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Alcoholic Drinks in Belgium, Euromonitor International

  • July 2014
  • -
  • Euromonitor International
  • -
  • 101 pages

A negative performance from standard lager significantly impacted the alcoholic drinks market in Belgium in 2013, resulting in a decline in both volume and value sales. Wine remained static while spirits, driven by the increasing popularity of whiskies and English gin, managed to grow in both value and volume terms.

Euromonitor International’s Alcoholic Drinks in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Alcoholic Drinks in Belgium, Euromonitor International
ALCOHOLIC DRINKS IN BELGIUM
Euromonitor International
July 2014

LIST OF CONTENTS AND TABLES

Executive Summary
Beer Decline Behind A Negative Performance in 2013
Authenticity and Tradition
Towards Fragmentation
4.
Static Performance Anticipated Over the Forecast Period
Key Trends and Developments
Slightly Better Economic Climate Aids Recovery in On-trade Sales
Quality Over Quantity
Trend Towards More Authentic Products Favours Premiumisation
Key New Product Launches
Summary 1 Key New Product Developments 2013
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2008-2013
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2013
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2013
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2013
Table 5 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2013
Table 6 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2013
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013
Market Data
Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
Table 9 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
Table 12 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
Table 13 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
Table 14 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
Table 16 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
Table 17 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
Table 18 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2013
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Definitions
Published Data Comparisons
Sources
Summary 2 Research Sources
Alken Maes NV Sa, Brouwerijen in Alcoholic Drinks (belgium)
Strategic Direction
Key Facts
Summary 3 Alken Maes NV SA, Brouwerijen: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Alken Maes NV SA, Brouwerijen: Competitive Position 2013
Brouwerij Haacht NV SA in Alcoholic Drinks (belgium)
Strategic Direction
Key Facts
Summary 5 Brouwerij Haacht NV SA: Key Facts
Summary 6 Brouwerij Haacht NV SA: Operational Indicators
Company Background
Production
Summary 7 Brouwerij Haacht NV SA: Production Statistics 2013
Competitive Positioning
Summary 8 Brouwerij Haacht NV SA: Competitive Position 2013
Bruggeman NV in Alcoholic Drinks (belgium)
Strategic Direction
Key Facts
Summary 9 Bruggeman NV: Key Facts
Company Background
Production
Competitive Positioning
Summary 10 Bruggeman NV: Competitive Position 2013
Duvel Moortgat NV in Alcoholic Drinks (belgium)
Strategic Direction
Key Facts
Summary 11 Duvel Moortgat NV: Key Facts
Summary 12 Duvel Moortgat NV: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Duvel Moortgat NV: Competitive Position 2013
Prik and Tik Cvba in Alcoholic Drinks (belgium)
Strategic Direction
Key Facts
Summary 14 Prik and Tik CVBA: Key Facts
Summary 15 Prik and Tik CVBA: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 16 Prik and Tik CVBA: Private Label Portfolio
Competitive Positioning
Summary 17 Prik and Tik CVBA: Competitive Position 2013
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 18 Lager by Price Band 2013
Table 23 Number of Breweries 2008-2013
Category Data
Table 24 Sales of Beer by Category: Total Volume 2008-2013
Table 25 Sales of Beer by Category: Total Value 2008-2013
Table 26 Sales of Beer by Category: % Total Volume Growth 2008-2013
Table 27 Sales of Beer by Category: % Total Value Growth 2008-2013
Table 28 Sales of Beer by Off-trade vs On-trade: Volume 2008-2013
Table 29 Sales of Beer by Off-trade vs On-trade: Value 2008-2013
Table 30 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 31 Sales of Beer by Off-trade vs On-trade: % Value Growth 2008-2013
Table 32 GBO Company Shares of Beer: % Total Volume 2009-2013
Table 33 NBO Company Shares of Beer: % Total Volume 2009-2013
