111
OVERVIEW 111
PRODUCTS AND SERVICES 111
FINANCIALS 111
TABLE 67 GM: OVERALL MARKET REVENUE, 2010 AND 2011 ($ MILLIONS) 111
TABLE 68 GM: MARKET REVENUE, BY BUSINESS SEGMENTS, 2010 AND 2011 ($
MILLIONS) 112
STRATEGY 112
TABLE 69 KEY DEVELOPMENTS 112
GOOGLE INC. 113
OVERVIEW 113
PRODUCTS AND SERVICES 113
FINANCIALS 113
TABLE 70 GOOGLE INC.: OVERALL REVENUE, 2010 AND 2011 ($ MILLIONS) 114
STRATEGY 114
TABLE 71 KEY DEVELOPMENTS 114
HONEYWELL AEROSPACE 114
OVERVIEW 114
PRODUCTS AND SERVICES 115
FINANCIALS 115
STRATEGY 115
TABLE 72 KEY DEVELOPMENTS 115
JABIL CIRCUIT INC. 116
OVERVIEW 116
PRODUCT AND SERVICES 116
FINANCIALS 117
TABLE 73 JABIL CIRCUIT INC.: OVERALL REVENUE, 2010 AND 2011 ($ MILLIONS) 117
TABLE 74 JABIL CIRCUIT INC. OVERALL REVENUE BY REGION, 2010-2011 ($
MILLIONS) 117
STRATEGY 117
TABLE 75 KEY DEVELOPMENTS 118
MICROOLED 118
OVERVIEW 118
PRODUCTS AND SERVICES 118
FINANCIALS 118
STRATEGY 119
TABLE 76 KEY DEVELOPMENTS 119
MICROVISION INC. 119
OVERVIEW 119
PRODUCTS AND SERVICES 119
FINANCIALS 120
TABLE 77 MICROVISION INC.: OVERALL REVENUE, 2010 AND 2011 ($ MILLIONS) 120
STRATEGY 120
TABLE 78 KEY DEVELOPMENTS 120
PIONEER CORP. 121
OVERVIEW 121
PRODUCTS AND SERVICES 121
FINANCIALS 122
TABLE 79 PIONEER CORP: OVERALL REVENUE, 2010 AND 2011 ($ MILLIONS) 122
STRATEGY 123
TABLE 80 KEY DEVELOPMENTS 123
ROCKWELL COLLINS 123
OVERVIEW 123
PRODUCTS AND SERVICES 124
FINANCIALS 124
TABLE 81 ROCKWELL COLLINS: OVERALL REVENUE, 2010 AND 2011 ($ MILLIONS) 124
STRATEGY 124
TABLE 82 KEY DEVELOPMENTS 125
SELEX GALILEO LTD. 125
OVERVIEW 125
PRODUCTS AND SERVICES 125
FINANCIALS 126
TABLE 83 SELEX GALILEO LIMITED: OVERALL REVENUE, 2010 AND 2011 ($
MILLIONS) 126
STRATEGY 126
TABLE 84 KEY DEVELOPMENTS 126
SYNDIANT 126
OVERVIEW 127
PRODUCTS AND SERVICES 127
FINANCIALS 127
STRATEGY 127
TABLE 85 KEY DEVELOPMENTS 127
THALES GROUP 128
OVERVIEW 128
PRODUCTS AND SERVICES 128
FINANCIALS 128
TABLE 86 THALES GROUP: OVERALL REVENUE, 2010 AND 2011 ($ MILLIONS) 129
STRATEGY 129
TABLE 87 KEY DEVELOPMENTS 129
TOSHIBA CORP. 130
OVERVIEW 130
PRODUCTS AND SERVICES 130
FINANCIALS 131
TABLE 88 TOSHIBA: OVERALL REVENUE, 2010 TO 2011 ($ MILLIONS) 131
STRATEGY 131
TABLE 89 KEY DEVELOPMENTS 131
TOYOTA MOTOR CORP. 132
OVERVIEW 132
PRODUCTS AND SERVICES 132
FINANCIALS 132
TABLE 90 TOYOTA MOTOR CORP.: OVERALL REVENUE, 2010 AND 2011 ($
MILLIONS) 133
