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Global Digital Storage Devices Market

  • May 2014
  • -
  • Global Industry Analysts
  • -
  • 337 pages

This report analyzes the worldwide markets for Digital Storage Devices in Million Units by the following Product Segments: Hard Disk Drive, Solid State Drive, Optical Disc ( Blu-Ray, DVD, & CD), Flash Drive (USB Flash Memory Drive, & Others).The report provides separate comprehensive analytics for the US, Canada, Japan Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2013 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 93 companies including many key and niche players such as -

Imation Corp.
Intel Corporation
Kingmax Technology, Inc.
Kingston Technology Corporation
LenovoEMC

Table Of Contents

Global Digital Storage Devices Market



I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation and Reporting Level I-2
Quantitative Techniques and Analytics I-2
Product Definitions and Scope of Study I-3
Hard Disk Drive (HDD) I-3
Solid State Drives (SSDs) I-3
Optical Media Storage Devices I-3
CDs I-4
Digital Video/Versatile Disc (DVD) I-4
Blu-Ray Disks I-4
Flash Drive I-4
USB Flash Drives I-4
Memory Cards I-4


II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
Digital Data Explosion Throws the Focus on Storage II-1
Why Data Storage is an Indispensable IT Need? II-2
Key Market Trends, Drivers and Issues II-3
Data Explosion Triggers Upgrades and Generates Replacement
Demand Opportunities in the Market II-3
Product Innovation: Critical to Success in the Marketplace II-3
1st Generation Digital Storage Devices in Terminal Decline II-3
Developing Countries: The Focal Point for Future Growth II-4
Archiving Needs Mandated by IT and Government Data Storage
Regulations Spur Storage Needs II-5
Entertainment and Healthcare Industries: The Two Lucrative End-
Use Sectors II-5
Hard Disk Drives: Still the Dominant Storage Technology II-6
Table 1: World HDD Market (2013): Percentage Share Breakdown
of Revenues by Segment (includes corresponding Graph/Chart) II-8

Table 2: Global Shipments of Desktop PCs for the Years 2012,
2013, 2014E and 2017P (in Million Units) (includes
corresponding Graph/Chart) II-8
Key Market Share Finding II-9
Table 3: World 3.5” Desktop HDDs Market (2013): Percentage
Share Breakdown of Volume Sales by Leading Vendor (includes
corresponding Graph/Chart) II-9
Enterprise: The Largest Application Area for HDDs II-9
Key Market Share Finding II-10
Table 4: World Enterprise-Class HDDs Market (2013):
Percentage Share Breakdown of Volume Sales by Leading
Vendor (includes corresponding Graph/Chart) II-10
Proliferation of Cloud Storage Services Drives Demand for
Capacity-Optimized HDDs II-10
Mega Datacenter Sprawl Drives Demand for HDDs in Storage
Servers II-11
Growing Popularity of NAS Technologies Spurs Demand for NAS
HDDs II-12
Opportunity Indicator II-13
Table 5: Global Market for Network-Attached Storage (NAS)
Devices (2013 and 2017F): Breakdown of Sales Figures in US$
Million by Geographic Region (includes corresponding
Graph/Chart) II-13
The Rise of Mobile Computing Fuels Demand for Mobile HDDs II-13
Opportunity Indicator II-14
Table 6: World Market for Mobile Computing Devices (2014):
Breakdown of Sales (In 000 Units) for Smartphones, Tablet
PCs, Notebook PCs and Ultra-Slim PCs (includes
corresponding Graph/Chart) II-14
Key Market Share Finding II-15
Table 7: World PC-Mobile HDDs Market (2013): Percentage
Share Breakdown of Volume Sales by Leading Vendor
(includes corresponding Graph/Chart) II-15
Spiraling Sales of Android Tablet Phones Spurs Demand for
Ultra Mobile HDDs II-15
Opportunity Indicator II-16
Table 8: World Market for Android Based Media Tablets
(2014): Breakdown of Unit Sales (In 000 Units) by
Geographic Region (includes corresponding Graph/Chart) II-16
Blu-Ray Discs Rise in Popularity At the Expense of DVDs II-16
Cost Savings: A Sharp Edged Benefit Driving the Uptake of
Blu-ray II-17
Blu-Ray Storage in IT Environment: Still a Niche II-18
Solid-State Storage Media: The Next Generation of Storage II-19
SSDs: Will They Replace HDDs? II-20
Flash-based SSDs - The Most Popular Type of SSDs II-21
Key Statistical Findings II-21
Table 9: World Solid State Drive (SSD) Market (2013):
Percentage Share Breakdown of Sales by Type (includes
corresponding Graph/Chart) II-21

Table 10: World Solid State Drive (SSD) Market (2013):
Percentage Share Breakdown of Sales by Leading Vendor
(includes corresponding Graph/Chart) II-22

Table 11: World PC Solid State Drive (SSD) Market (2013):
Percentage Share Breakdown of Sales by Leading Vendor
(includes corresponding Graph/Chart) II-22

