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Global M-Commerce Market

  • May 2014
  • -
  • Global Industry Analysts
  • -
  • 264 pages

This report analyzes the worldwide markets for M-Commerce in US$ Million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2012 through 2020. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 76 companies including many key and niche players such as -

Alibaba Group
Amazon.com, Inc.
Apple, Inc.
Branding Brand
Digby

Table Of Contents

Global M-Commerce Market



I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation and Reporting Level I-2
Quantitative Techniques and Analytics I-3
Product Definitions and Scope of Study I-3


II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
Mobile Communications Industry: A Prelude II-1
Key Milestones in Telecom Industry II-2
M-Commerce Brings Mobile Transactional Services into Spotlight II-2
Growth Drivers in a Nutshell II-3
From MSPs to Mobile Users: Mobile Industry Value Chain Bets
Big on M-Commerce II-4
Outlook II-5

2. COMPETITION II-6
Key Participants in the M-Commerce Ecosystem II-6
User Engagement Remains the Focal Point II-6
Competition: Noteworthy Trends II-7
Players Adopt Innovative Strategies to Improve Market Standing II-7
User Experience: A Key Differentiating Factor II-8
Companies Leverage Different Platforms to Succeed in the
Marketplace II-8
Market Participants Focus on Responsive Designs to Attract
Consumers II-9
Digital Catalogs Score High II-9
Dawn of Advertising through Mobile-Location Platforms II-9
Companies Focus on Promoting Business through QR Codes II-9
M-commerce Market Attracts New Entrants II-10
Retailers Benefit from Mobile Devices Proliferation II-10

3. MARKET TRENDS, ISSUES and DRIVERS II-11
Rapid Penetration of Mobile Phones: A Strong Growth Driver II-11
Opportunity Indicators: II-12
Table 1: World Market for Mobile Handsets: Breakdown of
Volume Sales in Million Units for Years 2011, 2013E and 2015P
(includes corresponding Graph/Chart) II-12

Table 2: Worldwide Mobile Penetration Rate (%) by Geographic
Region: January 2014 (includes corresponding Graph/Chart) II-12

Table 3: Worldwide Mobile Penetration (as a Percentage of
Total Population) for Select Countries: January 2014
(includes corresponding Graph/Chart) II-13

Table 4: Global Mobile Phones Market: Percentages Share
Breakdown of Shipments by Feature Phones and Smartphones for
the Years 2010 through 2015P (includes corresponding
Graph/Chart) II-13
Changing Consumer Mobile Usage Habits Encourage Market Growth II-14
Robust Growth of Smartphones Sets the Platform II-14
Table 5: Global Market for Smartphones: Volume Sales in
Million Units for 2011, 2013, 2015 and 2018 (includes
corresponding Graph/Chart) II-16

Table 6: World Smartphone Penetration for Select Countries
(as a Percentage of Mobile Phone Users): 2013 (includes
corresponding Graph/Chart) II-16

Table 7: Worldwide Smartphone Penetration (as a Percentage
of Total Population) for Select Countries: January 2014
(includes corresponding Graph/Chart) II-17
Growing Popularity of Tablet Phones Benefits the Market II-17
Table 8: Global Tablet Phone Market (2016P): Percentage
Share Breakdown of Estimated Installed Base by Operating
System (includes corresponding Graph/Chart) II-18
Expanding Internet User Base Spurs M-Commerce Growth II-18
Table 9: Global Internet Users by Geographic Region (2013):
Percentage Share Breakdown of Number of Internet Users for
Asia-Pacific, Europe, North America, Latin America, Africa,
and Middle East (includes corresponding Graph/Chart) II-19

Table 10: Worldwide Internet Penetration Rates (%) by Region:
January 2014 (includes corresponding Graph/Chart) II-19

Table 11: Top Ten Internet Countries: Ranked by Number of
Internet Users (in Millions): January 2014 (includes
corresponding Graph/Chart) II-19

Table 12: World Internet Users (2013): Percentage (%) of
Households with Internet Access by Region (includes
corresponding Graph/Chart) II-20
Spiraling Mobile Broadband Subscriptions Augurs Well for
Market Expansion II-20
Table 13: Global Mobile Broadband Subscriptions (in Million)
in Developed and Developing Countries: January 2014 (includes
corresponding Graph/Chart) II-20