TABLE 91 TOYOTA MOTOR CORP.: MARKET REVENUE, BY BUSINESS SEGMENTS,
2010 AND 2011 ($ MILLIONS) 133
TABLE 92 TOYOTA MOTOR CORP.: MARKET REVENUE, BY REGION, 2010 AND 2011
($ MILLIONS) 133
STRATEGY 134
TABLE 93 KEY DEVELOPMENTS 134
VISTEON CORP. 134
OVERVIEW 134
PRODUCTS AND SERVICES 135
FINANCIALS 135
TABLE 94 VISTEON CORP.: OVERALL REVENUE, 2010 AND 2011 ($ MILLIONS) 135
TABLE 95 VISTEON CORP.: OVERALL REVENUE, BY REGION, 2010 AND 2011 ($
MILLIONS) 136
STRATEGY 136
TABLE 96 KEY DEVELOPMENTS 136
VUZIX CORP. 137
OVERVIEW 137
PRODUCTS AND SERVICES 137
FINANCIALS 137
STRATEGY 137
TABLE 97 KEY DEVELOPMENTS 138
WISE CHIP SEMICONDUCTOR INC. 138
OVERVIEW 138
PRODUCTS AND SERVICES 138
FINANCIALS 139
STRATEGY 139
TABLE 98 KEY DEVELOPMENTS 139


LIST OF TABLES

SUMMARY TABLE GLOBAL REVENUE OF HUD, BY REGION, THROUGH 2018 ($
MILLIONS) 7
TABLE 1 PRICING TRENDS OF HUD, 2011-2018 ($) 13
TABLE 2 GLOBAL HUD MARKET DYNAMICS, THROUGH 2018 ($ MILLIONS) 16
TABLE 3 GLOBAL UNIT SHIPMENTS OF HUD, BY REGION, THROUGH 2018 (MILLION
UNITS) 17
TABLE 4 HUD MARKET, BY PROJECTION TECHNOLOGY, THROUGH 2018 ($ MILLIONS) 19
TABLE 5 HUD MARKET, BY PROJECTION TECHNOLOGY, 2011-2018 19
TABLE 6 HUD MARKET, BY MONOLITHIC TECHNOLOGY, 2011-2018 23
TABLE 7 AUTOMOTIVE INDUSTRY: REVENUE OF HUD, BY REGION, THROUGH 2018 ($
MILLIONS) 27
TABLE 8 AUTOMOTIVE INDUSTRY: HUD UNITS SHIPMENTS, BY REGION, THROUGH
2018 (MILLION UNITS) 28
TABLE 9 HUD MARKET, BY AUTOMOTIVE HUD, 2011-2018 30
TABLE 10 AVIATION INDUSTRY: REVENUE OF HUD, BY REGION, THROUGH 2018 ($
MILLIONS) 33
TABLE 11 AVIATION INDUSTRY: HUD UNITS SHIPMENTS, BY REGION, THROUGH 2018
(THOUSANDS) 33
TABLE 12 HUD MARKET, AVIATION HUD IMPACT ANALYSIS, 2011-2018 35
TABLE 13 AVIATION INDUSTRY: HUD MARKET REVENUE, BY COMPONENT, THROUGH
2018 ($ MILLIONS) 39
TABLE 14 AUTOMOTIVE INDUSTRY: HUD MARKET REVENUE, BY COMPONENTS,
THROUGH 2018 ($ MILLIONS) 40
TABLE 15 HUD MARKET, BY COMPONENTS, VIDEO GENERATION, THROUGH 2018
(MILLION UNITS) 41
TABLE 16 HUD MARKET, BY COMPONENTS, PROJECTION UNIT, THROUGH 2018 ($
MILLIONS) 42
TABLE 17 HUD MARKET, BY COMPONENTS, PROJECTION UNIT THROUGH 2018
(MILLION UNITS) 43
TABLE 18 HUD MARKET, BY COMPONENTS, COMBERS AND OTHERS, THROUGH 2018
(MILLION UNITS) 44
TABLE 19 GLOBAL HEAD-MOUNTED DISPLAY MARKET REVENUE AND FORECAST,
THROUGH 2018 ($ MILLIONS) 47
TABLE 20 HUD MARKET, HMD MARKET IMPACT ANALYSIS, 2011-2018 51