Table 12: World Enterprise Grade Solid State Drive (SSD)
Market (2013): Percentage Share Breakdown of Sales by
Leading Vendor (includes corresponding Graph/Chart) II-22
USB Flash Drives Usher in the Era of Smart Storage II-23
Performance Benefits to Boost USB 3.0 Penetration II-23
Standardization of micro-USB Flash Drives on Smartphones and
Tablets Drives Market Growth II-24
Demand for Secure USB Flash Drives to Surge II-25
Increasing Sales of USB 3.0 Enabled Devices: A Strong Growth
Driver II-25
Table 13: World Market for USB 3.0 Enabled Devices (2013 and
2018): Breakdown of Unit Sales (In Million Units) by
Geographic Region (includes corresponding Graph/Chart) II-26
Continuous Memory Capacity Enhancements Spurs Growth II-27
Key Statistical Findings II-27
Table 14: World Market for USB Flash Drives by Technology
(2015F): Percentage Breakdown of Unit Sales for USB2.0,
USB3.0 and Others (includes corresponding Graph/Chart) II-27

Table 15: World Market for USB Flash Drives: Percentage
Share Breakdown of Unit Sales by Memory Capacity (includes
corresponding Graph/Chart) II-28
Robust Sales of Mobile Phones and Increased Mobile Data Usage
Drives Demand for Flash and SD Memory Cards II-28
Table 16: World Flash Memory Card Market (2013): Percentage
Share Breakdown of Revenues by Leading Vendor (includes
corresponding Graph/Chart) II-29
Phasing out of SD Card Support in Smartphones: A Threat in
the Making II-29
Market Outlook II-30

2. PRODUCT OVERVIEW II-31
Digital Storage Devices: A Definition II-31
Types of Digital Storage Devices II-31
Optical Media Storage Devices II-31
CDs II-31
Digital Video/Versatile Disc (DVD) II-31
DVD Formats II-31
DVD-ROM II-31
DVD-RAM II-32
DVD-RW and DVD+RW II-32
DVD-R II-32
DVD+R9 II-32
DVD-RW DL II-32
Blu-Ray Disks II-32
Types of Blu-Ray Discs II-32
Blu-Ray Format II-33
Blu-ray Recordable (BD-R) II-33
Blu-ray ReWritable (BD-RE) II-33
Blu-ray ROM II-33
Major End-Use Markets II-33
Consumer Electronics II-33
Hd Television Recording II-34
HD Video Distribution II-34
HD Camcorder Archiving II-34
PC and PC Peripheral II-34
Mass Data Storage II-35
Digital Asset Management and Professional Storage II-35
A Comparison of Blu-ray and DVD Features II-35
Hard Disk Drive (HDD) II-36
Solid State Drives (SSDs) II-36
USB Flash Drives II-37
Features and Benefits II-38
Convenience and Efficiency II-38
Safety of Data II-38
Dense Storage II-38
Software Portability II-38
Easy Interface II-38
Lesser Power Consumption II-38
Ready-to-Use II-38
Disadvantages II-38
Issues with Data Fragmentation II-39
Quality Control Issues II-39
Others II-39
Memory Cards II-39
Challenges II-40
Storage Issues II-40
Short Life of Digital Storage Media II-40
Media Obsolescence - A Major Challenge II-40

3. RECENT INDUSTRY ACTIVITY II-41
Seagate Acquires Xyratex II-41
OPTS Signs Agreement to Acquire Toshiba Samsung Storage
Technology Korea Corporation II-41
Micron Introduces New M550 SSD II-41
SanDisk Launches New 128GB microSDXC Memory Card II-41
Toshiba Launches New 5TB Hard Disk Drives II-41
KINGMAX Launches New OTG USB Flash Drive II-41
Kingston Unveils New USB 3.0 Flash Drive II-41
LaCie Launches New Thunderbolt 2 Rackmount Storage Solution II-42
LaCie introduces Little Big Disk Thunderbolt Portable Storage II-42
Lexar Introduces High Capacity Professional CompactFlash Line II-42
Lexar Increases Capacity to its USB 3.0 Flash Drives II-42
Lexar Introduces Samples of its New Memory Cards II-42
SanDisk Announces Four New Additions to CloudSpeed Serial ATA
Series II-42
SanDisk Introduces Extreme PRO® SDHC™/SDXC™ Memory Card II-42
SanDisk Introduces New High-Performance USB 3.0 Flash Drive II-43
SanDisk Unveils Ultra-Low Latency Solid State Drive II-43
SanDisk Unveils 64GB Wireless Flash Drive II-43
Seagate Ships 6TB Hard Disk Drive II-43
Transcend Introduces DDR3 RDIMM Modules II-43
Transcend to Unveil Apple®-compatible SSD and Memory Solutions II-43
Transcend Introduces SDXC/SDHC UHS-I Memory Card II-43
Transcend Introduces New SSDs II-44
Lenovo Forms Joint Venture with EMC II-44
SanDisk Acquires Smart Storage Systems II-44
Western Digital Acquires Virident II-44
Fusion-io Takes Over NexGen Storage II-44
Techware Takes Over Discburn, Flash Universe and Creative USB II-44
Plextor Partners with NCIX II-44
Toshiba Unveils New Range of Solid State Hybrid Drives (SSHDs) II-45
Plextor to Launch New Solid-State Storage Solutions II-45
V7 Launches New Range of Memory Cards and Flash Drives II-45
HGST Introduces 1.5 TB 2.5” Laptop Hard Drive II-45
Seagate Unveils Two New Enterprise HDDs II-45
KINGMAX Introduces New USB Flash Drive II-45
KINGMAX Unveils New SME Xvalue SSD II-45
KINGMAX Introduces New COB USB Flash Drive II-45
KINGMAX Launches PI-03 Flash Drive II-45
Kingston Unveils DataTraveler USB Drive II-46
Kingston Launches Kingston® KC300 SSD II-46
Kingston Introduces Secure USB Flash Drive II-46
Kingston Launches New KC300 Solid-State Drive II-46
Kingston Unveils DataTraveler USB Drive II-46
LaCie Unveils New Version of USB 3.0 Thunderbolt Series II-46
LaCie and Porsche Design Launch New USB 3.0 Key II-46
LaCie Introduces New Hard Drive II-47
LaCie Introduces 20TB Thunderbolt RAID II-47
Lexar Launches New Secure USB 3.0 Flash Drive II-47
Lexar Unveils microSDXC 600x UHS-I Memory Card II-47
Introduces Three New USB 3.0 Flash Drives II-47
PNY Launches Flash Memory Expansion Module II-47
SanDisk Introduces New X210 SSD II-47
SanDisk Launches New Wireless Flash Memory Storage Devices Range II-47
Seagate Launches New Seagate® Video 3.5 HDD II-48
Seagate Introduces New Range of SSDs II-48
Toshiba Introduces New NAND Flash Memory Modules II-48
Transcend Unveils New USB Flash Drives II-48
Transcend Unveils New High Capacity USB Flash Drives II-48
Transcend Introduces New Industrial Solid State Drives II-48
Transcend Introduces New SDXC UHS-I Memory Cards II-48
Transcend Unveils New SATA III 6Gb/s SSD II-49
Transcend Introduces New SSD740 Solid State Drive II-49
Transcend Introduces 64GB microSDXC UHS-I Memory Card II-49
Seagate Acquires Majority Stake in LaCie II-49
Plextor Launches New M5 Pro Xtreme SSD II-49
Mitsubishi Kagaku Media Launches New Blu-ray Disc II-49

