Table Of Contents
Mobile Business Setups for Revival and Profitability 2014 and Beyond
Chapter 1: Executive Briefing
Chapter 2: Key Sustainability Issues, Regional Variability and Trends 2013-2018
2.1 Asia Pacific
2.1.1 Competition Driving Down the Prices, Profit Margins and RoIs
Figure 2-1 Operators' RoIs in Selected Markets in Asia Pacific (In %), 2008 and 2010
2.1.2 Skyrocketing Data Traffic affecting QoS
2.1.3 Overcrowded Device Market with Flourishing Grey Market
Figure 2-2 Chinese Smartphone Market Share (In %), Q4 2012
2.1.4 Unpredictable Regulatory Policies
2.1.5 Early Launches of NGNs: A Case of Too Much, Too Soon
2.1.6 Cultural Constraints
2.2.1 ARPUs Nose-diving across the Region
Figure 2-3 Africa Unique Subscribers by Region (In %), 2012
2.2.2 Burden of Overheads
Figure 2-4 Average Corporation Tax by Region, 2011
Table 2-1 Examples of Taxes and Fees Applying to Mobile Operators in SSA, 2011
2.2.3 Regulatory Risks and Issues Adding to Woes
2.2.4 Limited Spectrum to offer MBB
Figure 2-5 Available Mobile Spectrum in Selected Countries (In MHz), 2012
2.2.5 Returns Disappointing
2.3 Middle East
2.3.1 Political Instability
2.3.2 Competition Resulting in Price Wars, Declining ARPUs and Voice Revenues
2.3.3 Cultural Barriers
2.3.4 Scarcity of Local Mobile Contents
2.3.5 Unexpected Government Interventions
2.4.1 Economic Instability Putting European Telecoms Market on the Back foot
2.4.2 MVNOs Rivaling MNOs for Customer Share
2.4.3 OTT Players affecting MNOs' Voice/ Messaging Revenue
2.4.4 Competition Bringing Down RoIs
Figure 2-6 European Mobile Service Revenue (In EUR Billion), 2008 - 2012
Figure 2-7 Mobile Penetration by Region (In %), Q1 2013
2.4.5 Insufficient Data Revenue
2.4.6 Unfavourable Regulations
Table 2-2 EU Roaming Regulation, 2012 - 2014
2.5 North America
2.5.1 Cut-throat Competition and Lack of Cooperation
2.5.2 Low Density Rural Markets
2.5.3 Smartphone Market Reaching Saturation
Figure 2-8 Smartphone Shipments by Region (In Million), 2013 and 2018
2.5.4 Burden of Device Subsidies
2.5.5 Unstable Economy
Figure 2-9 Real GDP of US, Canada, Japan, Euro Zone, Non-Japan Asia and Latin America (Y-o-Y % Change),
2012 - 2014
2.6 Latin America
2.6.1 High Taxation Impacting Mobile Users and Operators
Figure 2-10 Total Cost of Mobile Ownership as a Percentage of GDP per capita, 2012
Figure 2-11 Tax as a Percentage of Handset Cost, 2011
Figure 2-12 Additional Mobile Services Taxation for Users (In %), 2011
Figure 2-13 Taxes as a Percentage of profits for Latin American ICT Operators, 2012
2.6.2 Voice Services Reaching Saturation
2.6.3 Declining ARPUs, Low Consumer Spend and Limited Customer Base
Figure 2-14 Latin America Mobile Penetration by Country (In %), 2011
2.6.4 OTT Players Started Intensifying Market Competition
2.6.5 Wi-Fi Abundance Affecting ISPs and MNOs
Chapter 3: Preparation for Revival and Profitability with Best Operator Practices, and Forecasts
3.1 How to put the accelerator on the ARPU meter?
3.1.1 No Matter What You Offer - Devices/ Services/ Software - Today's Telco Market Needs DISRUPTIVE
3.1.2 Why winning existing customers again and again is so much important?
3.2 Strategies to Boost up Profit Margin
3.2.1 Which will drive the maximum revenue in medium term - voice, SMS/ MMS or broadband?
Figure 3-1 Worldwide Revenue Share of Voice, SMS/ MMS and Broadband (In %), 2013, 2016 and 2018
Figure 3-2 Vodafone Group Service Revenue Breakdown, 2012
Figure 3-3 MTN Group SMS Revenue (In R Million) 2010 - 2012
Table 3-1 MNOs' Data vs. Voice Revenue Breakdown in Selected Markets (In US$ Billion)
