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Home Care in Canada

  • February 2016
  • -
  • Euromonitor International
  • -
  • 83 pages

Home care in Canada registered moderate but positive retail value sales growth in 2015. Slow economic growth underpinned slow growth in real estate, which caused decline in new housing starts in 2015 compared to 2014. The lack of growth in the base of homeowners and new homes that would purchase home care products dampened growth potential in the overall category. While organic elements, such as modest population growth and demographic shifts, as well as new products development helped to drive...

Euromonitor International’s Home Care in Canada market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Home Care in Canada
HOME CARE IN CANADA
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Home Care Shows Marginal Growth
Multi-purpose and Convenience Continue To Drive Sales
Home Care Largely the Domain of Multinational Companies
Retail Distribution Continues To Shift To Mass Channels
Flat Growth Expected
Key Trends and Developments
Changing Cleaning Habits Drive Sales of Home Care Products
Laundry Detergent With Added Benefits Take Share From Other Laundry Products
Energy-efficient Products Drive Sales
Market Indicators
Table 1 Households 2010-2015
Market Data
Table 2 Sales of Home Care by Category: Value 2010-2015
Table 3 Sales of Home Care by Category: % Value Growth 2010-2015
Table 4 NBO Company Shares of Home Care: % Value 2011-2015
Table 5 LBN Brand Shares of Home Care: % Value 2012-2015
Table 6 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 7 Distribution of Home Care by Format: % Value 2010-2015
Table 8 Distribution of Home Care by Format and Category: % Value 2015
Table 9 Forecast Sales of Home Care by Category: Value 2015-2020
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources
Frank T Ross and Sons Ltd in Home Care (canada)
Strategic Direction
Key Facts
Summary 2 Frank T Ross and Sons Ltd: Key Facts
Summary 3 Frank T Ross and Sons Ltd: Operational Indicators
Competitive Positioning
Groupe Lavo Inc in Home Care (canada)
Strategic Direction
Key Facts
Summary 4 Groupe Lavo Inc: Key Facts
Competitive Positioning
Summary 5 Groupe Lavo Inc: Competitive Position 2015
Loblaw Cos Ltd in Home Care (canada)
Strategic Direction
Key Facts
Summary 6 Loblaw Cos Ltd: Key Facts
Summary 7 Loblaw Cos Ltd: Operational Indicators
Production
Private Label
Summary 8 Loblaw Cos Ltd: Private Label Portfolio
Procter and Gamble Inc in Home Care (canada)
Strategic Direction
Key Facts
Summary 9 Procter and Gamble Inc: Key Facts
Competitive Positioning
Summary 10 Procter and Gamble Inc: Competitive Position 2015
Reckitt Benckiser Canada Inc in Home Care (canada)
Strategic Direction
Key Facts
Summary 11 Reckitt Benckiser Canada Inc: Key Facts
Competitive Positioning
Summary 12 Reckitt Benckiser Canada Inc: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Scented Candles
Table 11 Sales of Scented Candles: Value 2011-2017
Summary 13 LBN Brand Rankings of Scented Candles 2013-2015
Category Data
Table 12 Sales of Air Care by Category: Value 2010-2015
Table 13 Sales of Air Care by Category: % Value Growth 2010-2015
Table 14 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2010-2015
Table 15 Sales of Air Care by Fragrance: Value Ranking 2010-2015
Table 16 NBO Company Shares of Air Care: % Value 2011-2015
Table 17 LBN Brand Shares of Air Care: % Value 2012-2015
Table 18 Forecast Sales of Air Care by Category: Value 2015-2020
Table 19 Forecast Sales of Air Care by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 20 Sales of Bleach: Value 2010-2015
Table 21 Sales of Bleach: % Value Growth 2010-2015
Table 22 NBO Company Shares of Bleach: % Value 2011-2015
Table 23 LBN Brand Shares of Bleach: % Value 2012-2015
Table 24 Forecast Sales of Bleach: Value 2015-2020
Table 25 Forecast Sales of Bleach: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 26 Household Possession of Dishwashers 2010-2015
Category Data
Table 27 Sales of Dishwashing by Category: Value 2010-2015
Table 28 Sales of Dishwashing by Category: % Value Growth 2010-2015
Table 29 NBO Company Shares of Dishwashing: % Value 2011-2015
Table 30 LBN Brand Shares of Dishwashing: % Value 2012-2015
Table 31 Forecast Sales of Dishwashing by Category: Value 2015-2020
Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 33 Sales of Home Insecticides by Category: Value 2010-2015
Table 34 Sales of Home Insecticides by Category: % Value Growth 2010-2015
Table 35 Sales of Spray/Aerosol Insecticides by Type: % Value 2010-2015
Table 36 NBO Company Shares of Home Insecticides: % Value 2011-2015
Table 37 LBN Brand Shares of Home Insecticides: % Value 2012-2015
Table 38 Forecast Sales of Home Insecticides by Category: Value 2015-2020
Table 39 Forecast Sales of Home Insecticides by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 40 Household Possession of Washing Machines 2010-2015
Category Data
Table 41 Sales of Laundry Care by Category: Value 2010-2015
Table 42 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 43 Sales of Laundry Aids by Category: Value 2010-2015
Table 44 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 45 Sales of Laundry Detergents by Category: Value 2010-2015
Table 46 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 47 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 48 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 49 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 50 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 51 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 52 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 53 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 54 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 55 Sales of Polishes by Category: Value 2010-2015
Table 56 Sales of Polishes by Category: % Value Growth 2010-2015
Table 57 NBO Company Shares of Polishes: % Value 2011-2015
Table 58 LBN Brand Shares of Polishes: % Value 2012-2015
Table 59 Forecast Sales of Polishes by Category: Value 2015-2020
Table 60 Forecast Sales of Polishes by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 61 Sales of Surface Care by Category: Value 2010-2015
Table 62 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
Table 64 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
Table 65 NBO Company Shares of Surface Care: % Value 2011-2015
Table 66 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 67 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
Table 68 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
Table 69 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 70 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 71 Sales of Toilet Care by Category: Value 2010-2015
Table 72 Sales of Toilet Care by Category: % Value Growth 2010-2015
Table 73 NBO Company Shares of Toilet Care: % Value 2011-2015
Table 74 LBN Brand Shares of Toilet Care: % Value 2012-2015
Table 75 Forecast Sales of Toilet Care by Category: Value 2015-2020
Table 76 Forecast Sales of Toilet Care by Category: % Value Growth 2015-2020












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