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Hot Topic—Forecasts and Trends for Pay TV Offerings and Bundles in Brazil

  • July 2014
  • -
  • Frost & Sullivan
  • -
  • 35 pages

Summary

Table of Contents

Diverse New Offerings are Reshaping the Pay TV Competitive Scenario in Brazil

This research service investigates the trends and forecasts in the Brazilian pay TV services market. The market is growing above the average of the total telecoms market in Brazil and is being driven by diverse new offerings. This research provides subscriber forecasts and trends for high-definition, video on demand, prepaid, and multiple-play offerings. The base year is 2013 and forecasts run to 2019.

Key Findings
-The pay TV services market in Brazil continues to grow above the total telecom market average. This growth is being led by basic postpaid subscriptions of direct-to-home (DTH) TV, value-added services such as high-definition (HD) and video on demand (VOD), as well as innovative commercialization models including prepaid plans and multiple-play bundles.
-Brazilian operators have been increasing the line-up of HD channels and designing plans with more affordable prices.
-Some companies already have their full portfolios with HD channels, such as GVT and Oi. Traditional participants, such as NET and Sky, are speeding up the transition from standard-definition (SD) customers to HD in order to rapidly increase their subscriber base in the short term.
-In 2013, Brazil had million HD subscribers and by 2019, this number is expected to reach million, reaching% of total pay TV subscribers.
-The growing demand for movies and television shows at a convenient time for the viewer, rather than during the scheduled broadcast time, is increasingly stimulating VOD services, especially with catch-up features, which are usually free.
-All major Brazilian pay TV providers have been investing in developing their own VOD platforms in order to gain new premium subscribers and increase their average revenue per user (ARPU). Examples include NET, Oi Internet-Protocol TV (IPTV), Vivo IPTV, and GVT in Brazil.
-Prepaid subscribers are already common in Latin American countries such as Colombia, Mexico, and Venezuela, representing the larger part of the net additions in those markets in 2013.
-In Brazil, only SKY (a DIRECTV’ subsidiary) and Claro TV offer prepaid TV services, and are increasing their focus on growing this product segment. These companies are working on upgrading their free-to-air (FTA) customers in lower-income segments, which already have the provider equipment in order to accelerate pay-back periods, which can take up to months in Brazil.
-Brazilian operators are combining voice, data, video, and mobile services in bundles in order to lower average telecommunication services costs for their customers. Today, there is only 1 provider with an off-the-shelf product for a quadruple-play (4P) bundle: América Móvil.
-However, companies such as Vivo and Oi already offer all 4 services, have been developing their bundles, and are likely to launch 4P in the short term. In this scenario, Frost & Sullivan estimates 4P bundles to increase from % of subscribers in 2013 to % in 2019, and triple-play (3P) bundles to reach% of subscribers in 2019 versus % in 2013.
-Despite the thriving scenario for the pay TV services market, which is reflected in this study’s forecast estimates, this market has been growing at lower rates each year. This scenario is partly due to new business models with growing adoption in the region, especially over-the-top services, which have been increasingly adopted by users and operators as a new service.

Scope
-Geographic coverage: Brazil
-Forecast period: 2014–2019
-Base year: 2013
-Forecast units: millions of subscribers

Objectives
-Analyze the drivers of pay TV subscriber growth
-Provide forecasts of subscribers for high-definition, prepaid, and VOD
-Provide forecasts for standalone and bundled services for the telecommunications services market

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