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Beer in Belgium, Euromonitor International

  • July 2014
  • -
  • Euromonitor International
  • -
  • 42 pages

The decline of beer in Belgium can be attributed to two different factors. On the one hand, it reflects the ongoing decline of domestic lager. Consumption patterns have changed over the last 10 years, and what was one of the key focal aspects of Belgian social life (partaking of a domestic lager in a local bar/café in both metropolitan and rural areas) has now become more of a rarity.

Euromonitor International’s Beer in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Beer in Belgium, Euromonitor International
BEER IN BELGIUM
Euromonitor International
July 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2013
Table 1 Number of Breweries 2008-2013
Category Data
Table 2 Sales of Beer by Category: Total Volume 2008-2013
Table 3 Sales of Beer by Category: Total Value 2008-2013
Table 4 Sales of Beer by Category: % Total Volume Growth 2008-2013
Table 5 Sales of Beer by Category: % Total Value Growth 2008-2013
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2008-2013
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2008-2013
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2008-2013
Table 10 GBO Company Shares of Beer: % Total Volume 2009-2013
Table 11 NBO Company Shares of Beer: % Total Volume 2009-2013
Table 12 LBN Brand Shares of Beer: % Total Volume 2010-2013
Table 13 Production, Imports and Exports of Beer: Total Volume 2007-2012
Table 14 Imports of Beer by Country of Origin: Total Volume 2007-2012
Table 15 Imports of Beer by Country of Origin: Total Value 2007-2012
Table 16 Exports of Beer by Country of Destination: Total Volume 2007-2012
Table 17 Exports of Beer by Country of Destination: Total Value 2007-2012
Table 18 Forecast Sales of Beer by Category: Total Volume 2013-2018
Table 19 Forecast Sales of Beer by Category: Total Value 2013-2018
Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2013-2018
Alken Maes NV Sa, Brouwerijen in Alcoholic Drinks (belgium)
Strategic Direction
Key Facts
Summary 2 Alken Maes NV SA, Brouwerijen: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Alken Maes NV SA, Brouwerijen: Competitive Position 2013
Brouwerij Haacht NV SA in Alcoholic Drinks (belgium)
Strategic Direction
Key Facts
Summary 4 Brouwerij Haacht NV SA: Key Facts
Summary 5 Brouwerij Haacht NV SA: Operational Indicators
Company Background
Production
Summary 6 Brouwerij Haacht NV SA: Production Statistics 2013
Competitive Positioning
Summary 7 Brouwerij Haacht NV SA: Competitive Position 2013
Duvel Moortgat NV in Alcoholic Drinks (belgium)
Strategic Direction
Key Facts
Summary 8 Duvel Moortgat NV: Key Facts
Summary 9 Duvel Moortgat NV: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Duvel Moortgat NV: Competitive Position 2013
Executive Summary
Beer Decline Behind A Negative Performance in 2013
Authenticity and Tradition
Towards Fragmentation
4.
Static Performance Anticipated Over the Forecast Period
Key Trends and Developments
Slightly Better Economic Climate Aids Recovery in On-trade Sales
Quality Over Quantity
Trend Towards More Authentic Products Favours Premiumisation
Key New Product Launches
Summary 11 Key New Product Developments 2013
Market Background
Legislation
Table 22 Number of On-trade Establishments by Type 2008-2013
Taxation and Duty Levies
Table 23 Taxation and Duty Levies on Alcoholic Drinks 2013
Table 24 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2013
Table 25 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2013
Table 26 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2013
Table 27 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2013
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 28 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013
Market Data
Table 29 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
Table 30 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
Table 31 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
Table 32 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
Table 37 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
Table 38 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
Table 39 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2013
Table 41 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 43 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Definitions
Published Data Comparisons
Sources
Summary 12 Research Sources












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ref:plp2014

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