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Alcoholic Drinks in Poland, Euromonitor International

  • November 2014
  • -
  • Euromonitor International
  • -
  • 124 pages

2013 saw a decline of alcoholic drinks sales in volume terms. Maturated sales of vodka and beer coupled with the sluggish GDP growth, and relatively low consumer confidence levels, exerted downward pressure on sales of alcoholic drinks. What is more, Poland’s ageing society translates into a diminishing consumer base. Increasing health awareness also negatively impacts demand for alcoholic drinks.

Euromonitor International's Alcoholic Drinks in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Alcoholic Drinks in Poland, Euromonitor International
ALCOHOLIC DRINKS IN POLAND

November 2014

LIST OF CONTENTS AND TABLES

Executive Summary
Sales on A Downward Path
Consumers Increasingly Seek Value
Cedc in the Hands of Russian Standard
Discounters Still on the Growth Trajectory
Innovative Products Will Drive Sales Over the Forecast Period
Key Trends and Developments
Multinationals' Errors of Judgment Pave the Way To the Expansion of Domestic Companies
Digital Media Is Winning in Importance As the Tool of Communication With Consumers
Key New Product Launches
Summary 1 Key New Product Developments 2012-2014
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2008-2013
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2013
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2013
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2013
Table 5 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2013
Table 6 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2013
Table 7 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2013
Table 8 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2013
Table 9 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2013
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 10 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013
Market Data
Table 11 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
Table 12 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
Table 13 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
Table 14 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
Table 16 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
Table 17 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
Table 18 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
Table 19 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
Table 20 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
Table 21 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2013
Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 23 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 25 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Definitions
Published Data Comparisons
Sources
Summary 2 Research Sources
Ambra SA in Alcoholic Drinks (poland)
Strategic Direction
Key Facts
Summary 3 Ambra SA: Key Facts
Summary 4 Ambra SA: Operational Indicators
Company Background
Production
Summary 5 Ambra SA: Production Statistics 2013
Competitive Positioning
Summary 6 Ambra SA: Competitive Position 2013
Browary Regionalne Jakubiak Sp Zoo in Alcoholic Drinks (poland)
Strategic Direction
Key Facts
Summary 7 Browary Regionalne Jakubiak: Key Facts
Summary 8 Browary Regionalne Jakubiak Sp zoo: Operational Indicators
Company Background
Production
Summary 9 Browary Regionalne Jakubiak Sp zoo: Production Statistics 2012
Competitive Positioning
Summary 10 Browary Regionalne Jakubiak Sp zoo: Competitive Position 2013
Cedc International Sp Zoo in Alcoholic Drinks (poland)
Strategic Direction
Key Facts
Summary 11 CEDC International Sp zoo: Key Facts
Summary 12 CEDC International Sp zoo: Operational Indicators
Company Background
Production
Summary 13 CEDC International Sp zoo: Production Statistics 2013
Competitive Positioning
Summary 14 CEDC International Sp zoo: Competitive Position 2013
Sobieski Sp Zoo in Alcoholic Drinks (poland)
Strategic Direction
Key Facts
Summary 15 Sobieski Sp zoo: Key Facts
Summary 16 Sobieski Sp zoo: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 17 Sobieski Sp zoo: Competitive Position 2013
Stock Polska Sp Zoo in Alcoholic Drinks (poland)
Strategic Direction
Key Facts
Summary 18 Stock Polska Sp zoo: Key Facts
Summary 19 Stock Polska Sp zoo: Operational Indicators
Company Background
Production
Summary 20 Stock Polska Sp Zoo: Production Statistics 2013
Competitive Positioning
Summary 21 Stock Polska Sp zoo: Competitive Position 2013
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 22 Lager by Price Band 2013
Table 26 Number of Breweries 2008-2013
Category Data
Table 27 Sales of Beer by Category: Total Volume 2008-2013
