Table of Contents
Few men pay much attention to their personal grooming. As such, category sales are mostly comprised of men’s fragrances, men’s toiletries, and men’s shaving. In 2015, category sales increased by 1% to reach BGN76 million. This was slightly lower than the 2% CAGR registered over the review period. The slowdown was mainly due to men’s shaving as retailers struggled to contain deflationary pressures.
Euromonitor International's Men's Grooming in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Men's Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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