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Alcoholic Drinks in Switzerland, Euromonitor International

  • September 2014
  • -
  • Euromonitor International
  • -
  • 107 pages

In 2013 the alcoholic drinks industry experienced flat growth. The 2013 performance was fully in line with that of the review period as a whole. Switzerland continued to suffer from a decline in per capita consumption of alcoholic drinks in 2013, which negatively impact overall volume sales. Furthermore, lower unit prices across the border encouraged Swiss consumers to opt for cross-border shopping. Moreover, the high exchange value of the Swiss franc fuelled the trend towards cheaper imported...

Euromonitor International’s Alcoholic Drinks in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Alcoholic Drinks in Switzerland, Euromonitor International
ALCOHOLIC DRINKS IN SWITZERLAND
Euromonitor International
September 2014

LIST OF CONTENTS AND TABLES

Executive Summary
Stagnation on Swiss Alcoholic Drinks Market
Sweet and Flavoured Remained Strong Selling Aspects
Breweries Dominate in Switzerland
Off-trade Outperforms On-trade in 2013
Alcoholic Drinks Face Stagnation Over Forecast Period
Key Trends and Developments
Domestic Producers Still Dominate But Lose Sales To Imported Brands in Switzerland
Cans Are Rapidly Gaining Popularity in Switzerland
Polarisation Continues at Expense of Standard Positioned Brands
Key New Product Launches
Summary 1 Key New Product Developments 2013-2014
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2008-2013
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2013
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2013
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2013
Table 5 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2013
Table 6 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2013
Table 7 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2013
Table 8 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2013
Table 9 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2013
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market Indicators
Table 10 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013
Market Data
Table 11 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
Table 12 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
Table 13 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
Table 14 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
Table 16 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
Table 17 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
Table 18 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
Table 19 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
Table 20 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
Table 21 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2013
Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 23 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 25 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Definitions
Published Data Comparisons
Sources
Summary 2 Research Sources
Feldschlösschen Getränke AG in Alcoholic Drinks (switzerland)
Strategic Direction
Key Facts
Summary 3 Feldschlösschen Getränke AG: Key Facts
Summary 4 Feldschlösschen Getränke AG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 Feldschlösschen Getränke AG: Competitive Position 2013
Mosterei Möhl AG in Alcoholic Drinks (switzerland)
Strategic Direction
Key Facts
Summary 6 Mosterei Möhl AG: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Mosterei Möhl AG: Competitive Position 2013
Mövenpick Wein AG in Alcoholic Drinks (switzerland)
Strategic Direction
Key Facts
Summary 8 Mövenpick Wein AG: Key Facts
Summary 9 Mövenpick Wein AG: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 10 Mövenpick Wein AG: Private Label Portfolio
Competitive Positioning
Summary 11 Mövenpick Wein AG: Competitive Position 2013
Rimuss and Weinkellerei Rahm AG in Alcoholic Drinks (switzerland)
Strategic Direction
Key Facts
Summary 12 Rimuss and Weinkellerie Rahm AG: Key Facts
Summary 13 Rimuss and Weinkellerie Rahm AG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 14 Rimuss and Weinkellerei Rahm AG: Competitive Position 2013
Schenk SA in Alcoholic Drinks (switzerland)
Strategic Direction
Key Facts
Summary 15 Schenk SA: Key Facts
Summary 16 Schenk SA: Operational Indicators
Company Background
Production
Competitive Positioning
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 18 Lager by Price Band 2013
Category Data
Table 26 Sales of Beer by Category: Total Volume 2008-2013
