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Childrenswear in Australia, Euromonitor International

  • July 2014
  • -
  • Euromonitor International
  • -
  • 31 pages

Under the current competitive environment and with limited options for organic growth, companies within the apparel and footwear industry have moved towards brand extensions to drive sales. In recent years, the majority of brands have done so by extending into childrenswear. For instance, Jeanswest launched its children’s range Jeanswest Junior in September 2013, followed by iconic nightwear label Peter Alexander which launched a childrenswear range in November under the Peter Alexander JR...

Euromonitor International’s Childrenswear in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys’ Apparel, Girls’ Apparel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Childrenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Childrenswear in Australia, Euromonitor International
CHILDRENSWEAR IN AUSTRALIA
Euromonitor International
July 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Childrenswear by Category: Volume 2008-2013
Table 2 Sales of Childrenswear by Category: Value 2008-2013
Table 3 Sales of Childrenswear by Category: % Volume Growth 2008-2013
Table 4 Sales of Childrenswear by Category: % Value Growth 2008-2013
Table 5 NBO Company Shares of Childrenswear: % Value 2009-2013
Table 6 LBN Brand Shares of Childrenswear: % Value 2010-2013
Table 7 Forecast Sales of Childrenswear by Category: Volume 2013-2018
Table 8 Forecast Sales of Childrenswear by Category: Value 2013-2018
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2013-2018
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2013-2018
Adidas Australia Pty Ltd in Apparel and Footwear (australia)
Strategic Direction
Key Facts
Summary 1 adidas Australia Pty Ltd: Key Facts
Company Background
Competitive Positioning
Summary 2 adidas Australia Pty Ltd: Competitive Position 2013
Internet Strategy
Production
Group Zara Australia Pty Ltd in Apparel and Footwear (australia)
Strategic Direction
Key Facts
Summary 3 Group Zara Australia Pty Ltd: Key Facts
Company Background
Competitive Positioning
Summary 4 Group Zara Australia Pty Ltd: Competitive Position 2013
Retail Operations
Summary 5 Group Zara Australia Pty Ltd: Retail Operational Indicators
Internet Strategy
Chart 1 Group Zara Australia Pty Ltd: Zara in Pitt Street, Sydney
Production
Nike Australia Pty Ltd in Apparel and Footwear (australia)
Strategic Direction
Key Facts
Summary 6 Nike Australia Pty Ltd: Key Facts
Company Background
Competitive Positioning
Summary 7 Nike Australia Pty Ltd: Competitive Position 2013
Internet Strategy
Production
Pacific Brands Ltd in Apparel and Footwear (australia)
Strategic Direction
Key Facts
Summary 8 Pacific Brands Ltd: Key Facts
Summary 9 Pacific Brands Ltd: Operational Indicators
Company Background
Competitive Positioning
Summary 10 Pacific Brands Ltd: Competitive Position 2013
Retail Operations
Internet Strategy
Production
Executive Summary
Bricks and Mortar Retailers Move Into Online Space
Consolidation Key To Apparel in 2013
Specialists Remain Dominant in Face of Online Growth
Fast Fashion To Drive Future Sales
Key Trends and Developments
A Second Wave of Offshore Brands Arrives in Australia in 2013
Innovation and Improved Interaction With Customers Are the Common Ground in Online Activity
Consumers Pressure Retailer Pricing Policies
Consolidation Characterises the Australian Fashion Scene in 2013
Market Data
Table 11 Sales of Apparel and Footwear by Category: Volume 2008-2013
Table 12 Sales of Apparel and Footwear by Category: Value 2008-2013
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2008-2013
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2008-2013
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2009-2013
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2010-2013
Table 17 Distribution of Apparel and Footwear by Format: % Value 2008-2013
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2013
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2013-2018
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Definitions
Sources
Summary 11 Research Sources












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