Table 14: Worldwide Mobile Broadband Penetration Rate (%) by
Region: January 2014 (includes corresponding Graph/Chart) II-21
Technology Advancements: Spearheading Growth II-21
Innovations in Payment Technologies Benefits Market Performance II-21
Biometrics Make Inroads into the M-Commerce Market II-22
Table 15: Global Biometric Smartphones Market (2013):
Percentage Share Breakdown of Shipments by Company (includes
corresponding Graph/Chart) II-23
Biometric Payment Cards: Providing Additional Security II-23
Innovative Mobile Apps Propel M-Commerce Growth II-23
Select Mobile Applications for M-Commerce II-24
Location-Based Services: Significant Market Opportunity for
M-Commerce Service Providers II-25
Post-Purchase M-Commerce: A New User Engagement Tool II-25
SoLoMo: The New Buzzword II-26
Cloud: The New Paradigm for M-Commerce II-26
Aggressive Customer Retention Strategies Sustain Demand in
Developed Markets II-27
Developing Countries: The Focal Point for Future Growth II-27
Table 16: Middle-Class Consumer Spending Across Developed
and Developing Regions (2013E and 2030F): Percentage Breakdown
by Region (includes corresponding Graph/Chart) II-28

Table 17: Number of Mobile Subscribers (in Million)
Worldwide by Geographic Region: January 2014 (includes
corresponding Graph/Chart) II-29

Table 18: Percentage Share Breakdown of Global Mobile
Subscriptions by Region: January 2014 (includes
corresponding Graph/Chart) II-29

Table 19: Global Mobile Subscriptions (January 2014):
Percentage Breakdown of by Country (includes corresponding
Graph/Chart) II-30

Table 20: Top 10 Countries with Active Mobile Subscriptions
(in Millions): January 2014 (includes corresponding
Graph/Chart) II-30
China and India: Important Potential Future Markets II-31
China: The World's Largest Smartphones Market II-32
Table 21: Global Smartphones Market - Percentage Breakdown
of Unit Sales for US, Canada, Japan, France, Germany,
Italy, UK, Russia, China, India, and Brazil for 2013E
(includes corresponding Graph/Chart) II-32
India: The Fastest Growing Smartphone Market in the World II-33
Table 22: Global Smartphones Market - Leading Countries
Ranked by CAGR for 2013-2018: US, Canada, Japan, France,
Germany, Italy, UK, Russia, China, India, and Brazil
(includes corresponding Graph/Chart) II-33
‘Mobile Internet' Spawns Incredible Data Usage: Bodes Well for
M-Commerce Market II-33
Table 23: Worldwide Active Broadband (Fixed and Mobile) Per 100
People (2013): Breakdown by Geographic Region (includes
corresponding Graph/Chart) II-35

Table 24: Worldwide Monthly Wireless Data Traffic in Millions
of Gigabytes per Month for the Years 2012 Through 2018
(includes corresponding Graph/Chart) II-35
Increased Strain on 3G Networks Brings 4G Networks into the
Spotlight II-36
Table 25: World Market for Mobile Handsets by Technology -
Percentage Breakdown of Annual Sales Volume for 2G, 2.5G,
3G, 3.5G, and 3.9G Enabled Handsets for Years 2013 and 2015
(includes corresponding Graph/Chart) II-37

Table 26: Leading Countries Worldwide by Number of 3G/4G
Subscriptions: Percentage Breakdown for 2013Q2 (includes
corresponding Graph/Chart) II-38
Transition from 3G to 4G Networks: Revolutionizing the Mobile
Communications Landscape II-38
Table 27: Global 4G Market (2013E): Percentage Breakdown of
Subscribers by Region (includes corresponding Graph/Chart) II-39

