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The E-Plus: SME services operator profile

  • July 2014
  • -
  • Analysys Mason
  • -
  • 10 pages

E-Plus’s simple product portfolio and focus on value-added services (such as virtual landline) makes its proposition attractive to SMEs that do not want to add complexity to their technology environment. E-Plus is the third-largest mobile operator in Germany, with 21.7 million active subscribers and revenue of EUR3.2 billion at the end of 2013. It offers mobile voice and data services to small and medium-sized enterprises (SMEs) through its ‘BASE Professional’ brand, and also offers virtual landline and hosted PBX services to its enterprise customers.

This SME services profile provides:
a company summary
an overview of E-Plus's SME strategy
a 5-year forecast of SME ICT service revenue in Germany
an overview of E-Plus's SME-targeted products and services, split into two categories:
mobile
converged voice and unified communications
analysis of E-Plus's go-to-market strategy for SME ICT services, focusing on:
pricing and bundling
branding and positioning
channels
target segments
key partnerships and acquisitions
an examination of E-Plus’s OnePhone service
analysis of E-Plus’s key strengths, weaknesses, opportunities and threats.

Table Of Contents

The E-Plus: SME services operator profile

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