Table of Contents
Chilean alcoholic drinks registered strong volume growth in 2013. Sales grew in part due to the stability in the Chilean economy, which meant consumers had a greater amount of disposable incomes to spend on their favourite drink. Chileans increasingly preferred beer to wine, while products such as whiskies, vodka, and RTDs/high-strength premixes all added dynamism to the overall alcoholic drinks landscape. Rum continued to rapidly lose share though, adding a layer of complexity to the otherwise...
Euromonitor International's Alcoholic Drinks in Chile report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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