1. Market Research
  2. > Automotive
  3. > Auto Parts Market Trends

Analysis of the North American Advanced Features Market and Optional/Standard Strategy of OEMs

  • July 2014
  • 83 pages
  • Frost & Sullivan
Report ID: 2238111

Summary

Table of Contents

Safety and Then Comfort and Convenience are Preferred Features of OEMs

This research service analyzes and forecasts developing features of key North American automotive original equipment manufacturers (OEM) and their impact on growth and performance in the advanced features market. The study also provides a strategic overview of the North American automotive market and highlights the key technology trends as well as market drivers and restraints for standard, optional, and advanced technologies. The conclusion of the research service forecasts the key market areas that OEMs are considering for future products. The forecast period for the study is from 2014 to 2020, with a base year of 2013.

Executive Summary—Key Findings
Among the various advanced technologies in the automotive industry, safety technologies, followed by comfort and convenience, are the most preferred among North American OEMs.
Automotive Advanced Features Market: Key Take Away, North America, 2013

Global Level
-The ADAS features are migrating from the luxury brands into volume categories—B, C, and even A segment cars. These features are offered as options at reduced prices.
-Ford Focus in the United Kingdom offers an emergency braking system, lane departure warning (LDW) and lane-keep assist, driver alert, and blind-spot monitoring as an optional package for $(£).
Regional Level
-Typically, European OEMs have a greater consolidation of models on a single platform.
-These OEMs, therefore, have less differentiation among their vehicles, unlike Japanese OEMs that have more platforms and offer more differentiation.
-North American OEMs operate with a strategy in between Japanese and European OEMs.
OEM Level
-The Cadillac User Experience (CUE) system and the Volkswagen (VW) Golf’s advanced human machine interface (HMI) use infrared sensors to interpret hand gestures for controlling infotainment features.
-These systems are the early examples in mass-market production vehicles.
Application Level
-Connected Car and V2V/V2I will no longer be optional for automotive OEMs as these applications will become a mandate and be offered as standard features.
-Consumers are keen to have seamless vehicle connectivity, which is becoming an important aspect in product offerings by multiple manufacturers, backed by the National Highway Traffic Safety Administration (NHTSA) and the European Union.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Veronica helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Global Connected Car Market Outlook, 2017

  • $ 10000
  • Industry report
  • March 2017
  • by Frost & Sullivan

OEMs Plan to Embrace Servicification Model Targeting $50 Billion Aftersales Market While 200 New Start-ups Prepare to Disrupt the Industry with Unique Platform-based Business Models The 2017 connected ...

Worldwide Automotive In-Vehicle Infotainment System and Microprocessor Forecast, 2017-2021

  • $ 5720
  • Industry report
  • May 2017
  • by IDC

This IDC study provides data for the in-vehicle infotainment (IVI) system for 2016-2021, with analysis and commentary. The automobile continues to represent the largest single application growth opportunity ...

Connected Car Devices Market by communication type, Connectivity Type, Product Type, Vehicle Type, and Region - Global Forecast to 2021

  • $ 5650
  • Industry report
  • April 2017
  • by MarketsandMarkets

“Stringency of vehicle safety legislations in developed regions, improving socio-economic conditions in developing regions along with growing demand for electric vehicles across the globe to fuel the ...


ref:plp2014

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.