4. FOCUS ON SELECT PLAYERS II-50
Imation Corp. (USA) II-50
Intel Corporation (US) II-50
Kingmax Technology, Inc. (Taiwan) II-51
Kingston Technology Corporation (USA) II-51
LenovoEMC (USA) II-52
Micron Technology, Inc. (US) II-52
Lexar Media, Inc. (USA) II-52
PNY Technologies, Inc. (USA) II-53
RITEK Corporation (Taiwan) II-53
Samsung Electronics (South Korea) II-53
SanDisk Corp. (USA) II-54
Seagate Technology plc (Ireland) II-55
LaCie S.A.S (France) II-55
Sony Corporation (Japan) II-56
Toshiba Corporation (Japan) II-56
Transcend Information, Inc. (Taiwan) II-57
Verbatim Americas, LLC (USA) II-57
Western Digital Technologies Inc., (USA) II-58

5. GLOBAL MARKET PERSPECTIVE II-59
Table 17: World Recent Past, Current and Future Analysis for
Digital Storage Devices by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (Excluding Japan), Latin America
and Rest of World Markets Independently Analyzed with Annual
Sales Figures in Million Units for Years 2013 through 2020
(includes corresponding Graph/Chart) II-59

Table 18: World Historic Review for Digital Storage Devices by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(Excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in Million
Units for Years 2006 through 2012 (includes corresponding
Graph/Chart) II-60

Table 19: World 15-Year Perspective for Digital Storage
Devices by Geographic Region - Percentage Share Breakdown of
Unit Sales for US, Canada, Japan, Europe, Asia-Pacific
(Excluding Japan), Latin America and Rest of World Markets for
Years 2006, 2014 and 2020 (includes corresponding Graph/Chart) II-61
Analysis by Segment II-62
Table 20: World Recent Past, Current and Future Analysis for
Hard Disk Drives by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (Excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in Million Units for Years 2013 through 2020 (includes
corresponding Graph/Chart) II-62

Table 21: World Historic Review for Hard Disk Drives by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(Excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in Million
Units for Years 2006 through 2012 (includes corresponding
Graph/Chart) II-63

Table 22: World 15-Year Perspective for Hard Disk Drives by
Geographic Region - Percentage Share Breakdown of Unit Sales
for US, Canada, Japan, Europe, Asia-Pacific (Excluding Japan),
Latin America and Rest of World Markets for Years 2006, 2014 and
2020 (includes corresponding Graph/Chart) II-64

Table 23: World Recent Past, Current and Future Analysis for
Solid State Drives by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (Excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in Million Units for Years 2013 through 2020 (includes
corresponding Graph/Chart) II-65

Table 24: World 15-Year Perspective for Solid State Drives by
Geographic Region - Percentage Share Breakdown of Unit Sales
for US, Canada, Japan, Europe, Asia-Pacific (Excluding Japan),
Latin America and Rest of World Markets for Years 2006, 2014 and
2020 (includes corresponding Graph/Chart) II-66

Table 25: World Recent Past, Current and Future Analysis for
Optical Discs by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (Excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in Million Units for Years 2013 through 2020 (includes
corresponding Graph/Chart) II-67

Table 26: World Historic Review for Optical Discs by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(Excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in Million
Units for Years 2006 through 2012 (includes corresponding
Graph/Chart) II-68

Table 27: World 15-Year Perspective for Optical Discs by
Geographic Region - Percentage Share Breakdown of Unit Sales
for US, Canada, Japan, Europe, Asia-Pacific (Excluding Japan),
Latin America and Rest of World Markets for Years 2006, 2014 and
2020 (includes corresponding Graph/Chart) II-69

Table 28: World Recent Past, Current and Future Analysis for
Optical Discs by Segment - Blu-Ray, DVD and CD Markets
Independently Analyzed with Annual Sales Figures in Million
Units for Years 2013 through 2020 (includes corresponding
Graph/Chart) II-70