TABLE 21 GLOBAL AVIATION: HUD MARKET REVENUE, BY TYPES, THROUGH 2018 ($
MILLIONS) 56
TABLE 22 GLOBAL AVIATION: HUD UNIT SHIPMENTS, BY TYPES, THROUGH 2018
(THOUSAND UNITS) 56
TABLE 23 GLOBAL DEFENSE AVIATION: HUD MARKET REVENUE, BY TYPES,
THROUGH 2018 ($ MILLIONS) 57
TABLE 24 GLOBAL DEFENSE AVIATION: HUD UNIT SHIPMENT, BY TYPES, THROUGH
2018 (THOUSAND UNITS) 57
TABLE 25 CIVIL AVIATION: HUD MARKET REVENUE, BY TYPE, THROUGH 2018 ($
MILLIONS) 59
TABLE 26 CIVIL AVIATION: HUD UNIT SHIPMENT, THROUGH 2018 (MILLION UNITS) 59
TABLE 27 PASSENGER CAR PRODUCTION, BY COUNTRY, 2006-2010 (UNITS IN
MILLION) 62
TABLE 28 PASSENGER CAR PRODUCTION, BY REGION, 2006-2011 (MILLION UNITS) 62
TABLE 29 AUTOMOTIVE MARKET FOR HUD, BY TYPE, THROUGH 2018 ($ MILLIONS) 63
TABLE 30 AUTOMOTIVE INDUSTRY: PREMIUM CAR APPLICATION OF HUD, BY REGION,
THROUGH 2018 ($ MILLIONS) 64
TABLE 31 AUTOMOTIVE INDUSTRY: PREMIUM CAR APPLICATION OF HUD, UNIT
SHIPPED BY REGION, THROUGH 2018 (MILLION UNITS) 64
TABLE 32 AUTOMOTIVE INDUSTRY: SPORTS CAR APPLICATION OF HUD, BY REGION,
THROUGH 2018 ($ MILLIONS) 65
TABLE 33 AUTOMOTIVE INDUSTRY: SPORTS CARS APPLICATION OF HUD, UNIT
SHIPPED BY REGION, THROUGH 2018 (MILLION UNITS) 65
TABLE 34 AUTOMOTIVE INDUSTRY: MID SEGMENT CAR APPLICATION OF HUD, BY
REGION, THROUGH 2018 ($ MILLIONS) 66
TABLE 35 AUTOMATION INDUSTRY: MID SEGMENT CAR APPLICATION OF HUD, UNIT
SHIPPED BY REGION, THROUGH 2018 (MILLION UNITS) 66
TABLE 36 NORTH AMERICA: HUD MARKET REVENUE, BY SECTOR, THROUGH 2018 ($
MILLIONS) 71
TABLE 37 NORTH AMERICA: HUD UNITS SHIPPED, BY SECTOR, THROUGH 2018
(MILLIONS UNITS) 71
TABLE 38 EUROPE: HUD MARKET REVENUE, BY SECTOR, THROUGH 2018 ($
MILLIONS) 73
TABLE 39 EUROPE: HUD UNITS SHIPPED, BY SECTOR, THROUGH 2018 (MILLION
UNITS) 73
TABLE 40 ASIA-PACIFIC: HUD MARKET REVENUE, BY SECTOR, THROUGH 2018 ($
MILLIONS) 75
TABLE 41 ASIA-PACIFIC: HUD UNITS SHIPPED, BY SECTOR, THROUGH 2018 ($
MILLIONS) 75
TABLE 42 ROW: HUD MARKET REVENUE, BY SECTOR, THROUGH 2018 ($ MILLIONS) 77
TABLE 43 ROW: HUD UNITS SHIPPED, BY APPLICATIONS, THROUGH 2018 ($
MILLIONS) 77
TABLE 44 COLLABORATION/PARTNERSHIP/AGREEMENT/JOINT
VENTURE/CONTRACT/MERGERS AND ACQUISITION 82
TABLE 45 NEW PRODUCT DEVELOPMENTS 84
TABLE 46 AUDI AG: OVERALL REVENUE, 2010 AND 2011 ($ MILLIONS) 92
TABLE 47 DEVELOPMENTS 93
TABLE 48 BAE SYSTEMS PLC: OVERALL REVENUE, 2010 AND 2011 ($ MILLIONS) 94
TABLE 49 KEY DEVELOPMENTS 95
