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Revenue management systems: worldwide market shares 2013

  • July 2014
  • -
  • Analysys Mason
  • -
  • 64 pages

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The business environment in 2013

Convergent platforms are becoming the standard
-Most billing and mediation platforms being deployed now are convergent or can support convergent use cases. This has become a mandatory criteria for all new revenue management deployments.
-In many cases, the initial deployments of convergent platforms are for ‘non-convergent’ use cases, and their full potential will not be realised for several years.

Multi-play and family bundles are driving loyalty
-As the cost of customer acquisition increases, Tier 1 and some Tier 2 CSPs are investing in offering sharing plans and multi-play bundles to reduce customer churn.

Mobile data continues to be a catalyst for system upgrades
-Demand for adjunct systems to support data services is growing in emerging economies in APAC and LATAM.
-The combination of PCRF and charging systems has enabled CSPs to launch new services such as data boosts and tiered pricing to better monetise data traffic.
-As LTE coverage increases, it will drive system upgrades and roaming partner agreements as established partnerships are rearranged because of incompatibility with old networks.

Macroeconomic conditions
-Mobile broadband requirements drove an increase in spending in NA, while growth in APAC and LATAM slowed even as subscriber numbers continued to increase. CSP spending remains cautious in Western Europe.
-Underlying market conditions in developed markets, where subscriber numbers are no longer growing and are even declining in some cases, also dampened spending.
-Political uncertainty in the Middle East and Europe inhibited consumer spending in EMEA.

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