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Digital TV North America Forecasts

  • March 2016
  • -
  • Digital TV Research
  • -
  • 28 pages

The number of pay TV subs in North America [Canada and the US] will fall from 112 million in the peak year of 2012 to 106 million in 2021, according to the fifth edition of the Digital TV North America Forecasts report.

Simon Murray, Principal Analyst at Digital TV Research, said: “At first glance, this does not indicate a massive cord-cutting problem. However, the number of non-pay TV homes will climb from 20.7 million to 33.3 million over the same period [as the number of households will continue to increase]. To put it another way, pay TV penetration will drop from 87.1% in 2012 to 80.3% in 2021.”

Pay TV revenues [subscriptions and on-demand] in North America peaked in 2015 at $111.64 billion. Digital TV Research forecasts that revenues will fall by 12.1% - or $13.54 billion - to $98.10 billion in 2021. Cable revenues will decline by $10.76 billion - $2.14 billion less from analog cable and $8.62 billion lower for digital cable. Satellite TV will lose a further $2.13 billion, and IPTV $0.65 billion.

Published in March 2016, this 65-page electronically-delivered report comes in two parts:

- A 28-page PDF file providing punchy narrative and succinct analysis in the Executive Summary and a digital TV briefing for Canada and the US.
- An excel workbook providing detailed forecasts from 2010 to 2021 for Canada and the US as well as handy comparative tables for the region.

Table Of Contents

Digital TV North America Forecasts
Published in March 2016, this 65-page electronically-delivered report comes in two parts:

- A 28-page PDF file providing punchy narrative and succinct analysis in the Executive Summary and a digital TV briefing for Canada and the US.
-An excel workbook providing detailed forecasts from 2010 to 2021 for Canada and the US as well as handy comparative tables for the region

Forecasts (2010-2021) contain the following detail for Canada and the US:

USA digital TV forecasts
Households (000)
TV households (000)
Digital cable subs (000)
Analog cable subs (000)
Pay IPTV subscribers (000)
Pay digital satellite TV subs (000)
Digital free satellite TV homes (000)
Analog satellite TV households (000)
Analog terrestrial households (000)
Primary FTA DTT households (000)
Primary Pay DTT households (000)
Digital homes (000)
Analog homes (000)
Pay TV subscribers (000)
Total DTT homes (000)
Digital cable subs/TV HH
Analog cable subs/TV HH
Pay IPTV subs/TV HH
Pay satellite TV/TV HH
Digital free satellite TV/TV HH
Analog satellite TV/TV HH
Analog terrestrial/TVHH
Primary FTA DTT/TV HH
Primary pay DTT/TV HH
TVHH/HH Digital/TV HH
Analog/TV HH
Pay TV Subs/TV HH
Total DTT/TVHH
Stand-alone digital cable subs (000)
Dual-play digital cable subs (000)
Triple-play digital cable subs (000)
Stand-alone pay IPTV subs (000)
Dual-play pay IPTV subs (000)
Triple-play pay IPTV subs (000)

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