Table of Contents
The strong trend concerning microbreweries and craft beer has been present in Sweden for some time. However, in 2013 it was possible to identify a boom in popularity, with articles and new products spreading rapidly across the country. Consumers improved their propensity to put lager aside and experiment with ale, stout and wheat beer. In particular, Indian Pale Ale (IPA) gained a lot of attention, and often represented a bridge to beer for new consumer groups. In 2013 IPA came in a wide...
Euromonitor International’s Beer in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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