Table 29: World Historic Review for Optical Discs by Segment -
Blu-Ray, DVD and CD Markets Independently Analyzed with Annual
Sales Figures in Million Units for Years 2006 through 2012
(includes corresponding Graph/Chart) II-71

Table 30: World 15-Year Perspective for Optical Discs by
Segment - Percentage Share Breakdown of Unit Sales for
Blu-Ray, DVD and CD Markets for Years 2006, 2014 and 2020
(includes corresponding Graph/Chart) II-72

Table 31: World Recent Past, Current and Future Analysis for
Blu-Ray Discs by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (Excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in Million Units for Years 2013 through 2020 (includes
corresponding Graph/Chart) II-73

Table 32: World Historic Review for Blu-Ray Discs by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(Excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in Million
Units for Years 2006 through 2012 (includes corresponding
Graph/Chart) II-74

Table 33: World 15-Year Perspective for Blu-Ray Discs by
Geographic Region - Percentage Share Breakdown of Unit Sales
for US, Canada, Japan, Europe, Asia-Pacific (Excluding Japan),
Latin America and Rest of World Markets for Years 2006, 2014 and
2020 (includes corresponding Graph/Chart) II-75

Table 34: World Recent Past, Current and Future Analysis for
DVDs by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (Excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in Million Units for Years 2013 through 2020 (includes
corresponding Graph/Chart) II-76

Table 35: World Historic Review for DVDs by Geographic Region-
US, Canada, Japan, Europe, Asia-Pacific (Excluding Japan),
Latin America and Rest of World Markets Independently Analyzed
with Annual Sales Figures in Million Units for Years 2006
through 2012 (includes corresponding Graph/Chart) II-77

Table 36: World 15-Year Perspective for DVDs by Geographic
Region - Percentage Share Breakdown of Unit Sales for US,
Canada, Japan, Europe, Asia-Pacific (Excluding Japan), Latin
America and Rest of World Markets for Years 2006, 2014 and 2020
(includes corresponding Graph/Chart) II-78

Table 37: World Recent Past, Current and Future Analysis for
CDs by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (Excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in Million Units for Years 2013 through 2020 (includes
corresponding Graph/Chart) II-79

Table 38: World Historic Review for CDs by Geographic Region -
US, Canada, Japan, Europe, Asia-Pacific (Excluding Japan),
Latin America and Rest of World Markets Independently Analyzed
with Annual Sales Figures in Million Units for Years 2006
through 2012 (includes corresponding Graph/Chart) II-80

Table 39: World 15-Year Perspective for CDs by Geographic
Region - Percentage Share Breakdown of Unit Sales for US,
Canada, Japan, Europe, Asia-Pacific (Excluding Japan), Latin
America and Rest of World Markets for Years 2006, 2014 and 2020
(includes corresponding Graph/Chart) II-81

Table 40: World Recent Past, Current and Future Analysis for
Flash Drives by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (Excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in Million Units for Years 2013 through 2020 (includes
corresponding Graph/Chart) II-82

Table 41: World Historic Review for Flash Drives by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (Excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in Million Units for Years
2006 through 2012 (includes corresponding Graph/Chart) II-83

Table 42: World 15-Year Perspective for Flash Drives by
Geographic Region - Percentage Share Breakdown of Unit Sales
for US, Canada, Japan, Europe, Asia-Pacific (Excluding Japan),
Latin America and Rest of World Markets for Years 2006, 2014 and
2020 (includes corresponding Graph/Chart) II-84

Table 43: World Recent Past, Current and Future Analysis for
Flash Drives by Segment - USB Flash Memory Drive and Others
Markets Independently Analyzed with Annual Sales Figures in
Million Units for Years 2013 through 2020 (includes
corresponding Graph/Chart) II-85

Table 44: World Historic Review for Flash Drives by Segment -
USB Flash Memory Drive and Others Markets Independently
Analyzed with Annual Sales Figures in Million Units for Years
2006 through 2012 (includes corresponding Graph/Chart) II-86

Table 45: World 15-Year Perspective for Flash Drives by
Segment - Percentage Share Breakdown of Unit Sales for USB
Flash Memory Drive and Others Markets for Years 2006, 2014 and
2020 (includes corresponding Graph/Chart) II-87

Table 46: World Recent Past, Current and Future Analysis for
USB Flash Drives by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (Excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in Million Units for Years 2013 through 2020 (includes
corresponding Graph/Chart) II-88

Table 47: World Historic Review for USB Flash Drives by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(Excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in Million
Units for Years 2006 through 2012 (includes corresponding
Graph/Chart) II-89

Table 48: World 15-Year Perspective for USB Flash Drives by
Geographic Region - Percentage Share Breakdown of Unit Sales
for US, Canada, Japan, Europe, Asia-Pacific (Excluding Japan),
Latin America and Rest of World Markets for Years 2006, 2014 and
2020 (includes corresponding Graph/Chart) II-90

Table 49: World Recent Past, Current and Future Analysis for
Others by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (Excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in Million Units for Years 2013 through 2020 (includes
corresponding Graph/Chart) II-91

Table 50: World Historic Review for Others by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (Excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in Million Units for Years
2006 through 2012 (includes corresponding Graph/Chart) II-92