Table 28: Global 3G Mobile Broadband Market (2009 and 2014):
Percentage Share Breakdown of Number of Subscriptions by
Technology (includes corresponding Graph/Chart) II-40
Mobile Banking: An Intensifying Mobile Data Traffic Stream II-40
Demand for Mobile Money Flourishes in Developing Countries II-41
Table 29: World Mobile Money Deployments (2013): Breakdown
of Number of Mobile Money Services by Region (includes
corresponding Graph/Chart) II-41
Growth Drivers in the Mobile Money Market II-43
Growing Prevalence of Electronic Banking Lends Traction to
Market Growth II-43
Table 30: Global Non-Cash Transaction Volumes (2013):
Percentage Share Breakdown by Mode of Transaction (includes
corresponding Graph/Chart) II-43
Mobile Payments: A Large Revenue Generator II-43
Key Opportunity Indicators: II-44
Table 31: World M-Payment Market: Breakdown of Number of
M-Payment Transactions (In Billion): 2010-2015 (includes
corresponding Graph/Chart) II-44

Table 32: World M-Payment Market (2013): Percentage Share
Breakdown of Number of M-Payment Transactions by Provider
(includes corresponding Graph/Chart) II-45
Precautionary Measures for Consumers II-45
Consumer Desire for Convenience in POS Payments to Drive
Adoption of NFC-Based Mobile Wallets II-45
Factors Driving Adoption of NFC Wallets II-47
Factors Inhibiting Growth II-47
Growing Prominence of M-Advertising Favors the M-Commerce Market II-47
Key Opportunity Indicators: II-49
Table 33: Global Mobile Advertising Industry (2013 and 2016P):
Percentage Share Breakdown of Revenues by Region (includes
corresponding Graph/Chart) II-49

Table 34: Global Mobile Internet Ad Market (2013E):
Percentage Share Breakdown Internet Ad Revenues by Leading
Players (includes corresponding Graph/Chart) II-49
Mobile Advertising In a Nutshell II-50
Mobile Ticketing on the Rise II-50
Favorable Demographic and Economic Trends Strengthens Market
Prospects II-50
Table 35: World Penetration Rates (%) and Number of Users of
Internet, Social Networks, and Mobile Devices: January 2014
(includes corresponding Graph/Chart) II-51

Table 36: Internet Penetration Rate (%) by User: 2013
(includes corresponding Graph/Chart) II-51
Younger Population: An Attractive Consumer Segment for M-
Commerce II-51
Table 37: Youth (10-24) as a Percentage of Global Population
by Geographic Region (2013) (includes corresponding
Graph/Chart) II-52

Table 38: Youth (10-24) as a Percentage of Total Population
for Select Countries: 2013 (includes corresponding
Graph/Chart) II-53
Women Dominate the M-Commerce Marketplace II-53
Service Affordability: A Key Factor Driving Growth II-53
Key Issues and Challenges Confronting the Market II-54
Data Privacy and Security: A Major Concern II-54
Lack of Input and Output Capabilities II-54
Bandwidth Issues II-55
Small Screen Size II-55

4. M-COMMERCE: AN OVERVIEW II-56
A Peek into the Evolution of Commerce II-56
M-Commerce: Introduction II-56
Salient Features of M-Commerce II-57
Key Requirements of M-Commerce II-57
Benefits of M-Commerce II-58
Drawbacks II-58
Key End-Use Sectors II-59
Financial Services Sector II-59
Telecommunication Sector II-59
Retail/Service Sector II-59
Information Services Sector II-59
M-Commerce Products and Services II-59
Mobile ATM II-59
Mobile Ticketing II-60
Mobile Coupons, Vouchers, and Loyalty Cards II-60
Content Purchase and Delivery II-60
Location-based Services II-60
Information Services II-60
Mobile Banking II-60
Mobile Payment II-60
Mobile Brokerage II-61
Mobile Reverse Auctions II-61
Mobile Browsing II-61
Mobile Purchase II-61
M-Commerce Applications and Services Classification II-61
Directory M-Commerce Applications and Services II-62
Transaction-Oriented M-Commerce Applications and Services II-62
M-Commerce Services and Applications II-62
Payment Methods II-63
M-Commerce Enabling Technologies II-63
Radio Frequency Identification (RFID) II-63
Location Determination II-63
Software Defined Radio (SDR) II-64
Adaptive Modulation and Coding (AMC) II-64
Digital Signal Compression II-64
Biometrics II-64
WAP (Wireless Application Protocols) II-65
IPv6 II-65
Mobile ad hoc Networks II-65
MIMO (Multiple-Input Multiple-Output) II-66
OFDM II-66
CDMA II-66
Turbo Codes II-66
Data Encryption II-67

