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Soft Drinks in Bulgaria, Euromonitor International

  • May 2014
  • -
  • Euromonitor International
  • -
  • 94 pages

The volume performance of soft drinks in 2013 for Bulgaria showed signs of improvement compared to the review period as a whole. As the economy started recovering from the dip that it experienced between 2009 and 2011, this also reflected positively on the purchase of soft drinks. The categories which experienced the highest growth rates were RTD tea, RTD coffee and sports and energy drinks.

Euromonitor International’s Soft Drinks in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Soft Drinks in Bulgaria, Euromonitor International
SOFT DRINKS IN BULGARIA
Euromonitor International
May 2014

LIST OF CONTENTS AND TABLES

Executive Summary
Soft Drinks Increases Its Volume Growth Considerably in 2013
Demand for Healthier Products Drives Growth
Both Multinationals and Local Companies Define the Competitive Environment
the Modern Retail Trade Continues Its Uninterrupted Growth
Performance To Improve Over Forecast With Volume Growth Significantly Higher Than During the Review Period
Key Trends and Developments
Recovering Economy and On-trade Sales Drive Soft Drinks Growth
Demand for Modern and Affordable Products Drives Growth
Private Label Lines Penetrate in Bulgaria
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2013
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2013
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2013
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2013
Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2008-2013
Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2008-2013
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2008-2013
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2008-2013
Table 13 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2009-2013
Table 14 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2013
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2009-2013
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2013
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2009-2013
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2010-2013
Table 19 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2008-2013
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2008-2013
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2013
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2013-2018
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2013-2018
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2013-2018
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2013-2018
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Appendix
Fountain Sales in Bulgaria
Market Data
Table 30 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2008-2013
Table 31 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2008-2013
Table 32 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2008-2013
Table 33 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2008-2013
Table 34 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2013-2018
Table 35 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2013-2018
Table 36 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2013-2018
Table 37 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2013-2018
Definitions
Sources
Summary 1 Research Sources
Balkan Beverages Co in Soft Drinks (bulgaria)
Strategic Direction
Key Facts
Summary 2 Balkan Beverages Co: Key Facts
Summary 3 Balkan Beverages Co: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Balkan Beverages Co: Competitive Position 2013
Butilirashta Kompaniya Gorna Banya Ood in Soft Drinks (bulgaria)
Strategic Direction
Key Facts
Summary 5 Butilirashta Kompaniya Gorna Banya OOD: Key Facts
Summary 6 Butilirashta Kompaniya Gorna Banya OOD: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Butilirashta Kompaniya Gorna Banya OOD: Competitive Position 2013
Devin Ad in Soft Drinks (bulgaria)
Strategic Direction
Key Facts
Summary 8 Devin AD: Key Facts
Summary 9 Devin AD: Operational Indicators
Company Background
Production
Summary 10 Devin AD: Production Statistics 2013
Competitive Positioning
Summary 11 Devin AD: Competitive Position 2013
Nova Trade Ood in Soft Drinks (bulgaria)
Strategic Direction
Key Facts
Summary 12 Nova Trade OOD: Key Facts
Summary 13 Nova Trade OOD: Operational Indicators
Company Background
Production
Summary 14 Nova Trade OOD: Production Statistics 2013
Competitive Positioning
Summary 15 Nova Trade OOD: Competitive Position 2013
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Institutional Bottled Water Sales
Table 38 Sales of Bottled Water to Institutional Channels 2008-2013
Table 39 Off-trade Sales of Bottled Water by Category: Volume 2008-2013
Table 40 Off-trade Sales of Bottled Water by Category: Value 2008-2013
Table 41 Off-trade Sales of Bottled Water by Category: % Volume Growth 2008-2013
Table 42 Off-trade Sales of Bottled Water by Category: % Value Growth 2008-2013
Table 43 NBO Company Shares of Off-trade Bottled Water: % Volume 2009-2013
Table 44 LBN Brand Shares of Off-trade Bottled Water: % Volume 2010-2013
Table 45 NBO Company Shares of Off-trade Bottled Water: % Value 2009-2013
Table 46 LBN Brand Shares of Off-trade Bottled Water: % Value 2010-2013
Table 47 Forecast Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 48 Forecast Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 49 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 50 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 51 Off-trade vs On-trade Sales of Carbonates: Volume 2008-2013
Table 52 Off-trade vs On-trade Sales of Carbonates: Value 2008-2013
Table 53 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2008-2013
Table 54 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2008-2013
Table 55 Off-trade Sales of Carbonates by Category: Volume 2008-2013
Table 56 Off-trade Sales of Carbonates by Category: Value 2008-2013
Table 57 Off-trade Sales of Carbonates by Category: % Volume Growth 2008-2013
Table 58 Off-trade Sales of Carbonates by Category: % Value Growth 2008-2013
