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Alcoholic Drinks in Brazil, Euromonitor International

  • August 2014
  • 94 pages
  • Euromonitor International
Report ID: 2241912

Summary

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2013 was a challenging year for alcoholic drinks manufacturers across the market, but especially for beer, as a consequence of the negative macro-economic factors as well as unpredictable ones, like the poor climate conditions seen during the year. Macro-economic factors include decreasing purchasing power amongst low-income consumers, high inflation on food and beverages, timid GDP growth, as well as a population more indebted with durable products. Consequently, total volume declined in 2013,...

Euromonitor International’s Alcoholic Drinks in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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