Table 27 Sales of Beer by Category: Total Value 2008-2013
Table 28 Sales of Beer by Category: % Total Volume Growth 2008-2013
Table 29 Sales of Beer by Category: % Total Value Growth 2008-2013
Table 30 Sales of Beer by Off-trade vs On-trade: Volume 2008-2013
Table 31 Sales of Beer by Off-trade vs On-trade: Value 2008-2013
Table 32 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 33 Sales of Beer by Off-trade vs On-trade: % Value Growth 2008-2013
Table 34 GBO Company Shares of Beer: % Total Volume 2009-2013
Table 35 NBO Company Shares of Beer: % Total Volume 2009-2013
Table 36 LBN Brand Shares of Beer: % Total Volume 2010-2013
Table 37 Production, Imports and Exports of Beer: Total Volume 2007-2012
Table 38 Imports of Beer by Country of Origin: Total Volume 2007-2012
Table 39 Imports of Beer by Country of Origin: Total Value 2007-2012
Table 40 Exports of Beer by Country of Destination: Total Volume 2007-2012
Table 41 Exports of Beer by Country of Destination: Total Value 2007-2012
Table 42 Forecast Sales of Beer by Category: Total Volume 2013-2018
Table 43 Forecast Sales of Beer by Category: Total Value 2013-2018
Table 44 Forecast Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 45 Forecast Sales of Beer by Category: % Total Value Growth 2013-2018
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 46 Sales of Cider/Perry: Total Volume 2008-2013
Table 47 Sales of Cider/Perry: Total Value 2008-2013
Table 48 Sales of Cider/Perry: % Total Volume Growth 2008-2013
Table 49 Sales of Cider/Perry: % Total Value Growth 2008-2013
Table 50 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2008-2013
Table 51 Sales of Cider/Perry by Off-trade vs On-trade: Value 2008-2013
Table 52 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 53 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2008-2013
Table 54 GBO Company Shares of Cider/Perry: % Total Volume 2009-2013
Table 55 NBO Company Shares of Cider/Perry: % Total Volume 2009-2013
Table 56 LBN Brand Shares of Cider/Perry: % Total Volume 2010-2013
Table 57 Production, Imports and Exports of Cider/Perry: Total Volume 2007-2012
Table 58 Imports of Cider/Perry by Country of Origin: Total Volume 2007-2012
Table 59 Imports of Cider/Perry by Country of Origin: Total Value 2007-2012
Table 60 Exports of Cider/Perry by Country of Destination: Total Volume 2007-2012
Table 61 Exports of Cider/Perry by Country of Destination: Total Value 2007-2012
Table 62 Forecast Sales of Cider/Perry: Total Volume 2013-2018
Table 63 Forecast Sales of Cider/Perry: Total Value 2013-2018
Table 64 Forecast Sales of Cider/Perry: % Total Volume Growth 2013-2018
Table 65 Forecast Sales of Cider/Perry: % Total Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 66 Sales of RTDS/High-strength Premixes by Category: Total Volume 2008-2013
Table 67 Sales of RTDS/High-strength Premixes by Category: Total Value 2008-2013
Table 68 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2008-2013
Table 69 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2008-2013
Table 70 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2008-2013
Table 71 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2008-2013
Table 72 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 73 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2008-2013
Table 74 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2009-2013
Table 75 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2009-2013
Table 76 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2010-2013
Table 77 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2013-2018
Table 78 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2013-2018
Table 79 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2013-2018
Table 80 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2013-2018
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch and Dark and White Rum Price Band Methodology
Summary 19 Benchmark Brands 2013
Category Data
Table 81 Sales of Spirits by Category: Total Volume 2008-2013
Table 82 Sales of Spirits by Category: Total Value 2008-2013
Table 83 Sales of Spirits by Category: % Total Volume Growth 2008-2013
Table 84 Sales of Spirits by Category: % Total Value Growth 2008-2013
Table 85 Sales of Spirits by Off-trade vs On-trade: Volume 2008-2013
Table 86 Sales of Spirits by Off-trade vs On-trade: Value 2008-2013
Table 87 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 88 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2008-2013
Table 89 Sales of Dark Rum by Price Platform: % Total Volume 2008-2013
Table 90 Sales of White Rum by Price Platform: % Total Volume 2008-2013
