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Home Care in Switzerland

  • January 2016
  • -
  • Euromonitor International
  • -
  • 68 pages

After an overall negligible decline in home care in 2014, home care in Switzerland continued to see declines across several categories in 2015. Home care is a mature market, and most categories encountered a decline in the average unit price due to the strong competition between brands and private label products. Ongoing cross-border shopping amongst many Swiss consumers due to the strong Swiss franc was another challenge to the growth of home care.

Euromonitor International’s Home Care in Switzerland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Home Care in Switzerland
HOME CARE IN SWITZERLAND
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Sales Decline in Several Home Care Categories in 2015
All-in-one Detergents and Concentrated Products Remain Popular
the Value Share of Private Label Increases Further in 2015
the Expansion of Discounters Shows No Signs of Slowing Down
Relatively Static Performance Ahead
Key Trends and Developments
Price Pressure Threatens Value Growth
Convenient Added-value Products Drive Sales
Eco-friendly Products on the Rise
Market Indicators
Table 1 Households 2010-2015
Market Data
Table 2 Sales of Home Care by Category: Value 2010-2015
Table 3 Sales of Home Care by Category: % Value Growth 2010-2015
Table 4 NBO Company Shares of Home Care: % Value 2011-2015
Table 5 LBN Brand Shares of Home Care: % Value 2012-2015
Table 6 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 7 Distribution of Home Care by Format: % Value 2010-2015
Table 8 Distribution of Home Care by Format and Category: % Value 2015
Table 9 Forecast Sales of Home Care by Category: Value 2015-2020
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources
Held AG in Home Care (switzerland)
Strategic Direction
Key Facts
Summary 2 Held AG: Key Facts
Competitive Positioning
Summary 3 Held AG: Competitive Position 2015
Henkel and Cie AG in Home Care (switzerland)
Strategic Direction
Key Facts
Summary 4 Henkel and Cie AG: Key Facts
Competitive Positioning
Summary 5 Henkel and Cie AG: Competitive Position 2015
Mibelle AG in Home Care (switzerland)
Strategic Direction
Key Facts
Summary 6 Mibelle AG: Key Facts
Summary 7 Mibelle AG: Operational Indicators
Production
Summary 8 Mibelle AG: Production Statistics 2014
Private Label
Summary 9 Mibelle AG: Private Label Portfolio
Reckitt Benckiser (schweiz) AG in Home Care (switzerland)
Strategic Direction
Key Facts
Summary 10 Reckitt Benckiser (Schweiz) AG: Key Facts
Competitive Positioning
Summary 11 Reckitt Benckiser (Schweiz) AG: Competitive Position 2015
Unilever Schweiz GmbH in Home Care (switzerland)
Strategic Direction
Key Facts
Summary 12 Unilever Schweiz GmbH: Key Facts
Competitive Positioning
Summary 13 Unilever Schweiz GmbH: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Air Care by Category: Value 2010-2015
Table 12 Sales of Air Care by Category: % Value Growth 2010-2015
Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2010-2015
Table 14 Sales of Air Care by Fragrance: Value Ranking 2010-2015
Table 15 NBO Company Shares of Air Care: % Value 2011-2015
Table 16 LBN Brand Shares of Air Care: % Value 2012-2015
Table 17 Forecast Sales of Air Care by Category: Value 2015-2020
Table 18 Forecast Sales of Air Care by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Bleach by Type: % Value Analysis 2010-2015
Table 20 Sales of Bleach: Value 2010-2015
Table 21 Sales of Bleach: % Value Growth 2010-2015
Table 22 NBO Company Shares of Bleach: % Value 2011-2015
Table 23 LBN Brand Shares of Bleach: % Value 2012-2015
Table 24 Forecast Sales of Bleach: Value 2015-2020
Table 25 Forecast Sales of Bleach: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 26 Household Possession of Dishwashers 2010-2015
Category Data
Table 27 Sales of Dishwashing by Category: Value 2010-2015
Table 28 Sales of Dishwashing by Category: % Value Growth 2010-2015
Table 29 NBO Company Shares of Dishwashing: % Value 2011-2015
Table 30 LBN Brand Shares of Dishwashing: % Value 2012-2015
Table 31 Forecast Sales of Dishwashing by Category: Value 2015-2020
Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 33 Sales of Home Insecticides by Category: Value 2010-2015
Table 34 Sales of Home Insecticides by Category: % Value Growth 2010-2015
Table 35 Sales of Spray/Aerosol Insecticides by Type: % Value 2010-2015
Table 36 NBO Company Shares of Home Insecticides: % Value 2011-2015
Table 37 LBN Brand Shares of Home Insecticides: % Value 2012-2015
Table 38 Forecast Sales of Home Insecticides by Category: Value 2015-2020
Table 39 Forecast Sales of Home Insecticides by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 40 Household Possession of Washing Machines 2010-2015
Category Data
Table 41 Automatic Detergents by Type: % Value Analysis 2010/2015
Table 42 Sales of Laundry Care by Category: Value 2010-2015
Table 43 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 44 Sales of Laundry Aids by Category: Value 2010-2015
Table 45 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 46 Sales of Laundry Detergents by Category: Value 2010-2015
Table 47 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 48 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 49 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 50 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 51 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 52 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 53 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 54 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 55 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 56 Sales of Polishes by Category: Value 2010-2015
Table 57 Sales of Polishes by Category: % Value Growth 2010-2015
Table 58 NBO Company Shares of Polishes: % Value 2011-2015
Table 59 LBN Brand Shares of Polishes: % Value 2012-2015
Table 60 Forecast Sales of Polishes by Category: Value 2015-2020
Table 61 Forecast Sales of Polishes by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 62 Sales of Surface Care by Category: Value 2010-2015
Table 63 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 64 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
Table 65 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
Table 66 NBO Company Shares of Surface Care: % Value 2011-2015
Table 67 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 68 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
Table 69 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
Table 70 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 71 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 72 Sales of Toilet Care by Category: Value 2010-2015
Table 73 Sales of Toilet Care by Category: % Value Growth 2010-2015
Table 74 NBO Company Shares of Toilet Care: % Value 2011-2015
Table 75 LBN Brand Shares of Toilet Care: % Value 2012-2015
Table 76 Forecast Sales of Toilet Care by Category: Value 2015-2020
Table 77 Forecast Sales of Toilet Care by Category: % Value Growth 2015-2020












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