Table of Contents
Suntory’s acquisition of Beam in early 2014 has transformed the company from the world’s 25th biggest spirits player to number five, and given it a more global reach. However, the newly enlarged Suntory spirits operations inherit many of the problems facing both itself prior to the merger and Beam, namely a narrow geographic spread and a limited portfolio of good brands. The profile examines these problems and what it can do to resolve them.
Euromonitor International’s Suntory Holdings Ltd in Spirits (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Alcoholic Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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