5. PRODUCT/SERVICE LAUNCHES II-68
Zaakpay Unveils Zaakpay Mpay Mobile Payment Processing System II-68
PayPal Introduces PayPal Beacon II-68
Shopgate Inaugurates Shopgate m-Commerce Services II-68
Target Unveils Novel In-Store Marketing Initiatives II-69
IBM Rolls Out IBM MobileFirst II-69
Apple's New Edition of Mobile Operating System to Improve
Mobile Shopping Experience II-70
EBay Launches Exact App II-71
The Humane Society of the United States Deploys Moovweb for
Mobile Optimized Site II-71
VeriFone and Lenovo Partner to Launch New Windows-based Mobile
Point-of-Sale Platform II-71
MillerCoors Launches New Mobile Optimized Site Using Unbound
Commerce Solution II-72
Telefonica Germany to Unveil Mpass Mobile Payment System II-72
PayPal Introduces PayPal Here II-72
Etisalat Group Rolls Out MobileCommerce Service II-72
Vodafone and ICICI Bank Enter into Partnership II-73
Onebip Rolls Out Onebip Mobile Browser II-73
Movilway Unveils New M-Commerce Products II-74
Yeldi Introduces NFC Mobile Payment Solution II-74
SingTel and M1 Roll Out NFC-Enabled Mobile Wallets II-75
Airtel Unveils New Mobile Money Platform with ECOBANK II-75
Ericsson Adds Two Wallets to M-Commerce Product Range II-75
Clutch Releases Unified Shopping Platform II-76
Vodafone to Introduce NFC Mobile Wallet with CorFire II-76
Singapore Telecommunications to Launch mRemit II-76
Wal-Mart Launches Apple iPad and iPhone Apps II-77
Fandango to Extend Paperless Mobile Tickets to 1,400
Additional Movie Screens II-77
Apple to Introduce Passbook Mobile Payment App II-77
Cavender's Boot City Introduces New Mobile Commerce Site II-78
Unbound Commerce Unveils Digital Pop-Up Stores Program II-78
Bangkok Bank Rolls Out Mobile Banking Portal on Netbiscuits
Platform II-78
Lamps Plus Launches Company's New Mobile Website II-79
Heal's Unveils New Mobile Commerce Optimized Website II-79
Wonder Introduces Fully Mobile POS Service Deploying Verifone
Solutions II-80
Point Group's PAYBOX Gateway to Power McDonald's Mobile Orders II-80

6. RECENT INDUSTRY ACTIVITY II-81
GiftCards.com to Acquire Giftly II-81
eBay to Take Over Braintree II-81
Seamless and Gothia Financial Group Ink an Agreement II-81
LifeApps Digital Media Takes Over Today's New Deal II-81
Net Element International Plans Acquisition of Unified Payments II-82
Monitise Inks an Agreement with Visa Europe II-82
Visa and Samsung Ink Agreement II-82
Target Establishes New Technology Innovation Center in San
Francisco II-83
VeriFone Systems Bags New Contract from SNCF Group II-83
International Processing Solution Selects Infobip's Centili
Mobile Payments Platform II-83
Net Element International Inks Investor Accreditation
Agreement with The Skolkovo Foundation II-84
Visa and Roam Enter into Agreement II-84
JMango to Enter into a Partnership with paythru II-85
Berlin Technology Led Consortium Acquires Sevenval Mobile
Technology II-85
Google Takes Over Motorola Mobility Holdings II-85
Facebook Acquires Karma II-85
PayPal and Discover Ink a Pact II-86
SOFTBANK and PayPal to Enter into an Agreement II-86
Catalina Takes Over Modiv Media II-86
Visa Acquires Minority Stake in MMN II-87
Oberthur Enters into Agreement with MoreMagic II-87
G-Xchange and American Express to Enter into Partnership II-87
Visa Enters into a Partnership with Intel II-88
Visa Partners with Vodafone II-88
Verizon Wireless Teams with Alcatel-Lucent II-88
VeriFone Systems Teams Up with Bank of China and China Mobile
to Implement NFC II-88
Net Element and MegaFon Partnership to Offer Payment Services II-89
MasterCard and Everything Everywhere Enter into Collaboration II-89
Mxit Enters into Partnership with Standard Bank II-89
mPowa to Foray into the US Mobile Payment Market II-90
Burger King and Firethorn Mobile Introduce BK Mobile Crown
Card Pilot Program II-90
Seamless Inks an Agreement with Extenda II-90
Ericsson Forms a Strategic Partnership with MTN II-90
Trunkbow International and China UnionPay Enter into
Partnership Agreement II-91
ASC X9 and MEF Team Up II-91
Monitise Acquires Clairmail II-91
Net Elements to Merge with Cazador Acquisition Corporation II-92
Forsee Enters into Partnership with Branding Brand II-92
Telefonica in Partnership with Visa Europe II-92
CorFireâ„¢ Enters into Partnership with Payfone II-93
VeriFone in Agreement with Isis II-93
Tagit Inks Partnership Deal with Knet II-94