Table 51: World 15-Year Perspective for Others by Geographic
Region - Percentage Share Breakdown of Unit Sales for US,
Canada, Japan, Europe, Asia-Pacific (Excluding Japan), Latin
America and Rest of World Markets for Years 2006, 2014 and 2020
(includes corresponding Graph/Chart) II-93


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Current and Future Analysis III-1
Flash Drives Continue to Gain Popularity III-1
Table 52: US Market for USB Flash Drives (2013): Percentage
Share Breakdown of Volume Sales by End-Use Segment
(includes corresponding Graph/Chart) III-1
Increasing Electronics per Household Offers Scope for Growth III-2
Strategic Corporate Developments III-3
Key Players III-7
B.Market Analytics III-13
Table 53: US Recent Past, Current and Future Analysis for
Digital Storage Devices by Segment - Hard Disk Drive, Solid
State Drive, Optical Disc (Blu-Ray, DVD and CD), and Flash
Drive (USB Flash Memory Drive and Others) Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-13

Table 54: US Historic Review for Digital Storage Devices by
Segment - Hard Disk Drive, Optical Disc (Blu-Ray, DVD and
CD), and Flash Drive (USB Flash Memory Drive and Others)
Markets Independently Analyzed with Annual Sales Figures in
Thousand Units for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-14

Table 55: US 15-Year Perspective for Digital Storage Devices
by Segment - Percentage Share Breakdown of Unit Sales for
Hard Disk Drive, Solid State Drive, Optical Disc (Blu-Ray,
DVD and CD), and Flash Drive (USB Flash Memory Drive and
Others) Markets for Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) III-15

2. CANADA III-16
A.Market Analysis III-16
Current and Future Analysis III-16
Strategic Corporate Development III-16
B.Market Analytics III-17
Table 56: Canadian Recent Past, Current and Future Analysis
for Digital Storage Devices by Segment - Hard Disk Drive,
Solid State Drive, Optical Disc (Blu-Ray, DVD and CD), and
Flash Drive (USB Flash Memory Drive and Others) Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-17

Table 57: Canadian Historic Review for Digital Storage
Devices by Segment - Hard Disk Drive, Optical Disc (Blu-Ray,
DVD and CD), and Flash Drive (USB Flash Memory Drive and
Others) Markets Independently Analyzed with Annual Sales
Figures in Thousand Units for Years 2006 through 2012
(includes corresponding Graph/Chart) III-18

Table 58: Canadian 15-Year Perspective for Digital Storage
Devices by Segment - Percentage Share Breakdown of Unit
Sales for Hard Disk Drive, Solid State Drive, Optical Disc
(Blu-Ray, DVD and CD), and Flash Drive (USB Flash Memory
Drive and Others) Markets for Years 2006, 2014 and 2020
(includes corresponding Graph/Chart) III-19

3. JAPAN III-20
A.Market Analysis III-20
Current and Future Analysis III-20
Innovation is the Key to Success in USB Flash Drives Market
in Japan III-20
Strategic Corporate Developments III-20
Key Players III-21
B.Market Analytics III-22
Table 59: Japanese Recent Past, Current and Future Analysis
for Digital Storage Devices by Segment - Hard Disk Drive,
Solid State Drive, Optical Disc (Blu-Ray, DVD and CD), and
Flash Drive (USB Flash Memory Drive and Others) Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-22

Table 60: Japanese Historic Review for Digital Storage
Devices by Segment - Hard Disk Drive, Optical Disc (Blu-Ray,
DVD and CD), and Flash Drive (USB Flash Memory Drive and
Others) Markets Independently Analyzed with Annual Sales
Figures in Thousand Units for Years 2006 through 2012
(includes corresponding Graph/Chart) III-23

Table 61: Japanese 15-Year Perspective for Digital Storage
Devices by Segment - Percentage Share Breakdown of Unit
Sales for Hard Disk Drive, Solid State Drive, Optical Disc
(Blu-Ray, DVD and CD), and Flash Drive (USB Flash Memory
Drive and Others) Markets for Years 2006, 2014 and 2020
(includes corresponding Graph/Chart) III-24

4. EUROPE III-25
A.Market Analysis III-25
Current and Future Analysis III-25
HDD Sales Decline in Europe III-25
B.Market Analytics III-26
Table 62: Europe Recent Past, Current and Future Analysis for
Digital Storage Devices by Geographic Region - France,
Germany, Italy, UK, Spain, Russia and Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-26

Table 63: Europe Historic Review for Digital Storage Devices
by Geographic Region - France, Germany, Italy, UK, Spain,
Russia and Rest of Europe Markets Independently Analyzed
with Annual Sales Figures in Thousand Units for Years 2006
through 2012 (includes corresponding Graph/Chart) III-27

Table 64: Europe 15-Year Perspective for Digital Storage
Devices by Geographic Region - Percentage Share Breakdown of
Unit Sales for France, Germany, Italy, UK, Spain, Russia and
Rest of Europe Markets for Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) III-28

Table 65: Europe Recent Past, Current and Future Analysis for
Digital Storage Devices by Segment - Hard Disk Drive, Solid
State Drive, Optical Disc (Blu-Ray, DVD and CD), and Flash
Drive (USB Flash Memory Drive and Others) Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-29

Table 66: Europe Historic Review for Digital Storage Devices
by Segment - Hard Disk Drive, Optical Disc (Blu-Ray, DVD and
CD), and Flash Drive (USB Flash Memory Drive and Others)
Markets Independently Analyzed with Annual Sales Figures in
Thousand Units for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-30

