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EMA - THE KENYA DRINKS MARKET REPORT 2015

  • April 2015
  • -
  • EMA
  • -
  • 39 pages

The Kenya Drinks Market Report 2015 features Emerging Market Analysts (EMA)'s market assessment and independent forecasts for drinks expenditure, consumption, sales, and imports/exports and forecasts for the mass grocery retail sector. The report also includes analyses of major regulatory developments, the background macroeconomic outlook and competitive landscape comparing national and multinational companies by leading products and services, sales, investments, partners and expansion strategies.

EMA’s Kenya Drinks Market Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the food and drink industry and the mass grocery retail market in Kenya.

What makes this report unique?
The report also presents a unique blend of qualitative analysis combined with extensive quantitative data including global, regional and country outlook and country forecasts from 2015-2020 - all highlighting strategic business opportunities.

Key Benefits

• Benchmark EMA’s independent drink industry forecasts for Kenya to test other views - a key input for successful budgeting and strategic business planning in the Kenyan food and drink market.
• Target business opportunities and risks in Kenya through our reviews of latest industry trends, regulatory changes and major deals, projects and investments.
• Exploit latest competitive intelligence on your competitors, partners and clients via our Company Profiles (inc, latest activity) and Competitive Landscape Tables.

Why you should buy
The Kenya Drinks Market Report 2015
• 39 pages of comprehensive analysis
• 7 key tables, charts, and graphs quantifying the market in detail
• The Kenya Drinks market forecasts between 2015 and 2020
• Five year forecasts for the Kenya Drinks, including:
- Production
- Consumption
- Sales


• Kenya Drinks SWOT analysis, project tables for each commodity, production and consumption, of each, competitive landscape outlook, detailing major players in the sector, Kenya’s economic activity.
• 12 key leading companies identified and profiled, including 2015 market segment, market share information and latest information.

You can order this report today and Gain an understanding of how to tap into the potential of this market by ordering Kenya Drinks Market Report 2015

Table Of Contents

EMA - THE KENYA DRINKS MARKET REPORT 2015
Executive Summary 4
SWOT Analysis 6
Kenya Drinks Sector SWOT 6
Global Drink Industry Overview 7
Kenya Drinks Market Overview 12
Kenya Drinks Market Data and Forecasts 14
Table: Kenya Drinks Industry Data, 2011-2020 14
Figure: Kenya Soft Drinks Production and Sales Forecast, 2011-2020 16
Table: Kenya Alcoholic Drinks Industry Data, 2011-2020 16
Figure: Kenya Beer Total and Per Capita Sales Forecast, 2011-2020 17
Key Trends and Developments 19
Kenya Economic Outlook 20
Table: Kenya Economic Activity Data 2012-2020 20
Consumer Outlook 22
Mass Grocery Retail Outlook 23
Table: Key Players: Kenya Mass Grocery Retail Sector 23
Competitive Landscape 26
Table: Key Players: Kenya Drinks Sector 26
Company Profiles 28
Crown Beverages Ltd (SABMiller) 28
Coca-Cola East and Central Africa 28
East African Breweries Ltd 29
Highlands Mineral Water Ltd 29
Kenya Tea Packers 29
Kenya Wine Agencies Ltd (KWAL) 30
Keroche Breweries 31
UDV Kenya Ltd 31
Mass Grocery Retail 31
Nakumatt Holdings Limited 31
Naivas 32
Tuskys Limited 32
Uchumi Supermarkets Limited 33
Glossary Of Terms 34
Research Methodology 35
Appendix A 36
Appendix B 37

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