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Deodorants in Germany, Euromonitor International

  • July 2014
  • -
  • Euromonitor International
  • -
  • 30 pages

In 2013 the trend towards deodorant products with natural ingredients or at least free from parabens and aluminium or alcohol, continues. Consumers try to pay closer attention to what comes directly in contact with sensitive regions of their skin to prevent skin irritations, rashes or risking dermatitis. This trend drives sales in mass and premium deodorants alike, with brands like Biotherm, Dr Hauschka or Lavera seeing continuous growth in this quite competitive market.

Euromonitor International’s Deodorants in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Deodorants in Germany, Euromonitor International
DEODORANTS IN GERMANY
Euromonitor International
July 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2008-2013
Table 2 Sales of Deodorants by Category: % Value Growth 2008-2013
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2008-2013
Table 4 NBO Company Shares of Deodorants: % Value 2009-2013
Table 5 LBN Brand Shares of Deodorants: % Value 2010-2013
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2010-2013
Table 7 Forecast Sales of Deodorants by Category: Value 2013-2018
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2013-2018
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2013-2018
Beiersdorf AG in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 1 Beiersdorf AG: Key Facts
Summary 2 Beiersdorf AG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Beiersdorf AG: Competitive Position 2013
Coty Deutschland GmbH in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 4 Coty Deutschland GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Coty Deutschland GmbH: Competitive Position 2013
L'Oreal Deutschland GmbH in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 6 L'Oreal Deutschland GmbH: Key Facts
Summary 7 L'Oreal Deutschland GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 L'Oreal Deutschland GmbH: Competitive Position 2013
Executive Summary
Another Successful Year for Beauty and Personal Care
Individualism and Professionalism As Key Drivers
Domestic and Multinational Players Compete Neck and Neck
Amidst Online Rush, Parapharmacies/drugstores and Beauty Specialist Retailers Still Prevail
Beauty and Personal Care - A Future Market in Balance
Key Trends and Developments
Best Agers and Digital Natives: Changing Demographics and Lifestyles Impact Beauty and Personal Care
Technology and Beauty and Personal Care: Friend Or Foe?
Growing Strength of Drugstores: Private Label Products' Gain Is Another Brand's Loss
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2008-2013
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2008-2013
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Sources
Summary 9 Research Sources












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ref:plp2014

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