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Tyres and Accessories Will Push Online Parts Close to 20 Billion Euros by 2020
Online parts sales are expected to more than quadruple over the next 5 to 7 years as eRetailers refine their business models for delivering products to vehicle owners and service professionals in the automotive aftermarket. For now, tyre manufacturers are driving the migration to online sales channels as parts and service providers determine which platforms and partnerships are best aligned to their products and customers. For the purposes of this research, eRetailing includes most automotive spare parts sold online in the European Union countries and Russia. More than 20 interviews were conducted with stakeholders across the automotive aftermarket value chain. The base year is 2013, and the forecast period extends to 2020.
Executive Summary—Key Findings eRetailing in the automotive aftermarket was valued at € billion in 2013; it is expected to grow to € billion by 2020.
In 2013, online sales accounted for about % of total aftermarket retail level sales. By 2020, eRetail sales are expected to reach about % of aftermarket revenue with a CAGR of%. Tyres were the leading product category, accounting for nearly % of all online sales. Brakes, batteries and vehicle accessories are expected to see strong growth in the forecast period. France, Germany and UK are the countries with highest penetration of aftermarket eRetail, while Russia is expected to be the fastest growing (approximately % CAGR) eRetail market in the future.
Mass eRetailers such as Amazon expected to gain overall market share from % (2013) to% (2013). However, tyre eRetailers, traditional parts retailers and pure play parts eRetailers are expected to hold ground over the forecasted period because of regional preferences and presence. Convenience factors such as fulfilment time and cost to customer will supersede lower online pricing as key value propositions for parts eRetailing.
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