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Beer in Sweden, Euromonitor International

  • June 2014
  • -
  • Euromonitor International
  • -
  • 53 pages

The strong trend concerning microbreweries and craft beer has been present in Sweden for some time. However, in 2013 it was possible to identify a boom in popularity, with articles and new products spreading rapidly across the country. Consumers improved their propensity to put lager aside and experiment with ale, stout and wheat beer. In particular, Indian Pale Ale (IPA) gained a lot of attention, and often represented a bridge to beer for new consumer groups. In 2013 IPA came in a wide...

Euromonitor International’s Beer in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Beer in Sweden, Euromonitor International
BEER IN SWEDEN
Euromonitor International
June 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2013
Table 1 Number of Breweries 2008-2013
Table 2 Sales of Beer by Category: Total Volume 2008-2013
Table 3 Sales of Beer by Category: Total Value 2008-2013
Table 4 Sales of Beer by Category: % Total Volume Growth 2008-2013
Table 5 Sales of Beer by Category: % Total Value Growth 2008-2013
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2008-2013
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2008-2013
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2008-2013
Table 10 GBO Company Shares of Beer: % Total Volume 2009-2013
Table 11 NBO Company Shares of Beer: % Total Volume 2009-2013
Table 12 LBN Brand Shares of Beer: % Total Volume 2010-2013
Table 13 Production, Imports and Exports of Beer: Total Volume 2007-2012
Table 14 Imports of Beer by Country of Origin: Total Volume 2007-2012
Table 15 Imports of Beer by Country of Origin: Total Value 2007-2012
Table 16 Exports of Beer by Country of Destination: Total Volume 2007-2012
Table 17 Exports of Beer by Country of Destination: Total Value 2007-2012
Table 18 Forecast Sales of Beer by Category: Total Volume 2013-2018
Table 19 Forecast Sales of Beer by Category: Total Value 2013-2018
Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2013-2018
Kopparbergs Bryggeri Ab in Alcoholic Drinks (sweden)
Strategic Direction
Key Facts
Summary 2 Kopparbergs Bryggeri AB: Key Facts
Summary 3 Kopparbergs Bryggeri AB: Operational Indicators
Company Background
Production
Summary 4 Kopparbergs Bryggeri AB: Production Statistics 2013
Competitive Positioning
Summary 5 Kopparbergs Bryggeri AB: Competitive Position 2013
Spendrups Bryggeri Ab in Alcoholic Drinks (sweden)
Strategic Direction
Key Facts
Summary 6 Spendrups Bryggeri AB: Key Facts
Summary 7 Spendrups Bryggeri AB: Operational Indicators
Company Background
Production
Summary 8 Spendrups Bryggeri AB: Production Statistics 2013
Competitive Positioning
Summary 9 Spendrups Bryggeri AB: Competitive Position 2013
Executive Summary
Flat Volume Growth Due To Maturity
Strong Focus on Premium Products
Breweries Dominate in Sweden
State-controlled Monopoly Systembolaget Dominates Sales
Slow But Growing Forecast Development
Key Trends and Developments
Positive Signs Exist, But Economic Recovery Remains Slow
Strong Growth for Premium and Craft Products, But Still Niches
State-owned Systembolaget Dominates Off-trade Sales
Massive Amount of New Products Launched Each Year
Summary 10 Key New Product Developments 2013-2014
Market Background
Legislation
Table 22 Number of On-trade Establishments by Type 2008-2013
Taxation and Duty Levies
Table 23 Taxation and Duty Levies on Alcoholic Drinks 2013
Table 24 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2013
Table 25 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2013
Table 26 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2013
Table 27 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2013
Operating Environment
Contraband/parallel Trade
Table 28 Table: SoRad Estimates of Contraband Consumption 2012 (2011): Litres of 100% Pure Alcohol Per Capita
Duty-free
Cross-border/private Imports
Table 29 SoRad Estimates of Private Imports by 100% Pure Alcohol Per Capita to Sweden 2008-2012
Market Indicators
Table 30 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013
Market Data
Table 31 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
Table 32 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
Table 33 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
Table 34 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
Table 39 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
Table 40 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
Table 41 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2013
Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Definitions
Published Data Comparisons
Sources
Summary 11 Research Sources












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