Table 67: Europe 15-Year Perspective for Digital Storage
Devices by Segment - Percentage Share Breakdown of Unit
Sales for Hard Disk Drive, Solid State Drive, Optical Disc
(Blu-Ray, DVD and CD), and Flash Drive (USB Flash Memory
Drive and Others) Markets for Years 2006, 2014 and 2020
(includes corresponding Graph/Chart) III-31

4a. FRANCE III-32
A.Market Analysis III-32
Current and Future Analysis III-32
Strategic Corporate Development III-32
B.Market Analytics III-33
Table 68: French Recent Past, Current and Future Analysis for
Digital Storage Devices by Segment - Hard Disk Drive, Solid
State Drive, Optical Disc (Blu-Ray, DVD and CD), and Flash
Drive (USB Flash Memory Drive and Others) Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-33

Table 69: French Historic Review for Digital Storage Devices
by Segment - Hard Disk Drive, Optical Disc (Blu-Ray, DVD and
CD), and Flash Drive (USB Flash Memory Drive and Others)
Markets Independently Analyzed with Annual Sales Figures in
Thousand Units for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-34

Table 70: French 15-Year Perspective for Digital Storage
Devices by Segment - Percentage Share Breakdown of Unit
Sales for Hard Disk Drive, Solid State Drive, Optical Disc
(Blu-Ray, DVD and CD), and Flash Drive (USB Flash Memory
Drive and Others) Markets for Years 2006, 2014 and 2020
(includes corresponding Graph/Chart) III-35

4b. GERMANY III-36
A.Market Analysis III-36
Current and Future Analysis III-36
B.Market Analytics III-36
Table 71: German Recent Past, Current and Future Analysis for
Digital Storage Devices by Segment - Hard Disk Drive, Solid
State Drive, Optical Disc (Blu-Ray, DVD and CD), and Flash
Drive (USB Flash Memory Drive and Others) Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-36

Table 72: German Historic Review for Digital Storage Devices
by Segment - Hard Disk Drive, Optical Disc (Blu-Ray, DVD and
CD), and Flash Drive (USB Flash Memory Drive and Others)
Markets Independently Analyzed with Annual Sales Figures in
Thousand Units for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-37

Table 73: German 15-Year Perspective for Digital Storage
Devices by Segment - Percentage Share Breakdown of Unit
Sales for Hard Disk Drive, Solid State Drive, Optical Disc
(Blu-Ray, DVD and CD), and Flash Drive (USB Flash Memory
Drive and Others) Markets for Years 2006, 2014 and 2020
(includes corresponding Graph/Chart) III-38

4c. ITALY III-39
A.Market Analysis III-39
Current and Future Analysis III-39
B.Market Analytics III-39
Table 74: Italian Recent Past, Current and Future Analysis for
Digital Storage Devices by Segment - Hard Disk Drive, Solid
State Drive, Optical Disc (Blu-Ray, DVD and CD), and Flash
Drive (USB Flash Memory Drive and Others) Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-39

Table 75: Italian Historic Review for Digital Storage
Devices by Segment - Hard Disk Drive, Optical Disc (Blu-Ray,
DVD and CD), and Flash Drive (USB Flash Memory Drive and
Others) Markets Independently Analyzed with Annual Sales
Figures in Thousand Units for Years 2006 through 2012
(includes corresponding Graph/Chart) III-40

Table 76: Italian 15-Year Perspective for Digital Storage
Devices by Segment - Percentage Share Breakdown of Unit
Sales for Hard Disk Drive, Solid State Drive, Optical Disc
(Blu-Ray, DVD and CD), and Flash Drive (USB Flash Memory
Drive and Others) Markets for Years 2006, 2014 and 2020
(includes corresponding Graph/Chart) III-41

4d. THE UNITED KINGDOM III-42
A.Market Analysis III-42
Current and Future Analysis III-42
B.Market Analytics III-42
Table 77: UK Recent Past, Current and Future Analysis for
Digital Storage Devices by Segment - Hard Disk Drive, Solid
State Drive, Optical Disc (Blu-Ray, DVD and CD), and Flash
Drive (USB Flash Memory Drive and Others) Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-42

Table 78: UK Historic Review for Digital Storage Devices by
Segment - Hard Disk Drive, Optical Disc (Blu-Ray, DVD and
CD), and Flash Drive (USB Flash Memory Drive and Others)
Markets Independently Analyzed with Annual Sales Figures in
Thousand Units for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-43

Table 79: UK 15-Year Perspective for Digital Storage Devices
by Segment - Percentage Share Breakdown of Unit Sales for
Hard Disk Drive, Solid State Drive, Optical Disc (Blu-Ray,
DVD and CD), and Flash Drive (USB Flash Memory Drive and
Others) Markets for Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) III-44

4e. SPAIN III-45
A.Market Analysis III-45
Current and Future Analysis III-45
B.Market Analytics III-45
Table 80: Spanish Recent Past, Current and Future Analysis for
Digital Storage Devices by Segment - Hard Disk Drive, Solid
State Drive, Optical Disc (Blu-Ray, DVD and CD), and Flash
Drive (USB Flash Memory Drive and Others) Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-45

Table 81: Spanish Historic Review for Digital Storage
Devices by Segment - Hard Disk Drive, Optical Disc (Blu-Ray,
DVD and CD), and Flash Drive (USB Flash Memory Drive and
Others) Markets Independently Analyzed with Annual Sales
Figures in Thousand Units for Years 2006 through 2012
(includes corresponding Graph/Chart) III-46