3.2.2 What should be your data strategy for maximising RoI?
Figure 3-4 Types of Data Plans among Smartphone Users in Key Markets (In %), 2012
3.2.3 Data Package - How to obtain a profitable mix which is appealing also?
3.2.4 The Evolution of Data Pricing and ARPU Trend
Figure 3-5 The Evolution of Data Pricing and ARPU Trend
188.8.131.52 Case Study: Verizon's Share Everything Plan
Table 3-2 Verizon's Unlimited Talk and Text + Shared Data Plans, May 2013
Figure 3-6 Verizon Wireless' EBITDA Service Margin (In %), Q3 2011, Q2 2012, Q3 2012 and Q1 2013
Figure 3-7 Verizon Wireless' Uptake of Shared Data Plan (in %), October 2012 and April 2013
3.3 The OTT Challenge (Communication and Media)
3.3.1 How serious is it a threat for telecom operators and how secure is the future of OTT players?
3.3.2 Case Study: Tango- Leading OTT Mobile Video Calling Service
Figure 3-8 Tango Subscribers (In Million), October 2010, June 2011, September 2012 and November 2012
3.3.3 Case Study: KDDI Skype Partnership - if you can't beat 'em, join 'em
Figure 3-9 KDDI ARPU Growth (In JPY), Q3 2009 - Q2 2011
3.3.4 Case Study: Hike - Be brave to beat yourself!
184.108.40.206 What propelled the Indian upstart to the top?
220.127.116.11 Hike's route to revenue
Figure 3-10 Hike App Downloads (In Million), February 2013 and April 2013
3.3.5 Who wins the VoIP - VoLTE Tug of War?
3.4 The MVNO Route
3.4.1 Why is it currently the best strategy to enter into telecoms market?
Figure 3-11 The MVNO Business Model
Figure 3-12 MVNOs' Activities along the Value Chain
Figure 3-13 Typical cost structures for MNOs and MVNOs
Figure 3-14 Worldwide MVNO launches by region, 1991-2010
Figure 3-15 Worldwide MVNO Subscriptions (In Million), 2012 - 2018
3.4.2 How MNOs can leverage MVNO opportunity to generate incremental revenue while keeping user
base and brand value intact?
3.4.3 How MVNOs can create a compelling value proposition?
18.104.22.168 Case Study: Virgin Mobile, UK
Table 3-3 Virgin Media Value Proposition
Figure 3-16 Virgin Mobile, UK Subscriber Growth 2000 - 2007
22.214.171.124 Case Study: Ortel Mobile, Europe
Table 3-4 Ortel Mobile Value Proposition
Table 3-5 Free calls from Ortel Mobile to Ortel Mobile
3.5 High Speed Network Markets - Network Lease-out, Data Exchange Revenue
3.5.1 Opportunities in 4G Roaming
Figure 3-17 Worldwide Roaming Revenue and Share of LTE Roaming Revenue (In US$ Billion and In %), 2013 -
3.5.2 IPX: Drive Profitability and Innovation in 4G/ LTE
Figure 3-18 Worldwide IPX Market (In Billion US$), 2013 - 2018
3.6 Emerging Markets: Operators/ Vendors Need to Bet on for Future Growth
3.6.1 What should be your go-to-market strategy?
3.6.2 Case Study: Bharti Airtel
3.7 How lucrative are the Greenfield markets?
3.8 Exploring the Opportunities in Enterprise Segment
Figure 3-19 Worldwide Revenue Share for MNOs - Consumer vs. Enterprise vs. Wholesale (In %), 2012
3.8.1 Enterprise Mobility Services
3.8.2 Unified Communications Services
3.8.3 Enterprise Social Media
3.8.4 Cloud Offerings
Chapter 4: Mobile Marketing in Retail - A Participatory Approach towards Consumer Engagement and