7. SELECT GLOBAL PLAYERS IN THE M-COMMERCE ECOSYSTEM II-95
Alibaba Group (China) II-95
Amazon.com, Inc. (US) II-95
Apple, Inc. (US) II-96
Branding Brand (US) II-96
Digby (US) II-96
eBay, Inc. (US) II-97
Fandango, Inc. (US) II-97
International Business Machines Corporation (US) II-97
Moovweb Intergalactic (US) II-97
Netbiscuits (Germany) II-98
Otto Group (Germany) II-98
PayPal (US) II-99
QVC, Inc. (US) II-99
ShopNBC (US) II-99
Sevenval GmbH (Germany) II-100
SiteMinis, Inc. (US) II-100
Skava (US) II-100
Target Corporation (US) II-101
Unbound Commerce (US) II-101
Usablenet, Inc. (US) II-101
VeriFone Systems, Inc. (US) II-102
Wal-Mart Stores, Inc. (US) II-102

8. GLOBAL MARKET PERSPECTIVE II-103
Table 39: World Recent Past, Current and Future Analysis for
M-Commerce by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2012 through 2020 (includes
corresponding Graph/Chart) II-103

Table 40: World 9-Year Perspective for M-Commerce by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2012, 2014 and
2020 (includes corresponding Graph/Chart) II-104


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
M-Commerce Market: Poised to Surge in the US III-1
Market Participants Look Up to M-Commerce for Increasing
Revenue III-1
Factors Driving Growth in the US M-Commerce Market III-2
Advanced Mobile Devices Foster Growth in Mobile Commerce Market III-2
High Smartphone Penetration: A Boon for the M-Commerce Market III-3
Table 41: US Market for Mobile Phones (2013): Percentage
Share Breakdown of Smartphones and Feature Phones
(includes corresponding Graph/Chart) III-3
Tablets Emerge As Predominant M-Commerce Channel III-3
Opportunity Indicators: III-4
Table 42: US M-Commerce Market by Device - Percentage
Breakdown of Retail Sales for Smartphones, Tablets, and
Others for Years 2011, 2014 and 2016 (includes
corresponding Graph/Chart) III-4

Table 43: Percentage of M-Commerce Retail Sales in Total
E-Commerce Retail Sales for Smartphones and Tablets
(includes corresponding Graph/Chart) III-4
Growing Prominence of Affiliate Marketing in the M-Commerce
Market III-5
Consumer Spending on M-Commerce Continues to Grow III-5
Table 44: US M-Commerce Spending (In US$ Billion):
2010-2013 (includes corresponding Graph/Chart) III-5
Increasing Average Shopping Volumes - A Boon for the Market III-5
Rapid Proliferation of 3G and 4G Services to Improve M-
Commerce Prospects III-6
Technology-Savvy Consumers Spur Enhanced, User-Friendly
Applications III-6
Mobile Payments - A High Growth Market III-6
Incentives by Retailers Drive Growth in Mobile Payments III-7
Abandoned Mobile Carts Cause Huge Losses for Retailers III-7
Product Launches III-8
Strategic Corporate Developments III-14
Select Players III-20
B.Market Analytics III-26
Table 45: US Recent Past, Current and Future Analysis for
M-Commerce Market - Analyzed with Annual Sales Figures in
US$ Million for Years 2012 through 2020 (includes
corresponding Graph/Chart) III-26

