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  4. > Opportunity Analysis for the Automotive Parts and Service eRetailing Market in Europe

Tyres and Accessories Will Push Online Parts Close to 20 Billion Euros by 2020

Online parts sales are expected to more than quadruple over the next 5 to 7 years as eRetailers refine their business models for delivering products to vehicle owners and service professionals in the automotive aftermarket. For now, tyre manufacturers are driving the migration to online sales channels as parts and service providers determine which platforms and partnerships are best aligned to their products and customers. For the purposes of this research, eRetailing includes most automotive spare parts sold online in the European Union countries and Russia. More than 20 interviews were conducted with stakeholders across the automotive aftermarket value chain. The base year is 2013, and the forecast period extends to 2020.

Executive Summary—Key Findings eRetailing in the automotive aftermarket was valued at € billion in 2013; it is expected to grow to € billion by 2020.
In 2013, online sales accounted for about % of total aftermarket retail level sales. By 2020, eRetail sales are expected to reach about % of aftermarket revenue with a CAGR of%. Tyres were the leading product category, accounting for nearly % of all online sales. Brakes, batteries and vehicle accessories are expected to see strong growth in the forecast period. France, Germany and UK are the countries with highest penetration of aftermarket eRetail, while Russia is expected to be the fastest growing (approximately % CAGR) eRetail market in the future.

Mass eRetailers such as Amazon expected to gain overall market share from % (2013) to% (2013). However, tyre eRetailers, traditional parts retailers and pure play parts eRetailers are expected to hold ground over the forecasted period because of regional preferences and presence. Convenience factors such as fulfilment time and cost to customer will supersede lower online pricing as key value propositions for parts eRetailing.

Table Of Contents

Opportunity Analysis for the Automotive Parts and Service eRetailing Market in Europe
1. EXECUTIVE SUMMARY

Executive Summary
Executive Summary—Key Findings
Executive Summary—Top Transformational Shifts Expected to Shape the Future of Parts Retailing (2013 to 2020)
Executive Summary—The 3600 Integrated Customer Journey
Executive Summary—Shifting from Service Model to Solutions Model
Executive Summary—The Automotive eRetailing Gap
Executive Summary—Parts eRetailing Opportunity in Key Countries
Executive Summary—Online Parts vs. Total Aftermarket Parts Revenue
Executive Summary—eRetailing Penetration/Growth by Key Regions
Executive Summary—Parts eRetailing in France
Executive Summary—Automotive eRetailing Product Category Analysis
Executive Summary—Automotive eRetailing Value Chain
Executive Summary—eRetailing Competitive Analysis
Executive Summary—Key Automotive eRetail Participants in Operation
Executive Summary—Key Automotive eRetail Participants in Operation (continued)
Automotive eRetailing Business Models—Direct and Marketplace
Business Model Analysis by Participant Type
Emerging Bricks and Clicks Convergence Models in Parts and Service
Executive Summary—Halfords' Omni-channel Approach
Executive Summary—Service Aggregation Emerging Model
Executive Summary—Key OES Comparative Strategies in UK
Executive Summary—OES-to-Marketplace: BMW eBay Direct
Executive Summary—Key Findings and Future Outlook

2. RESEARCH SCOPE, OBJECTIVES, BACKGROUND, AND METHODOLOGY

Research Scope, Objectives, Background, and Methodology
Research Scope and Background
Vehicles in Operation by Country
Vehicles in Operation by Brand
Research Aims and Objectives
Key Questions this Study Will Answer
Research Methodology
Key Participant Groups Compared in This Study

3. DEFINITIONS AND SEGMENTATION

Definitions and Segmentation
eCommerce and Online Retail Definitions
Channel Participant Segmentation
Channel Participant Definitions
Definitions
Vehicle Segmentation

4. ERETAILING MARKET OVERVIEW—AUTOMOTIVE AND NON-AUTOMOTIVE

eRetailing Market Overview—Automotive and Non-Automotive
Global Overall Online Retail Sales Outlook
Percentage of Population Who Shopped Online—Europe
Online Product Penetration Rates
Key Legislative Trends in eRetailing—Europe
Europe—mCommerce Market Dynamics

5. IMPACT OF MEGA TRENDS ON AUTOMOTIVE PARTS AND SERVICE ERETAILING

Impact of Mega Trends on Automotive Parts and Service eRetailing
Impact of Mega Trends on Aftermarket
Top Transformational Shifts Expected to Shape the Future of Parts Retailing (2013 to 2020)
Transformational Shift #1—Future Stores
Transformational Shift #2—Omni-channel Retailing
Transformational Shift #3—Connected Retailing
Transformational Shift #4—New Business Models
Transformational Shift #5—Engaging Retailing
Transformational Shift #6—Last-mile Logistics
Transformational Shift #7—Big Data Retailing
Impact on Aftermarket—The 360º Integrated Customer Journey
Impact on Aftermarket—Fulfilment Will Emerge as Key Differentiator
Impact on Aftermarket—Future Smart Distribution and Service Network
Impact on Aftermarket: Shifting from Service Model to Solutions Model