Table 82: Spanish 15-Year Perspective for Digital Storage
Devices by Segment - Percentage Share Breakdown of Unit
Sales for Hard Disk Drive, Solid State Drive, Optical Disc
(Blu-Ray, DVD and CD), and Flash Drive (USB Flash Memory
Drive and Others) Markets for Years 2006, 2014 and 2020
(includes corresponding Graph/Chart) III-47

4f. RUSSIA III-48
A.Market Analysis III-48
Current and Future Analysis III-48
B.Market Analytics III-48
Table 83: Russian Recent Past, Current and Future Analysis for
Digital Storage Devices by Segment - Hard Disk Drive, Solid
State Drive, Optical Disc (Blu-Ray, DVD and CD), and Flash
Drive (USB Flash Memory Drive and Others) Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-48

Table 84: Russian Historic Review for Digital Storage
Devices by Segment - Hard Disk Drive, Optical Disc (Blu-Ray,
DVD and CD), and Flash Drive (USB Flash Memory Drive and
Others) Markets Independently Analyzed with Annual Sales
Figures in Thousand Units for Years 2006 through 2012
(includes corresponding Graph/Chart) III-49

Table 85: Russian 15-Year Perspective for Digital Storage
Devices by Segment - Percentage Share Breakdown of Unit
Sales for Hard Disk Drive, Solid State Drive, Optical Disc
(Blu-Ray, DVD and CD), and Flash Drive (USB Flash Memory
Drive and Others) Markets for Years 2006, 2014 and 2020
(includes corresponding Graph/Chart) III-50

4g. REST OF EUROPE III-51
A.Market Analysis III-51
Current and Future Analysis III-51
Strategic Corporate Developments III-51
Key Players III-52
B.Market Analytics III-54
Table 86: Rest of Europe Recent Past, Current and Future
Analysis for Digital Storage Devices by Segment - Hard Disk
Drive, Solid State Drive, Optical Disc (Blu-Ray, DVD and
CD), and Flash Drive (USB Flash Memory Drive and Others)
Markets Independently Analyzed with Annual Sales Figures in
Thousand Units for Years 2013 through 2020 (includes
corresponding Graph/Chart) III-54

Table 87: Rest of Europe Historic Review for Digital Storage
Devices by Segment - Hard Disk Drive, Optical Disc (Blu-Ray,
DVD and CD), and Flash Drive (USB Flash Memory Drive and
Others) Markets Independently Analyzed with Annual Sales
Figures in Thousand Units for Years 2006 through 2012
(includes corresponding Graph/Chart) III-55

Table 88: Rest of Europe 15-Year Perspective for Digital
Storage Devices by Segment - Percentage Share Breakdown of
Unit Sales for Hard Disk Drive, Solid State Drive, Optical
Disc (Blu-Ray, DVD and CD), and Flash Drive (USB Flash
Memory Drive and Others) Markets for Years 2006, 2014 and 2020
(includes corresponding Graph/Chart) III-56

5. ASIA-PACIFIC III-57
A.Market Analysis III-57
Current and Future Analysis III-57
Asian Countries Drive Future Growth in HDD and Flash Drives
Markets III-57
Strategic Corporate Developments III-58
Key Players III-60
B.Market Analytics III-62
Table 89: Asia-Pacific Recent Past, Current and Future
Analysis for Digital Storage Devices by Geographic Region -
China, India and Rest of Asia-Pacific Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2013 through 2020 (includes corresponding Graph/Chart) III-62

Table 90: Asia-Pacific Historic Review for Digital Storage
Devices by Geographic Region - China, India and Rest of
Asia-Pacific Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2006 through 2012
(includes corresponding Graph/Chart) III-63

Table 91: Asia-Pacific 15-Year Perspective for Digital
Storage Devices by Geographic Region - Percentage Share
Breakdown of Unit Sales for China, India and Rest of
Asia-Pacific Markets for Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) III-64

Table 92: Asia-Pacific Recent Past, Current and Future
Analysis for Digital Storage Devices by Segment - Hard Disk
Drive, Solid State Drive, Optical Disc (Blu-Ray, DVD and
CD), and Flash Drive (USB Flash Memory Drive and Others)
Markets Independently Analyzed with Annual Sales Figures in
Thousand Units for Years 2013 through 2020 (includes
corresponding Graph/Chart) III-65

Table 93: Asia-Pacific Historic Review for Digital Storage
Devices by Segment - Hard Disk Drive, Optical Disc (Blu-Ray,
DVD and CD), and Flash Drive (USB Flash Memory Drive and
Others) Markets Independently Analyzed with Annual Sales
Figures in Thousand Units for Years 2006 through 2012
(includes corresponding Graph/Chart) III-66

Table 94: Asia-Pacific 15-Year Perspective for Digital
Storage Devices by Segment - Percentage Share Breakdown of
Unit Sales for Hard Disk Drive, Solid State Drive, Optical
Disc (Blu-Ray, DVD and CD), and Flash Drive (USB Flash
Memory Drive and Others) Markets for Years 2006, 2014 and 2020
(includes corresponding Graph/Chart) III-67

5a. CHINA III-68
A.Market Analysis III-68
Current and Future Analysis III-68
China: The Largest Manufacturer of USB Flash Drives Worldwide III-68
B.Market Analytics III-69
Table 95: Chinese Recent Past, Current and Future Analysis for
Digital Storage Devices by Segment - Hard Disk Drive, Solid
State Drive, Optical Disc (Blu-Ray, DVD and CD), and Flash
Drive (USB Flash Memory Drive and Others) Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-69