Table 34 LBN Brand Shares of Beer: % Total Volume 2010-2013
Table 35 Production, Imports and Exports of Beer: Total Volume 2007-2012
Table 36 Imports of Beer by Country of Origin: Total Volume 2007-2012
Table 37 Imports of Beer by Country of Origin: Total Value 2007-2012
Table 38 Exports of Beer by Country of Destination: Total Volume 2007-2012
Table 39 Exports of Beer by Country of Destination: Total Value 2007-2012
Table 40 Forecast Sales of Beer by Category: Total Volume 2013-2018
Table 41 Forecast Sales of Beer by Category: Total Value 2013-2018
Table 42 Forecast Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 43 Forecast Sales of Beer by Category: % Total Value Growth 2013-2018
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 44 Sales of Cider/Perry: Total Volume 2008-2013
Table 45 Sales of Cider/Perry: Total Value 2008-2013
Table 46 Sales of Cider/Perry: % Total Volume Growth 2008-2013
Table 47 Sales of Cider/Perry: % Total Value Growth 2008-2013
Table 48 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2008-2013
Table 49 Sales of Cider/Perry by Off-trade vs On-trade: Value 2008-2013
Table 50 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 51 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2008-2013
Table 52 GBO Company Shares of Cider/Perry: % Total Volume 2009-2013
Table 53 NBO Company Shares of Cider/Perry: % Total Volume 2009-2013
Table 54 LBN Brand Shares of Cider/Perry: % Total Volume 2010-2013
Table 55 Production, Imports and Exports of Cider/Perry: Total Volume 2007-2012
Table 56 Imports of Cider/Perry by Country of Origin: Total Volume 2007-2012
Table 57 Imports of Cider/Perry by Country of Origin: Total Value 2007-2012
Table 58 Exports of Cider/Perry by Country of Destination: Total Volume 2007-2012
Table 59 Exports of Cider/Perry by Country of Destination: Total Value 2007-2012
Table 60 Forecast Sales of Cider/Perry: Total Volume 2013-2018
Table 61 Forecast Sales of Cider/Perry: Total Value 2013-2018
Table 62 Forecast Sales of Cider/Perry: % Total Volume Growth 2013-2018
Table 63 Forecast Sales of Cider/Perry: % Total Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 64 Sales of RTDS/High-strength Premixes by Category: Total Volume 2008-2013
Table 65 Sales of RTDS/High-strength Premixes by Category: Total Value 2008-2013
Table 66 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2008-2013
Table 67 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2008-2013
Table 68 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2008-2013
Table 69 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2008-2013
Table 70 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 71 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2008-2013
Table 72 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2009-2013
Table 73 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2009-2013
Table 74 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2010-2013
Table 75 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2013-2018
Table 76 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2013-2018
Table 77 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2013-2018
Table 78 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2013-2018
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch and Dark and White Rum Price Band Methodology
Summary 19 Benchmark Brands 2013
Category Data
Table 79 Sales of Spirits by Category: Total Volume 2008-2013
Table 80 Sales of Spirits by Category: Total Value 2008-2013
Table 81 Sales of Spirits by Category: % Total Volume Growth 2008-2013
Table 82 Sales of Spirits by Category: % Total Value Growth 2008-2013
Table 83 Sales of Spirits by Off-trade vs On-trade: Volume 2008-2013
Table 84 Sales of Spirits by Off-trade vs On-trade: Value 2008-2013
Table 85 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 86 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2008-2013
Table 87 Sales of Dark Rum by Price Platform: % Total Volume 2008-2013
Table 88 Sales of White Rum by Price Platform: % Total Volume 2008-2013
Table 89 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2008-2013
Table 91 Sales of Vodka by Price Platform: % Total Volume 2008-2013
Table 92 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2008-2013
Table 93 GBO Company Shares of Spirits: % Total Volume 2009-2013
Table 94 NBO Company Shares of Spirits: % Total Volume 2009-2013
