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Increased Demand for Animal Proteins and Recent Hike in Food Prices Boost Market Growth

The Western European agricultural market is strongly driven by the increased requirement of food for the growing population. New regulations and reforms enforced by the EU council, Parliament, and Commission on the manufacturing of fertilizers, carbon foot print, safety of the environment, and environmental benefits of crops diversification are the major challenges faced by the fertilizer manufacturers in this market. Western European agricultural market is highly import driven and is one of the largest importer of agricultural products and food.

Key Findings
-The Western European plant health improvement agents market generated a revenue of $million in 2013. Revenue is expected to increase to $ million in 2020, at a compound annual growth rate (CAGR) of % between 2013 and 2020.
-In terms of revenue, the fertilizers segment held the highest market share at 91.8% in 2013.
-In 2013, plant growth regulators (PGRs) accounted for a % market share, in terms of revenue, and are expected to grow the fastest, at a CAGR of % between 2013 and 2020. Plant growth regulators are applied only in micrograms to plants; this is the reason for a low market share.
-The market is driven by decrease in total arable land area, which is expected to intensify the demand for fertilizers and other plant health improvement agents. However, increasing costs and shortage of raw materials hinder growth.
-The total plant health improvement agents market is highly consolidated and the top three participants hold % of the market.
-The key market participants include: Yara International, ICL Fertilizers, K+S, Agrium Inc., and The Mosaic Company.

Market Definitions
-The overall market is based on the assessments of the following countries in Western Europe: France, the United Kingdom (UK), Scandinavia, Benelux, Spain, Germany, Italy, and Rest of Western Europe (Greece, Portugal, Austria, Ireland).
-This research service covers the plant health improvement agents used in the agricultural market, such as fertilizers, plant growth regulators (PGRs), and micronutrients.
-Fertilizers comprises three product segments: Nitrogen-based (N-based) fertilizers, Phosphate-based (P-based) fertilizers, Potash-based (K-based) fertilizers.
-PGRs which improve plant health and not used as a crop protection agent are included in the study. For instance, indole acetic acid is not included in the study, as it is used to clear weeds and mostly acts as a herbicide. However, mepiquat chloride is included, as it strengthens stem growth of cereal crops.
-All revenues are calculated in US dollars and reflect revenues of manufacturers. Units are defined in terms of kilo tons. Unit shipment forecasts are based on the volume of plant health improvement agents used in agriculture.

Market Definitions—Product Scope
Fertilizers covered in this research service are:
oN-based fertilizers: Ammonium nitrate, calcium ammonium nitrate, and urea
oP-based fertilizers: Ammonium phosphate and triple super phosphate
oK-based fertilizers: Muriate of potash and sulfate of potash
oBlends: Nitrogen Phosphate Potash (NPK) and Phosphate and Potash (PK)
-PGRs included in the study are mepiquat chloride, ethephon, chlormequat chloride, prohexadione-calcium, and gibberellic acid.
-Micronutrients analyzed for this research study are zinc sulfate, borax, ferrous sulfate, manganese sulfate, and others (amino acids and copper).
-Nutrient requirements (N, P, and K) of crops vary. Though, nutrients are supplied as fertilizers, they are discussed as segment independent of the Western European plant health improvement agents market.
oVarious nutrients used in different plant health improvement agents are discussed in this study. The numbers are independent values and will not add upto the total market. The nutrients segment was included to give clients a perspective of the nutrient requirement (N, P, and K) for the Western European agricultural market.

Table Of Contents

Analysis of the Western European Plant Health Improvement Agents Market
1. EXECUTIVE SUMMARY

Executive Summary
Key Findings
Market Engineering Measurements
CEO's Perspective

2. MARKET OVERVIEW

Market Overview
Market Definitions
Market Definitions—Product Scope
Plant Health Improvement Agents Market—Methodology
Market Trends
Market Overview—Key Questions This Study Will Answer
Market Segmentation
Plant Health Improvement Agent Manufacturers
Market Distribution Channels
Plant Health Improvement Agents Market—Value Chain

3. DRIVERS AND RESTRAINTS—TOTAL PLANT HEALTH IMPROVEMENT AGENTS MARKET

Drivers and Restraints—Total Plant Health Improvement Agents Market
Drivers and Restraints
Drivers Explained
Restraints Explained