Table 59 Off-trade Sales of Low Calorie Cola Carbonates by Category: % Volume Breakdown 2008-2013
Table 60 NBO Company Shares of Off-trade Carbonates: % Volume 2009-2013
Table 61 LBN Brand Shares of Off-trade Carbonates: % Volume 2010-2013
Table 62 NBO Company Shares of Off-trade Carbonates: % Value 2009-2013
Table 63 LBN Brand Shares of Off-trade Carbonates: % Value 2010-2013
Table 64 Forecast Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 65 Forecast Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 66 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 67 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Concentrates Conversions
Summary 16 Conversion Factors for Ready-to-Drink (RTD) Concentrates
Table 68 Off-trade Sales of Concentrates (as sold) by Category: Volume 2008-2013
Table 69 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2008-2013
Table 70 Off-trade Sales of Concentrates (RTD) by Category: Volume 2008-2013
Table 71 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2008-2013
Table 72 Off-trade Sales of Concentrates by Category: Value 2008-2013
Table 73 Off-trade Sales of Concentrates by Category: % Value Growth 2008-2013
Table 74 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2009-2013
Table 75 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2010-2013
Table 76 NBO Company Shares of Off-trade Concentrates: % Value 2009-2013
Table 77 LBN Brand Shares of Off-trade Concentrates: % Value 2010-2013
Table 78 NBO Company Shares of Off-trade Liquid Concentrates (as sold): % Volume 2009-2013
Table 79 LBN Brand Shares of Off-trade Liquid Concentrates (as sold): % Volume 2010-2013
Table 80 NBO Company Shares of Off-trade Powder Concentrates (as sold): % Volume 2009-2013
Table 81 LBN Brand Shares of Off-trade Powder Concentrates (as sold): % Volume 2010-2013
Table 82 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2013-2018
Table 83 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2013-2018
Table 84 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 85 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 86 Forecast Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 87 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 88 Off-trade Sales of Juice by Category: Volume 2008-2013
Table 89 Off-trade Sales of Juice by Category: Value 2008-2013
Table 90 Off-trade Sales of Juice by Category: % Volume Growth 2008-2013
Table 91 Off-trade Sales of Juice by Category: % Value Growth 2008-2013
Table 92 Leading Flavours for Off-trade 100% Juice: % Volume Breakdown 2008-2013
Table 93 Leading Flavours for Off-trade Fruit-flavoured Drinks (No Juice Content): % Volume Breakdown 2008-2013
Table 94 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume Breakdown 2008-2013
Table 95 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume Breakdown 2008-2013
Table 96 Share of Smoothies in Off-trade 100% Juice: % Value 2013
Table 97 Share of Smoothies in Off-trade Nectars (25-99% Juice): % Value 2013
Table 98 Off-trade Sales of Reconstituted 100% Juice by Chilled vs Ambient: % Volume 2008-2013
Table 99 NBO Company Shares of Off-trade Juice: % Volume 2009-2013
Table 100 LBN Brand Shares of Off-trade Juice: % Volume 2010-2013
Table 101 NBO Company Shares of Off-trade Juice: % Value 2009-2013
Table 102 LBN Brand Shares of Off-trade Juice: % Value 2010-2013
Table 103 Forecast Off-trade Sales of Juice by Category: Volume 2013-2018
Table 104 Forecast Off-trade Sales of Juice by Category: Value 2013-2018
Table 105 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 106 Forecast Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 107 Off-trade Sales of RTD Coffee: Volume 2008-2013
Table 109 Off-trade Sales of RTD Coffee: % Volume Growth 2008-2013
Table 110 Off-trade Sales of RTD Coffee: % Value Growth 2008-2013
Table 111 NBO Company Shares of Off-trade RTD Coffee: % Volume 2009-2013
Table 112 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2010-2013
Table 113 NBO Company Shares of Off-trade RTD Coffee: % Value 2009-2013
Table 114 LBN Brand Shares of Off-trade RTD Coffee: % Value 2010-2013
Table 115 Forecast Off-trade Sales of RTD Coffee: Volume 2013-2018
Table 116 Forecast Off-trade Sales of RTD Coffee: Value 2013-2018
Table 117 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2013-2018
Table 118 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 119 Off-trade Sales of RTD Tea by Category: Volume 2008-2013
Table 120 Off-trade Sales of RTD Tea by Category: Value 2008-2013
Table 121 Off-trade Sales of RTD Tea by Category: % Volume Growth 2008-2013
Table 122 Off-trade Sales of RTD Tea by Category: % Value Growth 2008-2013
Table 123 Leading Flavours for Off-trade RTD Tea: % Volume Breakdown 2008-2013
Table 124 NBO Company Shares of Off-trade RTD Tea: % Volume 2009-2013
Table 125 LBN Brand Shares of Off-trade RTD Tea: % Volume 2010-2013
Table 126 NBO Company Shares of Off-trade RTD Tea: % Value 2009-2013
Table 127 LBN Brand Shares of Off-trade RTD Tea: % Value 2010-2013
Table 128 Forecast Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 129 Forecast Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 130 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 132 Off-trade Sales of Sports and Energy Drinks by Category: Volume 2008-2013
Table 133 Off-trade Sales of Sports and Energy Drinks by Category: Value 2008-2013
Table 134 Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2008-2013
Table 135 Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2008-2013
Table 136 NBO Company Shares of Off-trade Sports and Energy Drinks: % Volume 2009-2013
Table 137 LBN Brand Shares of Off-trade Sports and Energy Drinks: % Volume 2010-2013
Table 138 NBO Company Shares of Off-trade Sports and Energy Drinks: % Value 2009-2013
Table 139 LBN Brand Shares of Off-trade Sports and Energy Drinks: % Value 2010-2013
Table 140 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Volume 2013-2018
Table 141 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value 2013-2018
Table 142 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2013-2018
Table 143 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2013-2018












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