Table 95 LBN Brand Shares of Spirits: % Total Volume 2010-2013
Table 96 Production, Imports and Exports of Spirits: Total Volume 2007-2012
Table 97 Imports of Spirits by Country of Origin: Total Volume 2007-2012
Table 98 Imports of Spirits by Country of Origin: Total Value 2007-2012
Table 99 Exports of Spirits by Country of Destination: Total Volume 2007-2012
Table 100 Exports of Spirits by Country of Destination: Total Value 2007-2012
Table 101 Production, Imports and Exports of Brandy and Cognac: Total Volume 2007-2012
Table 102 Production, Imports and Exports of Rum: Total Volume 2007-2012
Table 103 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2007-2012
Table 104 Production, Imports and Exports of Whiskies: Total Volume 2007-2012
Table 105 Production, Imports and Exports of Gin: Total Volume 2007-2012
Table 106 Production, Imports and Exports of Vodka: Total Volume 2007-2012
Table 107 Forecast Sales of Spirits by Category: Total Volume 2013-2018
Table 108 Forecast Sales of Spirits by Category: Total Value 2013-2018
Table 109 Forecast Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 110 Forecast Sales of Spirits by Category: % Total Value Growth 2013-2018
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 111 Sales of Wine by Category: Total Volume 2008-2013
Table 112 Sales of Wine by Category: Total Value 2008-2013
Table 113 Sales of Wine by Category: % Total Volume Growth 2008-2013
Table 114 Sales of Wine by Category: % Total Value Growth 2008-2013
Table 115 Sales of Wine by Off-trade vs On-trade: Volume 2008-2013
Table 116 Sales of Wine by Off-trade vs On-trade: Value 2008-2013
Table 117 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 118 Sales of Wine by Off-trade vs On-trade: % Value Growth 2008-2013
Table 119 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2008-2013
Table 120 Sales of Still White Wine by Price Segment: % Off-trade Volume 2008-2013
Table 121 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2008-2013
Table 122 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2008-2013
Table 123 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2008-2013
Table 124 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2008-2013
Table 125 Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2008-2013
Table 126 Sales of Still Red Wine by Quality Classification: % Total Volume 2008-2013
Table 127 Sales of Still White Wine by Quality Classification: % Total Volume 2008-2013
Table 128 Sales of Still Rose Wine by Quality Classification: % Total Volume 2008-2013
Table 129 GBO Company Shares of Still Light Grape Wine: % Total Volume 2009-2013
Table 130 NBO Company Shares of Still Light Grape Wine: % Total Volume 2009-2013
Table 131 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2010-2013
Table 132 GBO Company Shares of Champagne: % Total Volume 2009-2013
Table 133 NBO Company Shares of Champagne: % Total Volume 2009-2013
Table 134 LBN Brand Shares of Champagne: % Total Volume 2010-2013
Table 135 GBO Company Shares of Other Sparkling Wine: % Total Volume 2009-2013
Table 136 NBO Company Shares of Other Sparkling Wine: % Total Volume 2009-2013
Table 137 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2010-2013
Table 138 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2009-2013
Table 139 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2009-2013
Table 140 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2010-2013
Table 141 GBO Company Shares of Non-grape Wine: % Total Volume 2009-2013
Table 142 NBO Company Shares of Non-grape Wine: % Total Volume 2009-2013
Table 143 LBN Brand Shares of Non-grape Wine: % Total Volume 2010-2013
Table 144 Production, Imports and Exports of Wine: Total Volume 2007-2012
Table 145 Imports of Wine by Country of Origin: Total Volume 2007-2012
Table 146 Imports of Wine by Country of Origin: Total Value 2007-2012
Table 147 Exports of Wine by Country of Destination: Total Volume 2007-2012
Table 148 Exports of Wine by Country of Destination: Total Value 2007-2012
Table 149 Forecast Sales of Wine by Category: Total Volume 2013-2018
Table 150 Forecast Sales of Wine by Category: Total Value 2013-2018
Table 151 Forecast Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 152 Forecast Sales of Wine by Category: % Total Value Growth 2013-2018












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