4. FORECAST AND TRENDS—TOTAL PLANT HEALTH IMPROVEMENT AGENTS MARKET

Forecast and Trends—Total Plant Health Improvement Agents Market
Market Engineering Measurements
Forecast Assumptions
Total Plant Health Improvement Agents Market—Volume and Revenue Forecast
Total Plant Health Improvement Agents Market—Percent Revenue Forecast by Product Type
Growth Rate Forecast by Product Type
Total Plant Health Improvement Agents Market—Volume and Revenue Forecast Discussion
Total Plant Health Improvement Agents Market—Pricing Trends and Forecast
Total Plant Health Improvement Agents Market—Pricing Trends by Product Type
Total Plant Health Improvement Agents Market—Pricing Trends and Forecast Discussion
Key Success Factors

5. MARKET SHARE AND COMPETITIVE ANALYSIS—TOTAL PLANT HEALTH IMPROVEMENT AGENTS MARKET

Market Share and Competitive Analysis—Total Plant Health Improvement Agents Market
Competitive Analysis—Market Share
Market Share Analysis
Competitive Environment
Competitive Factors and Assessment

6. CEO'S 360 DEGREE PERSPECTIVEON THE PLANT HEALTH IMPROVEMENT AGENTS INDUSTRY

CEO's 360 Degree Perspectiveon the Plant Health Improvement Agents Industry
CEO's 360 Degree Perspective

7. FERTILIZERS SEGMENT ANALYSIS

Fertilizers Segment Analysis
Fertilizers Segment Key Findings
Fertilizers Segment—Market Engineering Measurements
Fertilizers Segment—Volume and Revenue Forecast
Fertilizers Segment—Volume and Revenue Forecast Discussion
Fertilizers Segment—Percent Volume Split by Product Type
Fertilizers Segment—Percent Revenue Forecast by Nitrogen-based Fertilizer Type
Fertilizers Segment—Percent Revenue Forecast by Potash-based Fertilizer Type
Fertilizers Segment—Percent Revenue Forecast by Phosphate-based Fertilizer Type
Fertilizers Segment—Percent Revenue Forecast by Fertilizer Blend Type
Fertilizers Segment—Percent Revenue Forecast Discussion by Product Type
Fertilizer Segment—Percent Revenue Forecast by Country
Fertilizers Segment—Market Share
Fertilizers Segment—Competitive Environment

8. MICRONUTRIENTS SEGMENT ANALYSIS

Micronutrients Segment Analysis
Micronutrients Segment Key Findings
Micronutrients Segment—Market Engineering Measurements
Micronutrients Segment—Volume and Revenue Forecast
Micronutrients Segment—Volume and Revenue Forecast Discussion
Micronutrients Segment—Percent Volume Split by Product Type
Micronutrients Segment—Percent Volume Split by Product Type Discussion
Micronutrients Segment—Percent Revenue Forecast by Country
Micronutrients Segment—Market Share
Micronutrients Segment—Competitive Environment

9. PLANT GROWTH REGULATORS SEGMENT ANALYSIS

Plant Growth Regulators Segment Analysis
Plant Growth Regulators Segment Key Findings
Plant Growth Regulators Segment—Market Engineering Measurements
Plant Growth Regulators Segment—Volume and Revenue Forecast
Plant Growth Regulators Segment—Volume and Revenue Forecast Discussion
Plant Growth Regulators Segment—Percent Volume Split by Product Type
Plant Growth Regulators Segment—Percent Volume Forecast Discussion by Product Type
Plant Growth Regulators Segment—Percent Revenue Forecast by Country
Plant Growth Regulators Segment—Market Share
Plant Growth Regulators Segment—Competitive Environment

10. NUTRIENTS SEGMENT ANALYSIS

Nutrients Segment Analysis
Nutrients Segment Breakdown
Nutrients Segment—Nitrogen Volume Forecast
Nutrients Segment—Phosphate Volume Forecast
Nutrients Segment—Potash Volume Forecast
Nutrients Segment—Percent Volume Forecast by Product Type
Nitrogen—Percent Volume Forecast by Country
Phosphate—Percent Volume Forecast by Country
Potash—Percent Volume Forecast by Country
Nutrients—Percent Volume Forecast Discussion

