Personal Hygiene: Global Industry Guide

Personal Hygiene: Global Industry Guide
  • Report price : $ 995
  • Publication date : June 2006
  • Length : 237 pages

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Personal Hygiene: Global Industry Guide

Datamonitor's Personal Hygiene: Global Industry Guide is an essential resource for top-level data and analysis covering the personal hygiene industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Covers Global, European, Asia-Pacific & 11 individual country markets

* Includes a five-year forecast of the industry

Highlights

The global market for personal hygiene products has grown modestly during the 2000-2004 period.

Unilever is the leading player in the global personal hygiene market.

In western Europe, the US, Canada, and Japan, the markets for personal hygiene products are mature, and modest growth or some market contraction is forecast.

Why you should buy this report:

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Definition

The personal hygiene market consists of bath & shower products, deodorants and soap. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2004 annual average exchange rates. Unless otherwise stated: company market shares and segmentations by distribution channel are based on market values in 2003; segmentations by product type are based on market values in 2004; and brand shares are based on segment values in 2003.

For the purpose of these reports, the European market is deemed to consist of Austria, Belgium, the Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Russia, Spain, Sweden, Switzerland and the UK. The Asia-Pacific market is deemed to consist of Australia, China, Hong Kong, India, Indonesia, Japan, New Zealand, the Philippines, Singapore, South Korea, Taiwan and Thailand. The global market consists of Europe, Asia-Pacific, the USA, Argentina, Brazil, Canada, Chile, Mexico and Venezuela.

The data in this industry profile is based on the most recent figures available at the time of publication. Where necessary, forecasted figures have been used for the 2004-2009 data.

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