TABLE 50 BMW: MARKET REVENUE, BY REGION, 2009 AND 2010 ($ MILLIONS) 96
TABLE 51 KEY DEVELOPMENTS 97
TABLE 52 CONTINENTAL AG: OVERALL REVENUE, 2010 AND 2011 ($ MILLIONS) 99
TABLE 53 CONTINENTAL: MARKET REVENUE, BY REGION, 2009 AND 2010 ($
MILLIONS) 99
TABLE 54 KEY DEVELOPMENTS 100
TABLE 55 DAIMLER: OVERALL MARKET REVENUE, 2010 AND 2011 ($ MILLIONS) 101
TABLE 56 DAIMLER: MARKET REVENUE, BY BUSINESS SEGMENTS, 2010 AND 2011 ($
MILLIONS) 101
TABLE 57 KEY DEVELOPMENTS 102
TABLE 58 DELPHI: MARKET REVENUE, BY SEGMENTS, 2010 AND 2011 ($ MILLIONS) 104
TABLE 59 KEY DEVELOPMENTS 104
TABLE 60 DENSO CORP.: OVERALL REVENUE, 2010 AND 2011 ($ MILLIONS) 106
TABLE 61 DENSO: MARKET REVENUE, BY REGION, 2010 AND 2011 ($ MILLIONS) 106
TABLE 62 KEY DEVELOPMENTS 107
TABLE 63 ELBIT SYSTEMS LIMITED: OVERALL REVENUE, 2010 AND 2011 ($ MILLIONS) 108
TABLE 64 KEY DEVELOPMENTS 108
TABLE 65 GARMIN INTERNATIONAL INC: OVERALL REVENUE, 2010 AND 2011 ($
MILLIONS) 110
TABLE 66 GARMIN INTERNATIONAL INC: OVERALL REVENUE, BY SEGMENT, 2010
AND 2011 ($ MILLIONS) 110
TABLE 67 GM: OVERALL MARKET REVENUE, 2010 AND 2011 ($ MILLIONS) 111
TABLE 68 GM: MARKET REVENUE, BY BUSINESS SEGMENTS, 2010 AND 2011 ($
MILLIONS) 112
TABLE 69 KEY DEVELOPMENTS 112
TABLE 70 GOOGLE INC.: OVERALL REVENUE, 2010 AND 2011 ($ MILLIONS) 114
TABLE 71 KEY DEVELOPMENTS 114
TABLE 72 KEY DEVELOPMENTS 115
TABLE 73 JABIL CIRCUIT INC.: OVERALL REVENUE, 2010 AND 2011 ($ MILLIONS) 117
TABLE 74 JABIL CIRCUIT INC. OVERALL REVENUE BY REGION, 2010-2011 ($
MILLIONS) 117
TABLE 75 KEY DEVELOPMENTS 118
TABLE 76 KEY DEVELOPMENTS 119
TABLE 77 MICROVISION INC.: OVERALL REVENUE, 2010 AND 2011 ($ MILLIONS) 120
TABLE 78 KEY DEVELOPMENTS 120
TABLE 79 PIONEER CORP: OVERALL REVENUE, 2010 AND 2011 ($ MILLIONS) 122
TABLE 80 KEY DEVELOPMENTS 123
TABLE 81 ROCKWELL COLLINS: OVERALL REVENUE, 2010 AND 2011 ($ MILLIONS) 124
TABLE 82 KEY DEVELOPMENTS 125
TABLE 83 SELEX GALILEO LIMITED: OVERALL REVENUE, 2010 AND 2011 ($ MILLIONS) 126
TABLE 84 KEY DEVELOPMENTS 126
TABLE 85 KEY DEVELOPMENTS 127
TABLE 86 THALES GROUP: OVERALL REVENUE, 2010 AND 2011 ($ MILLIONS) 129
TABLE 87 KEY DEVELOPMENTS 129
TABLE 88 TOSHIBA: OVERALL REVENUE, 2010 TO 2011 ($ MILLIONS) 131
TABLE 89 KEY DEVELOPMENTS 131
TABLE 90 TOYOTA MOTOR CORP.: OVERALL REVENUE, 2010 AND 2011 ($ MILLIONS) 133
TABLE 91 TOYOTA MOTOR CORP.: MARKET REVENUE, BY BUSINESS SEGMENTS,