Table 28 Sales of Beer by Category: Total Value 2008-2013
Table 29 Sales of Beer by Category: % Total Volume Growth 2008-2013
Table 30 Sales of Beer by Category: % Total Value Growth 2008-2013
Table 31 Sales of Beer by Off-trade vs On-trade: Volume 2008-2013
Table 32 Sales of Beer by Off-trade vs On-trade: Value 2008-2013
Table 33 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 34 Sales of Beer by Off-trade vs On-trade: % Value Growth 2008-2013
Table 35 GBO Company Shares of Beer: % Total Volume 2009-2013
Table 36 NBO Company Shares of Beer: % Total Volume 2009-2013
Table 37 LBN Brand Shares of Beer: % Total Volume 2010-2013
Table 38 Production, Imports and Exports of Beer: Total Volume 2007-2012
Table 39 Imports of Beer by Country of Origin: Total Volume 2007-2012
Table 40 Imports of Beer by Country of Origin: Total Value 2007-2012
Table 41 Exports of Beer by Country of Destination: Total Volume 2007-2012
Table 42 Exports of Beer by Country of Destination: Total Value 2007-2012
Table 43 Forecast Sales of Beer by Category: Total Volume 2013-2018
Table 44 Forecast Sales of Beer by Category: Total Value 2013-2018
Table 45 Forecast Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 46 Forecast Sales of Beer by Category: % Total Value Growth 2013-2018
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 47 Sales of Cider/Perry: Total Volume 2012-2013
Table 48 Sales of Cider/Perry: Total Value 2012-2013
Table 49 Sales of Cider/Perry: % Total Volume Growth 2012-2013
Table 50 Sales of Cider/Perry: % Total Value Growth 2012-2013
Table 51 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2013
Table 52 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2013
Table 53 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2013
Table 54 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2013
Table 55 GBO Company Shares of Cider/Perry: % Total Volume 2009-2013
Table 56 NBO Company Shares of Cider/Perry: % Total Volume 2009-2013
Table 57 LBN Brand Shares of Cider/Perry: % Total Volume 2010-2013
Table 58 Production, Imports and Exports of Cider/Perry: Total Volume 2007-2012
Table 59 Imports of Cider/Perry by Country of Origin: Total Volume 2007-2012
Table 60 Imports of Cider/Perry by Country of Origin: Total Value 2007-2012
Table 61 Exports of Cider/Perry by Country of Destination: Total Volume 2007-2012
Table 62 Exports of Cider/Perry by Country of Destination: Total Value 2007-2012
Table 63 Forecast Sales of Cider/Perry: Total Volume 2013-2018
Table 64 Forecast Sales of Cider/Perry: Total Value 2013-2018
Table 65 Forecast Sales of Cider/Perry: % Total Volume Growth 2013-2018
Table 66 Forecast Sales of Cider/Perry: % Total Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 67 Sales of RTDS/High-strength Premixes by Category: Total Volume 2008-2013
Table 68 Sales of RTDS/High-strength Premixes by Category: Total Value 2008-2013
Table 69 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2008-2013
Table 70 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2008-2013
Table 71 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2008-2013
Table 72 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2008-2013
Table 73 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 74 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2008-2013
Table 75 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2009-2013
Table 76 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2009-2013
Table 77 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2010-2013
Table 78 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2013-2018
Table 79 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2013-2018
Table 80 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2013-2018
Table 81 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2013-2018
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch and Dark and White Rum Whisky Price Band Methodology
Summary 23 Benchmark Brands 2013
Category Data
Table 82 Sales of Spirits by Category: Total Volume 2008-2013
Table 83 Sales of Spirits by Category: Total Value 2008-2013
Table 84 Sales of Spirits by Category: % Total Volume Growth 2008-2013
Table 85 Sales of Spirits by Category: % Total Value Growth 2008-2013
Table 86 Sales of Spirits by Off-trade vs On-trade: Volume 2008-2013
Table 87 Sales of Spirits by Off-trade vs On-trade: Value 2008-2013
Table 88 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 89 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2008-2013
Table 90 Sales of Dark Rum by Price Platform: % Total Volume 2008-2013
Table 91 Sales of White Rum by Price Platform: % Total Volume 2008-2013
Table 92 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2008-2013
Table 93 Sales of Gin by Price Platform: % Total Volume 2008-2013
