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Snapshot: White goods sector in India

  • July 2014
  • -
  • Madras Consultancy Group
  • -
  • 10 pages

The total sales for white goods in India was estimated around 16.4 million units in 2012-13. While refrigerators have emerged from the mould of luxury products and have reached penetration levels of around 30%, other products such as air conditioners have low penetration levels of around 5-6%.

This note on white goods sector has been prepared through extensive secondary research supported by detailed analysis and focuses on market details, growth trends, major players, recent developments and key drivers of the Indian white goods sectors.

This report can be used as an “Information & Management Tool” and is ideal for overseas investors to get the first feel of the Indian white goods sector. Senior managers, apart from gaining insight into the white goods sector, can also use this report for making presentations to internal audiences, customers, collaborators and channel partners.

Table Of Contents

Snapshot: White goods sector in India
A. Introduction
B. Product Segmentation
C. Segment-wise Details
C.1.1. Refrigerators
C.1.2. Air Conditioners
C.1.3. Washing Machines

List of Figures

Figure 1: White Goods sector: Key drivers and trends
Figure 2: White goods sector: Product segmentation
Figure 3: White goods sector: Trend in volume sales, 2009-12, Million nos.
Figure 4: White goods sector: Market break-up by segments (2012-13)
Figure 5: Refrigerators: Trend in sales, (Mn nos.)
Figure 6: Refrigerators volume market: Direct Cool 2012-13
Figure 7: Air Conditioners: Trend in sales (2008-12) Mn nos.
Figure 8: Air Conditioner: Break-up of sales by category (2012-13)
Figure 9: Washing Machines: Trend in sales (2008-12) Mn nos.
Figure 10: Washing Machines: Break-up by category (2012-2013)


List of Tables

Table 1: Refrigerators: Company sales details, 2012-13
Table 2: Refrigerators: New products
Table 3: Air Conditioner: Company sales details, 2013
Table 4: Air conditioners new products
Table 5: Washing Machines: Company sales details, 2012-13
Table 6: Washing machine new products


Companies Mentioned

Blue Star
Godrej
Haier
LG
Panasonic
Samsung
Videocon
Voltas
Whirlpool

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