2. CANADA III-27
A.Market Analysis III-27
Current and Future Analysis III-27
Mobile Commerce - An Emerging Market III-27
Challenges Confronting Mobile Commerce in Canada III-27
B.Market Analytics III-28
Table 46: Canadian Recent Past, Current and Future Analysis
for M-Commerce Market - Analyzed with Annual Sales Figures
in US$ Million for Years 2012 through 2020 (includes
corresponding Graph/Chart) III-28

3. JAPAN III-29
A.Market Analysis III-29
Current and Future Analysis III-29
Market Overview III-29
B.Market Analytics III-30
Table 47: Japanese Recent Past, Current and Future Analysis
for M-Commerce Market - Analyzed with Annual Sales Figures
in US$ Million for Years 2012 through 2020 (includes
corresponding Graph/Chart) III-30

4. EUROPE III-31
A.Market Analysis III-31
Current and Future Analysis III-31
M-Commerce Market - An Overview III-31
Key Opportunity Indicators: III-32
Table 48: Mobile Subscribers in Select European Countries:
February 2014 (includes corresponding Graph/Chart) III-32

Table 49: Smartphone Penetration in Asia in Select
Countries: February 2014 (includes corresponding
Graph/Chart) III-32

Table 50: Mobile Broadband Subscriptions and Mobile
Broadband Penetration in Select Asian Countries: February
2014 (includes corresponding Graph/Chart) III-33
Mobile Banking to Surge in Europe III-33
Mobile Wallet/Payment Technology Rise in Adoption III-33
Retailers Adopt M-Commerce III-34
Strategic Corporate Developments III-34
B.Market Analytics III-35
Table 51: European Recent Past, Current and Future Analysis
for M-Commerce by Geographic Region - France, Germany,
Italy, UK, Spain, Russia and Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2012 through 2020 (includes corresponding
Graph/Chart) III-35

Table 52: European 9-Year Perspective for M-Commerce by
Geographic Region - Percentage Breakdown of Dollar Sales for
France, Germany, Italy, UK, Spain, Russia and Rest of Europe
Markets for Years 2012, 2014 and 2020 (includes corresponding
Graph/Chart) III-36

4a. FRANCE III-37
A.Market Analysis III-37
Current and Future Analysis III-37
Product Launch III-37
Strategic Corporate Developments III-37
B.Market Analytics III-38
Table 53: French Recent Past, Current and Future Analysis for
M-Commerce Market - Analyzed with Annual Sales Figures in
US$ Million for Years 2012 through 2020 (includes
corresponding Graph/Chart) III-38

4b. GERMANY III-39
A.Market Analysis III-39
Current and Future Analysis III-39
Market Overview III-39
Product Launch III-39
Strategic Corporate Developments III-40
Select Players III-40
B.Market Analytics III-42
Table 54: German Recent Past, Current and Future Analysis for
M-Commerce Market - Analyzed with Annual Sales Figures in
US$ Million for Years 2012 through 2020 (includes
corresponding Graph/Chart) III-42

4c. ITALY III-43
A.Market Analysis III-43
Current and Future Analysis III-43
B.Market Analytics III-43
Table 55: Italian Recent Past, Current and Future Analysis for
M-Commerce Market - Analyzed with Annual Sales Figures in
US$ Million for Years 2012 through 2020 (includes
corresponding Graph/Chart) III-43

4d. THE UNITED KINGDOM III-44
A.Market Analysis III-44
Current and Future Analysis III-44
Market Overview III-44
Mobile Emerges as a Key Sales Channel for Retailers and Brands III-44
Growing Tablet Penetration Extends New Opportunity III-45
Mobile Internet Advertising Gains Popularity III-45
UK High Street Retailers Adopt Mobile Commerce III-45
Product Launches III-45
Strategic Corporate Development III-46
B.Market Analytics III-49
Table 56: UK Recent Past, Current and Future Analysis for
M-Commerce Market - Analyzed with Annual Sales Figures in
US$ Million for Years 2012 through 2020 (includes
corresponding Graph/Chart) III-49

4e. SPAIN III-50
A.Market Analysis III-50
Current and Future Analysis III-50
B.Market Analytics III-50
Table 57: Spanish Recent Past, Current and Future Analysis for
M-Commerce Market - Analyzed with Annual Sales Figures in
US$ Million for Years 2012 through 2020 (includes
corresponding Graph/Chart) III-50