Monetisation; 2013 and Beyond
4.1 Social Media: Newer Tactics to win Spendthrifts - The Youths
4.1.1 Brand Presence - How social you are?
Figure 4-1 Levels of Brand Social Engagement
4.2 Customer Segmentation, Pricing and Service Bundling: Time for Overhauling
4.3 What should be your VAS Strategy in different markets?
4.3.1 VAS Business Models for Emerging Markets: What to offer and how to monetise?
4.3.2 Matured Markets: What the market demands and how to meet the customers' expectations?
4.4 Your Darling Dollar Strategy: Prepaid vs. Postpaid
Figure 4-2 Prepaid Mobile Users: Smartphone vs. Feature Phone in key Markets (In %), 2012
4.4.1 Comparison of Go-to-Market Strategy - Unefon Mexico vs. Virgin Mobile UK
4.5 Churn Management - Preparing for the Worst
Figure 4-3 Churn Behavior in Key Markets, 2012
4.6 The Next Level - QoE, Success Mantra of the Future
Chapter 5: Next Generation Networks (NGNs)-Ideal Initiatives towards Network Development, and Road
Mapping for 2013-2018
5.1 Evolved Packet Core (EPC) Model: Key to Excellent Traffic Management and a Great QoS
Figure 5-1 The Open Evolved Packet Core
5.1.1 Which is the best model? What should be your approach to EPC deployment?
5.2 Policy Management
5.2.1 How PCRF can be implemented to take maximum benefit from 3G and 4G/ LTE investments?
Figure 5-2 Policy and Charging Control Architecture
Figure 5-3 Key PCRF Interfaces
5.2.2 Selecting the right vendor
Table 5-1 Major PCRF Vendors, Solutions and their Clients
5.2.3 How MNOs can minimise their PCRF/ Policy Server deployment costs?
5.2.4 Case Study: Analysis of Verizon Wireless' approach to PCRF
5.3 Strategic Importance of Wi-Fi beyond Traffic Offloading
Table 5-2 Strategic Value of Wi-Fi beyond Traffic Offloading
5.4 How to tame the Capex and Opex?
5.4.1 Case Study: Bharti Airtel - Pioneered the Innovative Business Model of Outsourcing and Sharing
Figure 5-4 The Rise of Bharti Airtel's Empire
5.5 Have you reaped your 2G/ 3G investment? Decide Yourself!
5.5.1 Decide timing of Network Upgradation
5.5.2 Worldwide Network Upgradation and Shifting Customers to More Advanced Networks
5.5.3 Case Study: LTE approach - Top Three vs. the Pioneer (Verizon Wireless, SK Telecom and NTT
DoCoMo vs. TeliaSonera)
Table 5-3 LTE Subscriptions of Top Three Operators (In Million), March 2013
126.96.36.199 Verizon Wireless
Figure 5-5 Verizon's LTE Subscribers (In Million), Q1 2011, Q1 2012 and Q1 2013
Figure 5-6 Verizon's 4G LTE POP (In Million), Q1 2011 - Q1 2012 and Q2 2013
Figure 5-7 Verizon's 4G LTE Devices' Sales (In Million), Q1 2012 - Q1 2013
188.8.131.52 SK Telecom
Figure 5-8 LTE Subscribers in South Korea (In Million), 2011 - 2013
Figure 5-9 SK Telecom's LTE Subscribers (In Million), 2011 - 2013
184.108.40.206 NTT DoCoMo
Figure 5-10 NTT DoCoMo's LTE Subscribers (In Million), December 2010 - August 2012
220.127.116.11 The Sluggish Sweden
5.5.4 Case Study: Analysing the Network Upgradation and Modernisation Strategy of Maxis Malaysia (2G,
3G and 4G/ LTE)
