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RTD Tea in Kenya

  • July 2014
  • -
  • Euromonitor International
  • -
  • 14 pages

Euromonitor International’s RTD Tea in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

RTD Tea in Kenya
RTD TEA IN KENYA
Euromonitor International
July 2014

LIST OF CONTENTS AND TABLES

Executive Summary
Increasing Health Awareness Drives Growth
Stronger Competition in Carbonates Benefits Consumers
Coca-Cola Continues To Lead the Soft Drinks Market
the Off-trade Dominates Soft Drinks
A Bright Future Expected As the Economy Grows
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2013
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2013
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2013
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2013
Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2008-2013
Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2008-2013
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2008-2013
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2008-2013
Table 13 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2009-2013
Table 14 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2013
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2009-2013
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2013
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2009-2013
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2010-2013
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2013
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2013-2018
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2013-2018
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2013-2018
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2013-2018
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Sources
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