4f. RUSSIA III-51
A.Market Analysis III-51
Current and Future Analysis III-51
Market Overview III-51
Strategic Corporate Developments III-51
B.Market Analytics III-53
Table 58: Russian Recent Past, Current and Future Analysis for
M-Commerce Market - Analyzed with Annual Sales Figures in
US$ Million for Years 2012 through 2020 (includes
corresponding Graph/Chart) III-53

4g. REST OF EUROPE III-54
A.Market Analysis III-54
Current and Future Analysis III-54
Strategic Corporate Developments III-54
B.Market Analytics III-55
Table 59: Rest of Europe Recent Past, Current and Future
Analysis for M-Commerce Market - Analyzed with Annual Sales
Figures in US$ Million for Years 2012 through 2020 (includes
corresponding Graph/Chart) III-55

5. ASIA-PACIFIC III-56
A.Market Analysis III-56
Current and Future Analysis III-56
Asia-Pacific to Spearhead Growth in M-Commerce Market III-56
M-Commerce Adoption Grows in Asia III-56
Rising Penetration of Mobile Devices Bodes Well for M-
Commerce Growth III-57
Table 60: Mobile Subscribers in Select Asian Countries:
January 2014 (includes corresponding Graph/Chart) III-57
Growing Use of Smartphones: A Key Growth Driver III-57
Table 61: Smartphone Penetration in Asia in Select
Countries: January 2014 (includes corresponding
Graph/Chart) III-58
Robust Rise in Mobile Internet User Base III-59
Table 62: Mobile Broadband Subscriptions and Mobile
Broadband Penetration in Select Asian Countries: January
2014 (includes corresponding Graph/Chart) III-59
X-Commerce Boom Offers Growth Opportunities to TSPs III-60
Content Based Services on an Upswing III-60
Mobile Advertising Continues to Grow Rapidly III-60
B.Market Analytics III-61
Table 63: Asia-Pacific Recent Past, Current and Future
Analysis for M-Commerce by Geographic Region - China, South
Korea and Rest of Asia-Pacific Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2012 through 2020 (includes corresponding Graph/Chart) III-61

Table 64: Asia-Pacific 9-Year Perspective for M-Commerce by
Geographic Region - Percentage Breakdown of Dollar Sales for
China, South Korea and Rest of Asia-Pacific Markets for
Years 2012, 2014 and 2020 (includes corresponding Graph/Chart) III-62

5a. CHINA III-63
A.Market Analysis III-63
Current and Future Analysis III-63
Market Overview III-63
Growth Drivers in a Nutshell III-64
An Opportunity Indicator: III-64
Table 65: Number of Internet Users in China for the Years
2009 through 2013 (In Million) (includes corresponding
Graph/Chart) III-64
Declining Mobile Prices Drives Demand for M-Commerce III-64
Rise in Mobile Internet Penetration Drives M-Commerce Growth III-65
Table 66: Number of Mobile Internet Users in China for the
Years 2009 through 2013 (In Million) (includes
corresponding Graph/Chart) III-65
Key Internet, Mobile, and M-Commerce Statistics in China: III-65
Explosive Growth in Middle Income Group - A Boon for M-Commerce III-66
Growing Demand for Transactional Services III-66
Mobile Banking Gaining Importance in China III-67
Mobile Payments Gaining Importance in China III-67
Emerging Technologies Boost the Demand for M-Payments III-67
Increasing Popularity of Smartphones - A Boon for the
Chinese M-Payment Sector III-68
Competitive Scenario III-68
Domestic Players Dominate the Market III-68
Table 67: Chinese Mobile Shopping Market (2013):
Percentage Share Breakdown of Retail Sales by Leading
Retailer (includes corresponding Graph/Chart) III-68
Strategic Corporate Development III-69
A Key Player III-69
B.Market Analytics III-70
Table 68: Chinese Recent Past, Current and Future Analysis for
M-Commerce Market - Analyzed with Annual Sales Figures in
US$ Million for Years 2012 through 2020 (includes
corresponding Graph/Chart) III-70