18.104.22.168 Country Profile - Malaysia
22.214.171.124 What made Maxis to plan network upgradation and modernisation?
126.96.36.199 Evaluating Maxis' Network Modernisation Investments and its Impact on the Maxis' Top and Bottom
188.8.131.52 Benchmarking Maxis' EV/EBITDA with its Peers' and Others'
Table 5-4 Country Profile - Malaysia
Figure 5-11 Maxis Non-Voice Revenue (In RM Million), FY 2011 - FY 2012
Table 5-5 Maxis Non-Voice Revenue Break-up, Q4 2012
Figure 5-12 Maxis Network Modernisation Expenditure (In RM Billion), FY 2009 - FY 2012
Table 5-6 Maxis Performance (Growth in Subscriptions, Revenue and EBITDA), 2009 - 2012
Figure 5-13 Maxis Mobile Subscriptions (In Million), 2009 - 2012
Figure 5-14 Maxis Revenue (In RM Million), 2009 - 2012
Figure 5-15 Maxis EBITDA (In RM Million), 2009 - 2012
Figure 5-16 Maxis Stock Performance (In MYR), 2011 - April 2013
Table 5-7 EV/ EBITDA of Maxis and its Peers, 30th April 2013
Table 5-8 Maxis' Valuation based on EV/ EBITDA, 30th April 2013
5.6 Ideal LTE Strategy for Late Entrants
5.7 Fixed Line has its Role to Play
5.7.1 Fixed Mobile Convergence (FMC)
184.108.40.206 Verizon's Global Fixed Mobile Convergence
220.127.116.11 Com Hem's Fixed Mobile Convergence (FMC) Application
5.7.2 Traffic Offload from Mobile Networks to Fixed Networks
Figure 5-17 Worldwide Mobile Devices (Offloaded) Traffic on Fixed Line (In Exabytes per Month), 2012 - 2018
Figure 5-18 Worldwide Cellular Traffic vs. Mobile Devices (Offloaded) Traffic on Fixed Line (In %), 2012 - 2018
5.7.3 Enterprise Segment Still Holds Billion Dollar Potential
5.7.4 Revival Strategy for Fixed Line Operators
Figure 5-19 The BML Loop
Chapter 6: Profitable Mobile Services and Business Models for 2013 and beyond
6.1 Mobile Advertising Revenue Opportunity for MNOs
6.1.1 Case Study: Mobile Marketing and Wallet Platform WEVE
Figure 6-1 WEVE Value Chain
Table 6-1 Fast Forward - Mobile Marketing and Wallet Platform WEVE
6.1.2 Case Study: ATandT AdWorks
6.1.3 Case Study: Global Advertising Alliance by TelefÃ³nica Digital and Pinsight Media+
6.2 Smart Lifestyle Services: MNOs must claim their Forte
6.2.1 Geolocation Services
6.2.2 The Fusion of Interactive Transparent Display and Augmented Reality
Figure 6-2 The Future of Automated Transportation and Augmented Reality System
6.2.3 Encashing Mobile QR Codes
Figure 6-3 QR Code Scans per Minute, Q2 2011 and Q2 2012
Figure 6-4 QR Code Scans by Age Group, 2012
Figure 6-5 QR Code Scans by Gender, 2012
Table 6-2 Top five QR Code Campaigns by Content Type, Q2 2012
Table 6-3 Top five QR Code Campaigns by Industry, Q2 2012
6.2.4 Broadcast Gaming
6.3 M2M: have you visualised your M2M portfolio?
18.104.22.168 Case Study: Telenor Connexion
6.3.2 Telematics, Fleet Management, and Connected Cars
Figure 6-6 Worldwide Connected Cars Market by Shipments (In Million), 2013 - 2018
Figure 6-7 Worldwide Connected Cars Market by Revenue (In US$ Billion), 2013 - 2018
22.214.171.124 Verizon's 4G Venture Forum for Connected Cars
126.96.36.199 BMW's LTE Adapter - Offers LTE Wi-Fi with NFC facility
6.3.3 Smart Home and Home Appliances
6.3.4 Utility Management, Smart Grid, and Smart Metering
Figure 6-8 Smart Grid
Figure 6-9 Worldwide Smart Meter Connections (In Billion), 2013 - 2018
6.3.5 Financial Services
188.8.131.52 Case Study: Tesco Bank Box Insurance
6.3.6 Industrial Application
Figure 6-10 Worldwide M2M Industrial Manufacturing Market (In US$ Billion), 2010 - 2018
6.3.7 Retail Industry
Figure 6-11 Worldwide Cellular M2M Connections in Retail Industry (In Million), 2013 - 2018
6.4 Highly Unexplored Technologies to Woo Users and Boost Revenue
6.4.1 Where lays the real profit in mobile cloud? Thinking beyond online storage
Figure 6-12 Worldwide Public Cloud Services Market (In US$ Billion), 2012 - 2018
Table 6-4 Worldwide Public Cloud Services Market by type (In US$ Billion), 2012 - 2018
Table 6-5 4G Mobile Cloud Offerings
6.4.2 Public Safety LTE
Figure 6-13 Worldwide Public Safety LTE Revenue (In US$ Billion), 2013 - 2018
6.4.3 LTE Broadcasting
6.5 Digital Contents Market Opportunity
6.5.1 Case Study: NTT DoCoMo d-market
Figure 6-14 NTT DoCoMo Smartphone Sales FOMA vs. Xi (In Million Units), FY2010 - FY2012