Table 91 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2008-2013
Table 92 Sales of Gin by Price Platform: % Total Volume 2008-2013
Table 93 Sales of Vodka by Price Platform: % Total Volume 2008-2013
Table 94 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2008-2013
Table 95 GBO Company Shares of Spirits: % Total Volume 2009-2013
Table 96 NBO Company Shares of Spirits: % Total Volume 2009-2013
Table 97 LBN Brand Shares of Spirits: % Total Volume 2010-2013
Table 98 Production, Imports and Exports of Spirits: Total Volume 2007-2012
Table 99 Imports of Spirits by Country of Origin: Total Volume 2007-2012
Table 100 Imports of Spirits by Country of Origin: Total Value 2007-2012
Table 101 Exports of Spirits by Country of Destination: Total Volume 2007-2012
Table 102 Exports of Spirits by Country of Destination: Total Value 2007-2012
Table 103 Production, Imports and Exports of Brandy and Cognac: Total Volume 2007-2012
Table 104 Production, Imports and Exports of Rum: Total Volume 2007-2012
Table 105 Production, Imports and Exports of Whiskies: Total Volume 2007-2012
Table 106 Production, Imports and Exports of Gin: Total Volume 2007-2012
Table 107 Production, Imports and Exports of Vodka: Total Volume 2007-2012
Table 108 Production, Imports and Exports of Other Spirits: Total Volume 2007-2012
Table 109 Forecast Sales of Spirits by Category: Total Volume 2013-2018
Table 110 Forecast Sales of Spirits by Category: Total Value 2013-2018
Table 111 Forecast Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 112 Forecast Sales of Spirits by Category: % Total Value Growth 2013-2018
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 113 Sales of Wine by Category: Total Volume 2008-2013
Table 114 Sales of Wine by Category: Total Value 2008-2013
Table 115 Sales of Wine by Category: % Total Volume Growth 2008-2013
Table 116 Sales of Wine by Category: % Total Value Growth 2008-2013
Table 117 Sales of Wine by Off-trade vs On-trade: Volume 2008-2013
Table 118 Sales of Wine by Off-trade vs On-trade: Value 2008-2013
Table 119 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 120 Sales of Wine by Off-trade vs On-trade: % Value Growth 2008-2013
Table 121 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2008-2013
Table 122 Sales of Still White Wine by Price Segment: % Off-trade Volume 2008-2013
Table 123 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2008-2013
Table 124 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2008-2013
Table 125 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2008-2013
Table 126 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2008-2013
Table 127 Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2008-2013
Table 128 Sales of Still Red Wine by Quality Classification: % Total Volume 2008-2013
Table 129 Sales of Still White Wine by Quality Classification: % Total Volume 2008-2013
Table 130 Sales of Still Rose Wine by Quality Classification: % Total Volume 2008-2013
Table 131 GBO Company Shares of Still Light Grape Wine: % Total Volume 2009-2013
Table 132 NBO Company Shares of Still Light Grape Wine: % Total Volume 2009-2013
Table 133 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2010-2013
Table 134 GBO Company Shares of Champagne: % Total Volume 2009-2013
Table 135 NBO Company Shares of Champagne: % Total Volume 2009-2013
Table 136 LBN Brand Shares of Champagne: % Total Volume 2010-2013
Table 137 GBO Company Shares of Other Sparkling Wine: % Total Volume 2009-2013
Table 138 NBO Company Shares of Other Sparkling Wine: % Total Volume 2009-2013
Table 139 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2010-2013
Table 140 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2009-2013
Table 141 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2009-2013
Table 142 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2010-2013
Table 143 Production, Imports and Exports of Wine: Total Volume 2007-2012
Table 144 Imports of Wine by Country of Origin: Total Volume 2007-2012
Table 145 Imports of Wine by Country of Origin: Total Value 2007-2012
Table 146 Exports of Wine by Country of Destination: Total Volume 2007-2012
Table 147 Exports of Wine by Country of Destination: Total Value 2007-2012
Table 148 Forecast Sales of Wine by Category: Total Volume 2013-2018
Table 149 Forecast Sales of Wine by Category: Total Value 2013-2018
Table 150 Forecast Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 151 Forecast Sales of Wine by Category: % Total Value Growth 2013-2018












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