Table 96: Chinese Historic Review for Digital Storage
Devices by Segment - Hard Disk Drive, Optical Disc (Blu-Ray,
DVD and CD), and Flash Drive (USB Flash Memory Drive and
Others) Markets Independently Analyzed with Annual Sales
Figures in Thousand Units for Years 2006 through 2012
(includes corresponding Graph/Chart) III-70

Table 97: Chinese 15-Year Perspective for Digital Storage
Devices by Segment - Percentage Share Breakdown of Unit
Sales for Hard Disk Drive, Solid State Drive, Optical Disc
(Blu-Ray, DVD and CD), and Flash Drive (USB Flash Memory
Drive and Others) Markets for Years 2006, 2014 and 2020
(includes corresponding Graph/Chart) III-71

5b. INDIA III-72
A.Market Analysis III-72
Current and Future Analysis III-72
India: An Emerging Market Offering Significant Growth
Opportunities III-72
Table 98: Indian Market for Storage Flash Memory (Q4 2013):
Percentage Share Breakdown of Shipments by Product Type
(includes corresponding Graph/Chart) III-73

Table 99: Indian Market for Storage Flash Memory (Q1 2013):
Percentage Share Breakdown of Shipments by Leading Players
(includes corresponding Graph/Chart) III-73
B.Market Analytics III-74
Table 100: Indian Recent Past, Current and Future Analysis for
Digital Storage Devices by Segment - Hard Disk Drive, Solid
State Drive, Optical Disc (Blu-Ray, DVD and CD), and Flash
Drive (USB Flash Memory Drive and Others) Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-74

Table 101: Indian Historic Review for Digital Storage
Devices by Segment - Hard Disk Drive, Optical Disc (Blu-Ray,
DVD and CD), and Flash Drive (USB Flash Memory Drive and
Others) Markets Independently Analyzed with Annual Sales
Figures in Thousand Units for Years 2006 through 2012
(includes corresponding Graph/Chart) III-75

Table 102: Indian 15-Year Perspective for Digital Storage
Devices by Segment - Percentage Share Breakdown of Unit
Sales for Hard Disk Drive, Solid State Drive, Optical Disc
(Blu-Ray, DVD and CD), and Flash Drive (USB Flash Memory
Drive and Others) Markets for Years 2006, 2014 and 2020
(includes corresponding Graph/Chart) III-76

5c. REST OF ASIA-PACIFIC III-77
A.Market Analysis III-77
Current and Future Analysis III-77
B.Market Analytics III-77
Table 103: Rest of Asia-Pacific Recent Past, Current and
Future Analysis for Digital Storage Devices by Segment -
Hard Disk Drive, Solid State Drive, Optical Disc (Blu-Ray,
DVD and CD), and Flash Drive (USB Flash Memory Drive and
Others) Markets Independently Analyzed with Annual Sales
Figures in Thousand Units for Years 2013 through 2020
(includes corresponding Graph/Chart) III-77

Table 104: Rest of Asia-Pacific Historic Review for Digital
Storage Devices by Segment - Hard Disk Drive, Optical Disc
(Blu-Ray, DVD and CD), and Flash Drive (USB Flash Memory
Drive and Others) Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2006 through 2012
(includes corresponding Graph/Chart) III-78

Table 105: Rest of Asia-Pacific 15-Year Perspective for
Digital Storage Devices by Segment - Percentage Share
Breakdown of Unit Sales for Hard Disk Drive, Solid State
Drive, Optical Disc (Blu-Ray, DVD and CD), and Flash Drive
(USB Flash Memory Drive and Others) Markets for Years 2006,
2014 and 2020 (includes corresponding Graph/Chart) III-79

6. LATIN AMERICA III-80
A.Market Analysis III-80
Current and Future Analysis III-80
B.Market Analytics III-80
Table 106: Latin American Recent Past, Current and Future
Analysis for Digital Storage Devices by Segment - Hard Disk
Drive, Solid State Drive, Optical Disc (Blu-Ray, DVD and
CD), and Flash Drive (USB Flash Memory Drive and Others)
Markets Independently Analyzed with Annual Sales Figures in
Thousand Units for Years 2013 through 2020 (includes
corresponding Graph/Chart) III-80

Table 107: Latin American Historic Review for Digital
Storage Devices by Segment - Hard Disk Drive, Optical Disc
(Blu-Ray, DVD and CD), and Flash Drive (USB Flash Memory
Drive and Others) Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2006 through 2012
(includes corresponding Graph/Chart) III-81

Table 108: Latin American 15-Year Perspective for Digital
Storage Devices by Segment - Percentage Share Breakdown of
Unit Sales for Hard Disk Drive, Solid State Drive, Optical
Disc (Blu-Ray, DVD and CD), and Flash Drive (USB Flash
Memory Drive and Others) Markets for Years 2006, 2014 and 2020
(includes corresponding Graph/Chart) III-82

7. REST OF WORLD III-83
A.Market Analysis III-83
Current and Future Analysis III-83
B.Market Analytics III-83
Table 109: Rest of World Recent Past, Current and Future
Analysis for Digital Storage Devices by Segment - Hard Disk
Drive, Solid State Drive, Optical Disc (Blu-Ray, DVD and
CD), and Flash Drive (USB Flash Memory Drive and Others)
Markets Independently Analyzed with Annual Sales Figures in
Thousand Units for Years 2013 through 2020 (includes
corresponding Graph/Chart)

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