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Juice in Kenya

  • March 2016
  • -
  • Euromonitor International
  • -
  • 24 pages

Summary

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The growing demand for healthy juice drinks, especially 100% juice, put a lot of pressure on firms to adjust their packaging such as adopting an easy-to-open juice pack with a lid that can be screwed shut. This helps to maintain freshness and prevent spillage making it more appealing to middle- and upper-class consumers.

Euromonitor International’ s Juice in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: 100% Juice, Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Juice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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