2010 AND 2011 ($ MILLIONS) 133
TABLE 92 TOYOTA MOTOR CORP.: MARKET REVENUE, BY REGION, 2010 AND 2011
($ MILLIONS) 133
TABLE 93 KEY DEVELOPMENTS 134
TABLE 94 VISTEON CORP.: OVERALL REVENUE, 2010 AND 2011 ($ MILLIONS) 135
TABLE 95 VISTEON CORP.: OVERALL REVENUE, BY REGION, 2010 AND 2011 ($
MILLIONS) 136
TABLE 96 KEY DEVELOPMENTS 136
TABLE 97 KEY DEVELOPMENTS 138
TABLE 98 KEY DEVELOPMENTS 139


LIST OF FIGURES

SUMMARY FIGURE GLOBAL HUD MARKET BY REGION, THROUGH 2018 ($ MILLIONS) 7
FIGURE 1 DEVELOPMENT OF HUD SYSTEMS, 1940-2016 10
FIGURE 2 HUD ROADMAP 11
FIGURE 3 SEGMENTATION OF HUDS 11
FIGURE 4 SEGMENTATION BY COMPONENTS 12
FIGURE 5 VALUE CHAIN OF HUD TECHNOLOGY INDUSTRY 13
FIGURE 6 HUD MARKET REVENUE AND UNIT SHIPMENTS ANALYSIS, 2011-2018 ($
MILLIONS/MILLION UNITS) 17
FIGURE 7 HUD MARKET ANALYSIS OF APPLICATION 2011-2018 26
FIGURE 8 HUD MARKET ANALYSIS OF LIFE CYCLE, 2011-2018 26
FIGURE 9 AUTOMOTIVE HUD MARKET REVENUE AND UNITS ANALYSIS 2011-2018 ($
MILLIONS/MILLION UNITS) 28
FIGURE 10 AVIATION HUD MARKET REVENUE AND UNITS ANALYSIS 2011-2018 ($
MILLIONS/THOUSAND UNITS) 33
FIGURE 11 VARIOUS COMPONENTS OF HEAD-UP DISPLAY 39
FIGURE 12 TYPES OF PROJECTOR TECHNOLOGIES 42
FIGURE 13 HUD AND HMD MARKET PATTERN, 2011-2018 ($ MILLIONS) 52
FIGURE 14 SEGMENTATION OF HUD BY APPLICATIONS 54
FIGURE 15 SEGMENTATION OF HUD BY AVIATIONS MARKET 55
FIGURE 16 ANALYSIS OF GLOBAL TRENDS OF AUTOMOTIVE HUD MARKET PATTERN
2011-2018 69
FIGURE 17 ANALYSIS OF GLOBAL TRENDS OF AVIATION HUD MARKET PATTERN
2011-2018 ($ MILLIONS) 69
FIGURE 18 ANALYSIS OF TRENDS NORTH AMERICA HUD MARKET PATTERN,
2011-2018 ($ MILLIONS) 72
FIGURE 19 ANALYSIS OF TRENDS EUROPE HUD MARKET PATTERN 2011-2018 ($
MILLIONS) 74
FIGURE 20 ANALYSIS OF TRENDS ASIA-PACIFIC HUD MARKET PATTERN, 2011-2018
($ MILLIONS) 76
FIGURE 21 ANALYSIS OF TRENDS ROW HUD MARKET PATTERN, 2011-2018 ($
MILLIONS) 78
FIGURE 22 PORTER'S FIVE FORCES ANALYSIS FOR HUD INDUSTRY 80
FIGURE 23 COLLABORATION/PARTNERSHIP/AGREEMENT/JOINT
VENTURE/CONTRACT/MERGERS AND ACQUISITION, 2008-MAY 2012 (NUMBER OF
DEALS)
83
FIGURE 24 GLOBAL PATENTS, 2011-MAY 2013 87
FIGURE 25 PATENTS REGIONAL SHARE ANALYSIS 2011-MAY 2013 (%) 88
FIGURE 26 NORTH AMERICA PATENTS 2011-MAY 2013 88
FIGURE 27 EUROPE PATENTS 2011-MAY 2013 89
FIGURE 28 ASIA-PACIFIC PATENTS 2011-MAY 2013 90

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