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Juice in Kenya

  • March 2016
  • -
  • Euromonitor International
  • -
  • 24 pages

The growing demand for healthy juice drinks, especially 100% juice, put a lot of pressure on firms to adjust their packaging such as adopting an easy-to-open juice pack with a lid that can be screwed shut. This helps to maintain freshness and prevent spillage making it more appealing to middle- and upper-class consumers.

Euromonitor International’ s Juice in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: 100% Juice, Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Juice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Juice in Kenya
JUICE IN KENYA
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Juice by Category: Volume 2010-2015
Table 2 Off-trade Sales of Juice by Category: Value 2010-2015
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2010-2015
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Off-trade Juice: % Volume 2011-2015
Table 6 LBN Brand Shares of Off-trade Juice: % Volume 2012-2015
Table 7 NBO Company Shares of Off-trade Juice: % Value 2011-2015
Table 8 LBN Brand Shares of Off-trade Juice: % Value 2012-2015
Table 9 Forecast Off-trade Sales of Juice by Category: Volume 2015-2020
Table 10 Forecast Off-trade Sales of Juice by Category: Value 2015-2020
Table 11 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
Table 12 Forecast Off-trade Sales of Juice by Category: % Value Growth 2015-2020
Kevian Kenya Ltd in Soft Drinks (kenya)
Strategic Direction
Key Facts
Summary 1 Kevian Kenya Ltd: Key Facts
Summary 2 Kevian Kenya Ltd: Operational Indicators
Competitive Positioning
Summary 3 Kevian Kenya Ltd: Competitive Position 2015
Executive Summary
Value Sales of Soft Drinks Record Positive Growth Despite High Inflation
Multinational Players Continue To Face Increasing Competition From Domestic Firms
New Entrants Threaten Sales for Key Players
Intensive Marketing for Niche Products Boosts Volume Sales
Perceived Healthy Drinks Expected To Boost Volume and Value Sales Over the Forecast Period
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Table 25 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
Table 26 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 36 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
Table 37 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Sources
Summary 4 Research Sources

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