Figure 6-15 NTT DoCoMo d-market Revenue (in Yen Billion), FY2012 and FY2015
Figure 6-16 NTT DoCoMo VIDEO Store Subscribers (In Million), 2012
6.6 Mobile Apps - What's your App Strategy (MNOs, Vendors, App Stores, Developers)?
6.6.1 Monetising Your Business Models
Figure 6-17 Average Number of Apps Installed on a Smartphone in the US, 2011 and 2012
Figure 6-18 US Web vs. Mobile App vs. TV Consumption per day (In Minute), 2010 - 2012
6.6.2 Strategy for New App Launches
184.108.40.206 Fabrication Dilemma - Big Question âWhat to offer?â
220.127.116.11 App Categories
Figure 6-19 Worldwide Smartphone App Consumption per day by Category (In Minutes), Q1 2011 and Q1 2012
Figure 6-20 Fastest Growing App Categories, October 2011 - March 2012
18.104.22.168 App Platforms: Where is the Money - Android, iOS or â¦â¦â¦â¦?
Figure 6-21 Evernote's Average Revenue per User per App by Operating System (In US$), 2012
6.6.3 Case Study: Tizen - All set to disrupt Android supremacy?
6.6.4 Case Study: Apple App Store vs. Google Play vs. BlackBerry World and Windows Phone Store
Figure 6-22 Mobile App Store Size (In Numbers), May 2013
Figure 6-23 Number of Applications on iTunes App Store vs. Google Play, July 2008 - July 2012
Figure 6-24 Apple App Store Paid vs. Free Applications (In %), 2012
Figure 6-25 iOS Application Downloads in Key Markets (In %), October 2012
Figure 6-26 Google Play Application Downloads in Key Markets (In %), October 2012
Figure 6 27: Apple App Store Revenue (In US$ Billion), 2011 and 2012
Figure 6-28 Average Prices of Most Popular Apps - iPad vs. iPhone vs. Android (In US$), January 2012
Figure 6-29 Average Revenue per App per Month (in US$), 2012
6.6.5 Revenue Opportunities via Apps for Small-to-Midsized Vendors
22.214.171.124 Mobile App Revenue
Figure 6-30 Worldwide Mobile App Revenue Forecast (In US$ Billion), 2011 - 2018
Figure 6-31 iOS Revenue in Key Markets (In %), October 2012
Figure 6-32 Google Play Revenue in Key Markets (In %), October 2012
Figure 6-33 Revenue Generated by Applications Available in the Local Languages and Applications Available in
Local Languages (In %), May 2012
6.6.6 Should every operator launch their own app store?
126.96.36.199 Case worth Analysing: Verizon Apps
6.6.7 MNOs, Vendors and App Developers' Collaboration Opportunities
6.7 Opportunities in the M-Commerce Arena
Figure 6-34 Revenue Share of M-Commerce as a percentage of E-Commerce, 2012 and 2016
Table 6-6 Fastest Growing M-Commerce Android Apps by usage in the UK, May 2012 - October 2012
