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Hot Drinks in Germany, Euromonitor International

  • April 2015
  • -
  • Euromonitor International
  • -
  • 43 pages

Hot drinks stagnated in Germany in 2014 in both current value and volume terms. While coffee and other hot drinks managed to achieve positive current value growth, tea performed poorly, registering both a current value and volume decline. The poor performance of tea was related to a very mild winter and tea not yet having achieved an image as a lifestyle product suitable for all times of the year among a large part of the population.

Euromonitor International's Hot Drinks in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product Coverage:

Coffee, Other Hot Drinks, Tea.

Data Coverage:

market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Hot Drinks in Germany, Euromonitor International
HOT DRINKS IN GERMANY
Euromonitor International
April 2015

LIST OF CONTENTS AND TABLES

Executive Summary
German Hot Drinks Market Stagnates in 2014
Coffee Pods Continue To Grow in Importance
Mondelez Deutschland Continues To Lead Hot Drinks
No Game-changing Innovations in 2014 As Companies Take Small Steps
Health and Premiumisation To Drive Value Growth in the Next Few Years
Key Trends and Developments
Price War Limits Value Growth in Coffee Pods
New Flavours Push the Idea of Hot Drinks As Lifestyle Beverages
Ethical Consumption Still on the Rise
Market Data
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2009-2014
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2009-2014
Table 3 Retail Sales of Hot Drinks by Category: Volume 2009-2014
Table 4 Retail Sales of Hot Drinks by Category: Value 2009-2014
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2009-2014
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2009-2014
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2009-2014
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2009-2014
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2009-2014
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2009-2014
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2010-2014
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2011-2014
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2009-2014
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2009-2014
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2014
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2014-2019
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2014-2019
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2014-2019
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019
Appendix
Production/import/export Data
Table 26 Production/Imports/Exports/Apparent Consumption of Hot Drinks by Category 2009-2013
Definitions
Sources
Summary 1 Research Sources
Ostfriesische Tee Gesellschaft in Hot Drinks (germany)
Strategic Direction
Key Facts
Summary 2 Ostfriesische Tee Gesellschaft: Key Facts
Summary 3 Ostfriesische Tee Gesellschaft: Operational Indicators
Company Background
Production
Summary 4 Ostfriesische Tee Gesellschaft: Production Statistics 2014
Competitive Positioning
Summary 5 Ostfriesische Tee Gesellschaft: Competitive Position 2014
Tchibo GmbH in Hot Drinks (germany)
Strategic Direction
Key Facts
Summary 6 Tchibo GmbH: Key Facts
Summary 7 Tchibo GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Tchibo GmbH: Competitive Position 2014
Teekanne GmbH and Co Kg in Hot Drinks (germany)
Strategic Direction
Key Facts
Summary 9 Teekanne GmbH and Co KG: Key Facts
Summary 10 Teekanne GmbH and Co KG: Operational Indicators
Company Background
Production
Summary 11 Teekanne GmbH and Co KG: Production Statistics 2014
Competitive Positioning
Summary 12 Teekanne GmbH and Co KG: Competitive Position 2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 27 Retail Sales of Coffee by Category: Volume 2009-2014
Table 28 Retail Sales of Coffee by Category: Value 2009-2014
Table 29 Retail Sales of Coffee by Category: % Volume Growth 2009-2014
Table 30 Retail Sales of Coffee by Category: % Value Growth 2009-2014
Table 31 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Value 2009-2014
Table 32 Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2009-2014
Table 33 Retail Sales of Instant Coffee by Type: % Value Breakdown 2009-2014
Table 34 NBO Company Shares of Coffee: % Retail Value 2010-2014
Table 35 LBN Brand Shares of Coffee: % Retail Value 2011-2014
Table 36 Forecast Retail Sales of Coffee by Category: Volume 2014-2019
Table 37 Forecast Retail Sales of Coffee by Category: Value 2014-2019
Table 38 Forecast Retail Sales of Coffee by Category: % Volume Growth 2014-2019
Table 39 Forecast Retail Sales of Coffee by Category: % Value Growth 2014-2019
Table 40 Forecast Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 41 Retail Sales of Tea by Category: Volume 2009-2014
Table 42 Retail Sales of Tea by Category: Value 2009-2014
Table 43 Retail Sales of Tea by Category: % Volume Growth 2009-2014
Table 44 Retail Sales of Tea by Category: % Value Growth 2009-2014
Table 45 Retail Sales of Tea by Standard Vs Pods: % Value 2009-2014
Table 46 NBO Company Shares of Tea: % Retail Value 2010-2014
Table 47 LBN Brand Shares of Tea: % Retail Value 2011-2014
Table 48 Forecast Retail Sales of Tea by Category: Volume 2014-2019
Table 49 Forecast Retail Sales of Tea by Category: Value 2014-2019
Table 50 Forecast Retail Sales of Tea by Category: % Volume Growth 2014-2019
Table 51 Forecast Retail Sales of Tea by Category: % Value Growth 2014-2019
Table 52 Forecast Retail Sales of Tea by Standard vs Pods: % Value 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 53 Retail Sales of Other Hot Drinks by Category: Volume 2009-2014
Table 54 Retail Sales of Other Hot Drinks by Category: Value 2009-2014
Table 55 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2009-2014
Table 56 Retail Sales of Other Hot Drinks by Category: % Value Growth 2009-2014
Table 57 Retail Sales of Other Hot Drinks by Standard Vs Pods: % Value 2009-2014
Table 58 NBO Company Shares of Other Hot Drinks: % Retail Value 2010-2014
Table 59 LBN Brand Shares of Other Hot Drinks: % Retail Value 2011-2014
Table 60 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2014-2019
Table 61 Forecast Retail Sales of Other Hot Drinks by Category: Value 2014-2019
Table 62 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2014-2019
Table 63 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2014-2019
Table 64 Forecast Retail Sales of Other Hot Drinks by Standard Vs Pods: % Value 2014-2019












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