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Men%s Grooming in Poland

  • June 2016
  • -
  • Euromonitor International
  • -
  • 33 pages

The demand for men’s grooming products continued to rise during 2015, in line with new lifestyles, whereby more younger and middle-aged Polish men cared more for their appearance. Stronger marketing activity was visible, not only in the promotion of men’s hair care, men’s deodorants and men’s toiletries, but also for men’s skin care, aimed at men in Polish cities.

Euromonitor International's Men's Grooming in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Men's Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Men%s Grooming in Poland
MEN'S GROOMING IN POLAND
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Men's Grooming by Category: Value 2010-2015
Table 2 Sales of Men's Grooming by Category: % Value Growth 2010-2015
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2011-2015
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2013-2015
Table 5 NBO Company Shares of Men's Grooming: % Value 2011-2015
Table 6 LBN Brand Shares of Men's Grooming: % Value 2012-2015
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2012-2015
Table 8 Forecast Sales of Men's Grooming by Category: Value 2015-2020
Table 9 Forecast Sales of Men's Grooming by Category: % Value Growth 2015-2020
Laboratorium Kosmetyczne Dr Irena Eris SA in Beauty and Personal Care (poland)
Strategic Direction
Key Facts
Summary 1 Laboratorium Kosmetyczne Dr Irena Eris SA: Key Facts
Summary 2 Laboratorium Kosmetyczne Dr Irena Eris SA: Operational Indicators
Competitive Positioning
Summary 3 Laboratorium Kosmetyczne Dr Irena Eris SA: Competitive Position 2015
L'Oreal Polska Sp Zoo in Beauty and Personal Care (poland)
Strategic Direction
Key Facts
Summary 4 L'Oreal Polska Sp zoo: Key Facts
Competitive Positioning
Summary 5 L'Oreal Polska Sp zoo: Competitive Position 2015
Procter and Gamble Ds Polska Sp Zoo in Beauty and Personal Care (poland)
Strategic Direction
Key Facts
Summary 6 Procter and Gamble DS Polska Sp zoo: Key Facts
Summary 7 Procter and Gamble DS Polska Sp zoo: Operational Indicators
Competitive Positioning
Summary 8 Procter and Gamble DS Polska Sp zoo: Competitive Position 2015
Executive Summary
Enhanced Performance of Beauty and Personal Care in 2015
Consumers Look for Products Based on Natural Ingredients
Dynamic Domestic Manufacturers Challenge Multinationals
Major New Product Developments Feature Extensions of Well-known Brands
Positive Outlook for the Forecast Period
Key Trends and Developments
Poles Search for Natural Beauty and Personal Care Products
Rising Role of the Internet As A Sales Channel and Communication Platform
Male Consumers Increasingly Care About Hygiene and Personal Appearance
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 9 Research Sources












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