1. Market Research
  2. > Telecom
  3. > Mobile Services Market Trends

Hot Topic—Forecasts and Trends for Pay TV Offerings and Bundles in Brazil

  • July 2014
  • 35 pages
  • Frost & Sullivan
Report ID: 2231916

Summary

Table of Contents

Diverse New Offerings are Reshaping the Pay TV Competitive Scenario in Brazil

This research service investigates the trends and forecasts in the Brazilian pay TV services market. The market is growing above the average of the total telecoms market in Brazil and is being driven by diverse new offerings. This research provides subscriber forecasts and trends for high-definition, video on demand, prepaid, and multiple-play offerings. The base year is 2013 and forecasts run to 2019.

Key Findings
-The pay TV services market in Brazil continues to grow above the total telecom market average. This growth is being led by basic postpaid subscriptions of direct-to-home (DTH) TV, value-added services such as high-definition (HD) and video on demand (VOD), as well as innovative commercialization models including prepaid plans and multiple-play bundles.
-Brazilian operators have been increasing the line-up of HD channels and designing plans with more affordable prices.
-Some companies already have their full portfolios with HD channels, such as GVT and Oi. Traditional participants, such as NET and Sky, are speeding up the transition from standard-definition (SD) customers to HD in order to rapidly increase their subscriber base in the short term.
-In 2013, Brazil had million HD subscribers and by 2019, this number is expected to reach million, reaching% of total pay TV subscribers.
-The growing demand for movies and television shows at a convenient time for the viewer, rather than during the scheduled broadcast time, is increasingly stimulating VOD services, especially with catch-up features, which are usually free.
-All major Brazilian pay TV providers have been investing in developing their own VOD platforms in order to gain new premium subscribers and increase their average revenue per user (ARPU). Examples include NET, Oi Internet-Protocol TV (IPTV), Vivo IPTV, and GVT in Brazil.
-Prepaid subscribers are already common in Latin American countries such as Colombia, Mexico, and Venezuela, representing the larger part of the net additions in those markets in 2013.
-In Brazil, only SKY (a DIRECTV’ subsidiary) and Claro TV offer prepaid TV services, and are increasing their focus on growing this product segment. These companies are working on upgrading their free-to-air (FTA) customers in lower-income segments, which already have the provider equipment in order to accelerate pay-back periods, which can take up to months in Brazil.
-Brazilian operators are combining voice, data, video, and mobile services in bundles in order to lower average telecommunication services costs for their customers. Today, there is only 1 provider with an off-the-shelf product for a quadruple-play (4P) bundle: América Móvil.
-However, companies such as Vivo and Oi already offer all 4 services, have been developing their bundles, and are likely to launch 4P in the short term. In this scenario, Frost & Sullivan estimates 4P bundles to increase from % of subscribers in 2013 to % in 2019, and triple-play (3P) bundles to reach% of subscribers in 2019 versus % in 2013.
-Despite the thriving scenario for the pay TV services market, which is reflected in this study’s forecast estimates, this market has been growing at lower rates each year. This scenario is partly due to new business models with growing adoption in the region, especially over-the-top services, which have been increasingly adopted by users and operators as a new service.

Scope
-Geographic coverage: Brazil
-Forecast period: 2014–2019
-Base year: 2013
-Forecast units: millions of subscribers

Objectives
-Analyze the drivers of pay TV subscriber growth
-Provide forecasts of subscribers for high-definition, prepaid, and VOD
-Provide forecasts for standalone and bundled services for the telecommunications services market

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Veronica helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Middle East and North Africa telecoms market: interim forecast update 2016–2021

  • $ 7999
  • Industry report
  • March 2017
  • by Analysys Mason

This report provides: - an interim update of our 5-year forecast of more than 175 mobile and fixed KPIs for the Middle East and North Africa, as a whole and for 12 key countries, which was previously published ...

Developed Asia–Pacific telecoms market: interim forecast report 2016–2021

  • $ 7999
  • Industry report
  • March 2017
  • by Analysys Mason

"Telecoms retail revenue in developed Asia–Pacific will grow at a CAGR of 0.6% from 2015 to 2021 when it will reach USD178 billion." Mobile handset data, IoT, fixed broadband and IPTV revenue will continue ...

Wireless network data traffic in Sub-Saharan Africa: trends and forecasts 2016–2021

  • $ 7999
  • Industry report
  • March 2017
  • by Analysys Mason

"Cellular data traffic in Sub-Saharan Africa will be over 9 times higher in 2021 than in 2016 – this growth will be key to mobile operators' future prospects." Mobile network operators in Sub-Saharan ...


ref:plp2014

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.