5b. SOUTH KOREA III-71
A.Market Analysis III-71
Current and Future Analysis III-71
High Growth of Mobile Internet Penetration Benefits M-Commerce III-71
Table 69: South Korean Mobile Market (2011-2016):
Percentage Share Breakdown of Internet Users as a
Proportion of Mobile Users and Total Population (includes
corresponding Graph/Chart) III-71
Mobile Payments Market - An Insight III-71
B.Market Analytics III-72
Table 70: South Korea Recent Past, Current and Future Analysis
for M-Commerce Market - Analyzed with Annual Sales Figures
in US$ Million for Years 2012 through 2020 (includes
corresponding Graph/Chart) III-72

5c. REST OF ASIA-PACIFIC III-73
A.Market Analysis III-73
Current and Future Analysis III-73
Select Regional Markets III-73
Australia: High Smartphone Penetration Spurs M-Commerce
Market Growth III-73
India: A Potential Laden Market III-73
Table 71: Indian M-Commerce Market (2012): Percentage
Share Breakdown of Revenues by Service Type (includes
corresponding Graph/Chart) III-74
Internet and Mobile Devices in India: Quick Facts III-74
Smartphones: A Key Growth Driver for M-Commerce in India III-75
Mobile Payments Gather Steam in India III-75
Additional Developments III-76
M-Commerce in Rural India III-76
Challenges to Reckon With III-76
Other Challenges III-76
Thailand - MVAS Market Overview III-76
Singapore III-77
Malaysia III-77
Product Launches III-77
Strategic Corporate Developments III-80
B.Market Analytics III-81
Table 72: Rest of Asia-Pacific Recent Past, Current and Future
Analysis for M-Commerce Market - Analyzed with Annual Sales
Figures in US$ Million for Years 2012 through 2020 (includes
corresponding Graph/Chart) III-81

6. LATIN AMERICA III-82
A.Market Analysis III-82
Current and Future Analysis III-82
Latin America Offers Significant Growth Opportunities III-82
Key Statistical Finding: III-83
Table 73: Latin American Smartphone Penetration Rate (%)
by Country: 2013 (includes corresponding Graph/Chart) III-83
Product Launch III-83
B.Market Analytics III-84
Table 74: Latin American Recent Past, Current and Future
Analysis for M-Commerce by Geographic Region - Brazil and
Rest of Latin America Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2012 through
2020 (includes corresponding Graph/Chart) III-84

Table 75: Latin American 9-Year Perspective for M-Commerce
by Geographic Region - Percentage Breakdown of Dollar Sales
for Brazil and Rest of Latin America Markets for Years 2012,
2014 and 2020 (includes corresponding Graph/Chart) III-85

6a. BRAZIL III-86
A.Market Analysis III-86
Current and Future Analysis III-86
Market Overview III-86
B.Market Analytics III-86
Table 76: Brazilian Recent Past, Current and Future Analysis
for M-Commerce Market - Analyzed with Annual Sales Figures
in US$ Million for Years 2012 through 2020 (includes
corresponding Graph/Chart) III-86

6b. REST OF LATIN AMERICA III-87
A.Market Analysis III-87
Current and Future Analysis III-87
B.Market Analytics III-87
Table 77: Rest of Latin America Recent Past, Current and
Future Analysis for M-Commerce Market - Analyzed with Annual
Sales Figures in US$ Million for Years 2012 through 2020
(includes corresponding Graph/Chart) III-87

7. REST OF WORLD III-88
A.Market Analysis III-88
Current and Future Analysis III-88
Saudi Arabian Market - A Snapshot III-88
Africa - An Emerging M-Commerce Market III-88
An Insight into the South African M-Commerce Market III-88
Retailers Create ‘Bricks and Clicks' Ecosystem III-89
Mobile Couponing Gains Prominence III-89
Product Launches III-90
Strategic Corporate Developments III-91
B.Market Analytics III-92
Table 78: Rest of World Recent Past, Current and Future
Analysis for M-Commerce Market - Analyzed with Annual Sales
Figures in US$ Million for Years 2012 through 2020 (includes
corresponding Graph/Chart) III-92


IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 76 (including Divisions/Subsidiaries - 77)

The United States (44)
Canada (1)
Europe (22)
- France (1)
- Germany (6)
- The United Kingdom (9)
- Rest of Europe (6)
Asia-Pacific (Excluding Japan) (8)
Middle East (2)

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