Table of Contents
While the overall growth in volume of alcoholic drinks sales remained weak, value growth maintained positive momentum across most product categories in 2013. Continuing trends towards premium products and products perceived as of higher quality fed growth in value terms in both retail and foodservice. The trend has manifested itself in strong sales of craft beer versus largely flat demand for mainstream beer brands, as well as in the revival of categories like Canadian whisky.
Euromonitor International’s Alcoholic Drinks in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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