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According to this latest edition of our perennial report on denim and jeanswear, the denim jean will continue to dominate the world casual clothing market indefinitely. There appears to be no indication that this badge of independence shows any sign of losing its appeal.


Cotton prices will remain low. Consequently, prices of both denim and jeans will continue to be competitive. By 2021, we at just-style do not anticipate the average jeans price rising above US$30.00.


But the location of manufacturing for jeans is uncertain. The current huge political uncertainties in the Middle East and North Africa may well result in the locations of both jeans factories and denim mills changing. The countries most at risk are Tunisia, Egypt and Pakistan. The likely beneficiaries could be Vietnam, Cambodia, parts of South America, and mainly Bangladesh.


This edition of the report pulls together all aspects of the global denim and jeans sector. From cotton production, to garment sourcing, consumer demand to brands and fashion, it builds these facets into a complete picture of what it will take to predict demand for, to source and to sell a pair of jeans in the coming years.

Table Of Contents

Global market review of denim and jeanswear - forecasts to 2021

Executive summary
Jeans, the staple of the wardrobe
Jeans and denim by 2021
The universal jeans consumer, and the world jeans market
Jeans market annual timeline 2011-2021, in US dollar values and units
Jeans and denim manufacturing countries
Cotton growing


Chapter 1 The market for denim jeans
Jeans, the longest running clothing fad in history
Jeans, the strongest trend in garment history
Jeans, the staple of the wardrobe


Chapter 2 The universal jeans consumer
What are your jeans worth?
Segmenting the jeans market by price bands


Chapter 3 Jeans and denim added value in the supply chain
The added value model
The added value model applied to the world wholesale market value
The added value model applied to the world denim weaving market value


Chapter 4 Jeans market value timeline (2011-2021)
Jeans market annual timeline (2011-2021), in US dollar values
Jeans market annual timeline (2011-2021), in units
Long term jeans market prices


Chapter 5 World headline figures by continent
Approach to quantifying the jeans market
Geographical world regions
World retail headline figures, reasons and comments
North American retail headline figures, reasons and comments
European retail headline figures, reasons and comments
Asia retail headline figures, reasons and comments
South America retail headline figures, reasons and comments
Rest of the World retail headline figures, reasons and comments


Chapter 6 Headline figures and commentary for selected countries
The selected countries
United States
Brazil
Russia
India
China


Chapter 7 Consumption, production and international trade in jeans
Consumption through organised retail or through the black/grey economy
Production and international trade in jeans
Jeans imports and where they come from
North America
Europe
Asia
South America
Rest of the Wold


Chapter 8 Production and international trade in denim
Where do these denim exports go to? Taken country by country, and for 2014
Denim weaving capacity
Denim mills around the world


Chapter 9 Cotton growing and international trade
Who grows the cotton?


Chapter 10 Where next for the denim and jeans industries?
The longest running fad, or the strongest trend in history?
Marketing to the millennials
Cotton prices
Political instability
Consumers, brands and retailer attitudes


List of tables


Table 1: World jeans retail market split by price band, 2016 (retail value, volume, price)
Table 2: Jeans supply chain price models
Table 3: Jeans wholesale and retail values by region, 2016 (US$bn)
Table 4: Retail jeans sales for world and by region, 2011-2021 (US$bn)
Table 5: Retail jeans % value growth by world and regions, 2016 over 2011, and 2021 over 2016
Table 6: Retail jeans sales for world and by region, 2011-2021 (m's units)
Table 7: Retail jeans unit growth by world and regions, % rates, 2016 over 2011, and 2021 over 2016
Table 8: Average jeans retail prices for world and by region, 2011-2012 (US$)
Table 9: Currency exchange rates
Table 10: Major jeans manufacturer countries in 2014
Table 11: 2010 and 2014 US imports of denim jeans (volume and price)
Table 12: 2010 and 2014 EU28 imports of denim jeans (volume and price)
Table 13: Historic growth of denim fabric exports
Table 14: Historic growth of denim fabric imports
Table 16: 2014 denim weaving capacity and suppliers by country
Table 17: World cotton production, 2012-2016 (m's bales)

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