6. AUTOMOTIVE PARTS AND SERVICE ERETAILING—DEMAND FACTORS AND CHALLENGES

Automotive Parts and Service eRetailing—Demand Factors and Challenges
Key Influencers of Parts-related Online Research and Sales
Key Reasons for Not Buying Parts Online
Challenges for Online eRetailers to Cross-border European Presence

7. AUTOMOTIVE PARTS AND SERVICE ERETAILING—MARKET OVERVIEW

Automotive Parts and Service eRetailing—Market Overview
The Automotive eRetailing Gap
Digitisation Expansion in Auto Parts and Service
eRetailing Evolution
Key Automotive eRetail Participants in Operation
Automotive eRetailing Value Chain
Recent Strategic Developments in Automotive Parts eRetailing

8. AUTOMOTIVE PARTS AND SERVICE ERETAILING—REVENUE ANALYSIS AND FORECAST

Automotive Parts and Service eRetailing—Revenue Analysis and Forecast
Automotive Parts and Service eRetailing—Revenue Scenario Analysis
Revenue Forecast Scenario Assumptions to 2020
Revenue Forecast by Country
Online and Aftermarket Parts Retail Comparative Share by Region
eRetailing Penetration and Growth Comparison by Key Regions
Percent Revenue Forecast by Type
Percent Revenue Forecast by Participant Type Discussion
Automotive eRetailing Product Category Analysis
Tyre eRetailing: Leading Aftermarket Product Segment

9. AUTOMOTIVE PARTS AND SERVICE ERETAILING— BUSINESS MODELS

Automotive Parts and Service eRetailing— Business Models
Automotive eRetailing Business Models—Direct and Marketplace
Business Model Analysis by Participant Type
Why the Marketplace Model Works
Emerging Bricks and Clicks Convergence Models in Parts and Service
Collaborative Bricks and Clicks—Tesco/Blackcircles.com
Mobile Service—Allopneus/Kwik Fit
OEM to Marketplace—BMW eBay Direct
OEM to Marketplace—Other Key Brands
Service Aggregation
Case Study—whocanfixmycar.com's Service Aggregation Model
Customised Fulfilment Emerging as Key Differentiator
Social Commerce in Automotive Parts
Case Study—Social Media Significance: Norauto (France)

10. COUNTRY PROFILES

Country Profiles
Overall eRetailing Dashboard—France
Parts eRetailing Dashboard—France
Overall eRetailing Dashboard—Germany
Parts eRetailing Dashboard—Germany
Overall eRetailing Dashboard—UK
Parts eRetailing Dashboard—UK
Overall eRetailing Dashboard—Russia
Parts eRetailing Dashboard—Russia
Overall eRetailing Dashboard—Italy
Parts eRetailing Dashboard—Italy
Overall eRetailing Dashboard—Spain
Parts eRetailing Dashboard—Spain

11. AUTOMOTIVE PARTS AND SERVICE ERETAILING— COMPETITIVE ANALYSIS AND KEY COMPETITOR PROFILES

Automotive Parts and Service eRetailing— Competitive Analysis and Key Competitor Profiles
Comparative Benchmarking—Criteria Definitions
Comparative Benchmarking by Participant Type
Comparative Benchmarking by Key Participants
Company Profile—Delticom
Company Profile—Amazon
Company Profile—EuroCarParts
Company Profile—Oscaro
Company Profile—Halfords
Company Profile—Exist.ru
Company Profile—Allopneus
Company Profile—Mister Auto
Company Profile—Blackcircles
Company Profile—eGommerce
Company Profile—eBay

12. CONCLUSIONS AND FUTURE OUTLOOK

Conclusions and Future Outlook
Key Conclusions and Future Outlook
3 Big Predictions for Automotive Parts and Service eRetailing
Legal Disclaimer

13. APPENDIX A—TYRE ERETAILING

Appendix A—Tyre eRetailing
Tyre Revenue by Region
Key Tyre eRetailers—Market Share
Key Tyre eRetailers—Strategy Benchmarking

14. APPENDIX B—OEM PARTS RETAILING STRATEGIES

Appendix B—OEM Parts Retailing Strategies
OES Offline vs. Online Sales Scenario Analysis
Case Study—OEM Comparative Strategies in UK

15. APPENDIX C—ABBREVIATIONS; AFTERMARKET RESEARCH PROGRAM

Appendix C—Abbreviations; Aftermarket Research Program
Abbreviations and Acronyms Used
Learn More—Next Steps
Relevant Research—Published or In-progress Studies
Planned 2014 Research
Market Engineering Methodology

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