6.7.1 M-Payment Market is Heating Up
188.8.131.52 MasterPass: A New M-Payment System from MasterCard
Figure 6-35 Worldwide M-Payment Users (In Million), 2011 - 2018
Figure 6-36 Worldwide M-Payment Revenue (In US$ Billion), 2011 - 2018
6.7.2 Measuring RoI for MNOs from M-Payment Services
184.108.40.206 Case Study from Kenya: Safaricom's mobile money transfer service M-Pesa
Figure 6-37 Safaricom's Revenue (In Sh Billion), H1 2012
Figure 6-38 Safaricom's Revenue Break up (In %), H1 2012
Figure 6-39 Financial Services Outlets in Kenya, 2009
6.7.3 Lean Principals for Consistent Growth
220.127.116.11 How to come up with Minimum Viable Products for maximum gains?
18.104.22.168.1 How did T-Mobile drive smooth m-payment adoption?
22.214.171.124 How to attract new customers?
126.96.36.199 Ways to Drive Customer Loyalty via Early Adopters
Figure 6-40 Customer Life Cycle
188.8.131.52 Retention and Brand Building using Disruptive Tactics
6.7.4 M-Payment Types
184.108.40.206 Premium SMS-based Transactional Payments
220.127.116.11 Direct Operator Billing
18.104.22.168 Mobile Web Payments (WAP)
22.214.171.124 NFC (Near Field Communication) Based Payments
6.7.5 Let's Analyse the NFC Mobile Payment Market
Figure 6-41 Worldwide NFC M-Payment Forecast (In US$ Billion), 2012 - 2018
126.96.36.199 NFC Device Ecosystem
Table 6-7 List of Available NFC Devices, April 2013
6.7.6 KYC Opportunity: Unexplored Avenue in Banking
6.8 M-Health: Unveiling the Hidden Potential
6.8.1 M-Health Services Categories
Table 6-8 M-Health Applications
6.8.2 How to drive M-Health adoption?
188.8.131.52 Barriers to M-Health Technology Adoption for Healthcare Providers
184.108.40.206 Barriers to M-Health Technology Adoption for Patients/ End Users
220.127.116.11 Ways to Overcome Challenges and Drive M-Health Adoption
6.8.3 M-Health Avenues
6.8.4 Case Study: Vodafone mHealth
Table 6-9 Vodafone mHealth Solutions
6.8.5 Healthcare Telematics
6.8.6 Current Market Landscape and Future Revenue Potential
Figure 6-42 Worldwide M-Health Revenue (In US$ Billion), 2013 - 2018
Figure 6-43 M-Health Revenue by Region (In %), 2018
Table 6-10 M-Health Revenue by Region (In US$ Billion), 2018
Figure 6-44 M-Health Revenue by Stakeholders (MNOs, Device Vendors, Healthcare Providers, Content Providers/
Application Developers) (In %), 2018
Table 6-11 M-Health Revenue by Stakeholders (MNOs, Device Vendors, Healthcare Providers, Content Providers/
Application Developers) (In US$ Billion), 2018
Figure 6-45 M-Health Revenue by Various Categories (In US$ Billion), 2018
Figure 6-46 M-Health Revenue by Various Categories (In %), 2018
6.9 Monetising the Mobile Multimedia Services
6.9.1 Key Advantages
18.104.22.168 Growth in Data Revenue
Figure 6-47 Worldwide Mobile Multimedia Revenue (In US$ Million), 2012
Figure 6-48 Worldwide Mobile Multimedia Market Y-o-Y Growth (In %), 2011 and 2012
22.214.171.124 Key Differentiator to Churn Control
6.9.2 Case Study: SK Telecom, South Korea
6.9.3 Strategies to Revive Mobile Multimedia Services
126.96.36.199 Which type of segmentation is best suited for multimedia services?
188.8.131.52 What to offer?
184.108.40.206 Business/ Revenue Model to make Mobile Multimedia Services Attractive and Profitable
6.9.4 Which are the most profitable markets for launching multimedia services?
6.9.5 Revenue Opportunities for Vendors
6.10 Evolution of Mobile Devices 2013 - 2018
6.10.1 Device Portfolio for MNOs: Key Considerations from Revenues to User Experience
6.10.2 Device Manufacturers: What should be your future roadmap?
6.10.3 Case Study: Huawei â¦.. How to beat market leaders?
220.127.116.11 What makes Huawei worth mentioning in the smartphone market?
18.104.22.168 The Makeover in 2012
22.214.171.124 The Competitive Edge
126.96.36.199 The Whim to Win
188.8.131.52 The Challenges Ahead
184.108.40.206 The Future Strategies
Table 6-12 Top Five Smartphone Vendors, Shipments (In Million) and Market Share, Q1 2013
Table 6-13 Huawei's Revenue by Business Segment (In CNY Million), 2012
Table 6-14 Huawei's Revenue Break-up by Business Segment (In %), 2012
6.10.4 Growth Opportunities for Smartphones, Tablets and Phablets
Figure 6-49 Worldwide Smartphone Shipment (In Million), 2013 and 2018
Figure 6-50 Smartphone Market Volume by Price Band (In %), Q4 2011 - Q3 2012
Figure 6-51 Major Smartphone Markets by Shipment (In Million), 2013 and 2018
Table 6-15 Major Smartphone Markets by Shipment (In %), 2013 and 2018
Figure 6-52 Worldwide Tablet Shipment (In Million), 2013 - 2018
Figure 6-53 Worldwide Tablet Shipment by Operating Systems (In %), 2013 and 2018
Figure 6-54 Worldwide Phablet Shipment (In Million), 2012, 2013, 2016 and 2018
Chapter 7. Strategic Guidelines for Securing Future Profitability
7.1 Don't take away focus from your âCash Cowsâ
7.2 Don't push too much too soon - Restrain Please!
7.3 Strive for Identity
7.4 Unlearn Your Success Quickly
7.5 Recognise the Unrelated Competition
7.6 Keep Your Trump Card Ready
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