11. SPAIN ANALYSIS

Spain Analysis
Spain—Overview
Spain Market—Volume and Revenue Forecast
Spain Market—Volume and Revenue Forecast Discussion
Spain Market—Percent Revenue Forecast by Product Type
Spain Market—Percent Revenue Forecast by Fertilizer Product Type
Spain Market—Percent Revenue by Fertilizer Type
Spain Market—Percent Revenue by PGR and Micronutrients Type

12. FRANCE ANALYSIS

France Analysis
France—Overview
France Market—Volume and Revenue Forecast
France Market—Volume and Revenue Forecast Discussion
France Market—Percent Revenue Forecast by Product Type
France Market—Percent Revenue Forecast by Fertilizer Product Type
France Market—Percent Revenue by Fertilizer Type
France Market—Percent Revenue by PGR and Micronutrient Type

13. GERMANY ANALYSIS

Germany Analysis
Germany—Overview
Germany Market—Volume and Revenue Forecast
Germany Market—Volume and Revenue Forecast Discussion
Germany Market—Percent Revenue Forecast by Product Type
Germany Market—Percent Revenue Forecast by Fertilizer Product Type
Germany Market—Percent Revenue by Fertilizer Type
Germany Market—Percent Revenue by PGR and Micronutrients Type

14. THE UNITED KINGDOM ANALYSIS

The United Kingdom Analysis
United Kingdom—Overview
United Kingdom Market—Volume and Revenue Forecast
United Kingdom Market—Volume and Revenue Forecast Discussion
United Kingdom Market—Percent Revenue Forecast by Product Type
United Kingdom Market—Percent Revenue Forecast by Fertilizer Product Type
United Kingdom Market—Percent Revenue by Fertilizer Type
United Kingdom Market—Percent Revenue by PGR and Micronutrients Type

15. ITALY ANALYSIS

Italy Analysis
Italy—Overview
Italy Market—Volume and Revenue Forecast
Italy Market—Volume and Revenue Forecast Discussion
Italy Market—Percent Revenue Forecast by Product Type
Italy Market—Percent Revenue Forecast by Fertilizer Product Type
Italy Market—Percent Revenue by Fertilizer Type
Italy Market—Percent Revenue by PGR and Micronutrients Type

16. SCANDINAVIA ANALYSIS

Scandinavia Analysis
Scandinavia—Overview
Scandinavia Market—Volume and Revenue Forecast
Scandinavia Market—Volume and Revenue Forecast Discussion
Scandinavia Market—Percent Revenue Forecast by Product Type
Scandinavia Market—Percent Revenue Forecast by Fertilizer Product Type
Scandinavia Market—Percent Revenue by Fertilizer Type
Scandinavia Market—Percent Revenue by PGR and Micronutrients Type

17. BENELUX ANALYSIS

Benelux Analysis
Benelux Countries—Overview
Benelux Market—Volume and Revenue Forecast
Benelux Market—Volume and Revenue Forecast Discussion
Benelux Market—Percent Revenue Forecast by Product Type
Benelux Market—Percent Revenue Forecast by Fertilizer Product Type
Benelux Market—Percent Revenue by Fertilizer Type
Benelux Market—Percent Revenue by PGR and Micronutrients Type

18. REST OF WESTERN EUROPE BREAKDOWN

Rest of Western Europe Breakdown
Rest of Western Europe—Overview
Rest of Western Europe Market—Volume and Revenue Forecast
Rest of Western Europe Market—Volume and Revenue Forecast Discussion
Rest of Western Europe Market—Percent Revenue Forecast by Product Type
Rest of Western Europe Market—Percent Revenue Forecast by Fertilizer Product Type
Rest of Western Europe Market—Percent Revenue by Fertilizer Type
Rest of Western Europe Market—Percent Revenue by PGR and Micronutrients Type

19. THE LAST WORD

The Last Word
The Last Word—3 Big Predictions
Legal Disclaimer

20. APPENDIX

Appendix
Market Engineering Methodology
Learn More—Next Steps

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