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Proteins – Classic, Alternative and Exotic Sources: Culinary Trend Tracking Series spotlights new opportunities for protein-rich offerings in restaurants and at retail. Growing consumer interest in positive nutritional messages, demographic shifts, new eating patterns, recent scientific findings, and the recommendations from the 2010 Dietary Guidelines for Americans all point to considerable sales growth for consumer-relevant, contemporary protein-rich foods and beverages.
There is general agreement among health professionals and nutritionists that the typical Western diet includes enough protein to ensure proper growth, immune, heart and respiratory function. The current upsurge of interest in protein goes beyond the importance of protein to basic nutrition to specific roles in enhancing our quality of life: weight management, athletic recovery, and maintaining strength and muscle tone for good health in later life.
After being bombarded in recent years by media and government reports warning of the negative health consequences associated with being overweight or obese, and excess consumption of salt and sodium or trans and saturated fats, consumers are more receptive to information about positive dietary changes they can make to improve their health and quality of life, including the benefits of protein. Packaged Facts’ April-May 2014 consumer survey data confirm the prominence of this essential nutrient on consumer nutritional radars, with 23% of consumers strongly agreeing, and 29% somewhat agreeing, that they make of point of consuming plenty of protein.
Proteins – Classic, Alternative and Exotic Sources: Culinary Trend Tracking Series charts a shift toward protein through changes in lifestyle and demographic behavior, as well as the potential for innovation. An emphasis on marketing that is rooted in targeted and nutrition-science based communication can catalyze the potential for success with protein-rich and protein-fortified food and beverages.
This all-new report is ideal for food companies looking to tap into this growing consumer demand for protein. The report contains five food and beverage profiles that chart key menu and packaged product development opportunities:
High-protein drinkable and macho yogurt. Yogurt continues to show strong growth in the wake of the Greek yogurt revolution, and Packaged Facts projects the U.S. yogurt market to total $9.3B by 2017. Niche segments such as drinkable yogurt & kefir and yogurt marketed to men are aggressively staking claim to their own share of the pie.
Almonds and nut butters. Nuts have long provided craveable protein goodness, and new nutritional perspective have positioned nuts, and especially almonds, high on the good and good-for-you list. The healthy positioning of almonds and the natural protein boost they give makes them an ideal source of protein for consumers. Nut butters, driven by convenience and portability, are ideal as more indulgent protein sources.
Snack bars get heartier. High-protein snack bars are leveraging the rise of snacking and the healthful positioning of snack bars in the market.
Analogs for meat protein. Alternatives to meat are being formulated in ways that are gaining ground as delicious alternatives in their own right, and not just as more nutritionally correct substitutes. Alternative protein sources, including the eggless egg, are foods to watch.
Exotic meats as back-to-roots protein. Charcuterie is big and the salumi craft is a popular success within foodie culture. Wild boar is gaining popularity in fine dining restaurants as consumers explore new, less mass-produced sources of meat.
Food industry executives, innovation strategists, chefs, and professionals in R&D, market and consumer insights, brand management, and consumer marketing will gain essential perspectives and insights from Proteins – Classic, Alternative and Exotic Sources: Culinary Trend Tracking Series for menu and product development in this new market for protein-rich foods.
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