Table 94 Sales of Vodka by Price Platform: % Total Volume 2008-2013
Table 95 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2008-2013
Table 96 GBO Company Shares of Spirits: % Total Volume 2009-2013
Table 97 NBO Company Shares of Spirits: % Total Volume 2009-2013
Table 98 LBN Brand Shares of Spirits: % Total Volume 2010-2013
Table 99 Production, Imports and Exports of Spirits: Total Volume 2007-2012
Table 100 Imports of Spirits by Country of Origin: Total Volume 2007-2012
Table 101 Imports of Spirits by Country of Origin: Total Value 2007-2012
Table 102 Exports of Spirits by Country of Destination: Total Volume 2007-2012
Table 103 Exports of Spirits by Country of Destination: Total Value 2007-2012
Table 104 Production, Imports and Exports of Brandy and Cognac: Total Volume 2007-2012
Table 105 Production, Imports and Exports of Rum: Total Volume 2007-2012
Table 106 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2007-2012
Table 107 Production, Imports and Exports of Whiskies: Total Volume 2007-2012
Table 108 Production, Imports and Exports of Gin: Total Volume 2007-2012
Table 109 Production, Imports and Exports of Vodka: Total Volume 2007-2012
Table 110 Production, Imports and Exports of Other Spirits: Total Volume 2007-2012
Table 111 Forecast Sales of Spirits by Category: Total Volume 2013-2018
Table 112 Forecast Sales of Spirits by Category: Total Value 2013-2018
Table 113 Forecast Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 114 Forecast Sales of Spirits by Category: % Total Value Growth 2013-2018
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 115 Sales of Wine by Category: Total Volume 2008-2013
Table 116 Sales of Wine by Category: Total Value 2008-2013
Table 117 Sales of Wine by Category: % Total Volume Growth 2008-2013
Table 118 Sales of Wine by Category: % Total Value Growth 2008-2013
Table 119 Sales of Wine by Off-trade vs On-trade: Volume 2008-2013
Table 120 Sales of Wine by Off-trade vs On-trade: Value 2008-2013
Table 121 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 122 Sales of Wine by Off-trade vs On-trade: % Value Growth 2008-2013
Table 123 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2008-2013
Table 124 Sales of Still White Wine by Price Segment: % Off-trade Volume 2008-2013
Table 125 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2008-2013
Table 126 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2008-2013
Table 127 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2008-2013
Table 128 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2008-2013
Table 129 Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2008-2013
Table 130 Sales of Still Red Wine by Quality Classification: % Total Volume 2008-2013
Table 131 Sales of Still White Wine by Quality Classification: % Total Volume 2008-2013
Table 132 Sales of Still Rose Wine by Quality Classification: % Total Volume 2008-2013
Table 133 GBO Company Shares of Still Light Grape Wine: % Total Volume 2009-2013
Table 134 NBO Company Shares of Still Light Grape Wine: % Total Volume 2009-2013
Table 135 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2010-2013
Table 136 GBO Company Shares of Champagne: % Total Volume 2009-2013
Table 137 NBO Company Shares of Champagne: % Total Volume 2009-2013
Table 138 LBN Brand Shares of Champagne: % Total Volume 2010-2013
Table 139 GBO Company Shares of Other Sparkling Wine: % Total Volume 2009-2013
Table 140 NBO Company Shares of Other Sparkling Wine: % Total Volume 2009-2013
Table 141 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2010-2013
Table 142 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2009-2013
Table 143 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2009-2013
Table 144 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2010-2013
Table 145 GBO Company Shares of Non-grape Wine: % Total Volume 2009-2013
Table 146 NBO Company Shares of Non-grape Wine: % Total Volume 2009-2013
Table 147 LBN Brand Shares of Non-grape Wine: % Total Volume 2010-2013
Table 148 Production, Imports and Exports of Wine: Total Volume 2007-2012
Table 149 Imports of Wine by Country of Origin: Total Volume 2007-2012
Table 150 Imports of Wine by Country of Origin: Total Value 2007-2012
Table 151 Exports of Wine by Country of Destination: Total Volume 2007-2012
Table 152 Exports of Wine by Country of Destination: Total Value 2007-2012
Table 153 Forecast Sales of Wine by Category: Total Volume 2013-2018
Table 154 Forecast Sales of Wine by Category: Total Value 2013-2018
Table 155 Forecast Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 156 Forecast Sales of Wine by Category: % Total Value Growth 2013-2018












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