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Soft Drinks in South Africa, Euromonitor International

  • July 2014
  • -
  • Euromonitor International
  • -
  • 82 pages

The South African soft drinks market continues to see growth in brand presence from smaller manufacturers across the country. Most of the smaller companies are gaining ground through introducing products that are similar to existing brands but with lower price offerings. Such a development has allowed many of these manufacturers to gain some market share from cash-strapped consumers seeking bargains in a market where the general cost of living is on the rise whilst income growth is fairly...

Euromonitor International’s Soft Drinks in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Soft Drinks in South Africa, Euromonitor International
SOFT DRINKS IN SOUTH AFRICA
Euromonitor International
July 2014

LIST OF CONTENTS AND TABLES

Executive Summary
Smaller Manufacturers Continue To Put Pressure on Dominant Companies
In-store Brand Promotions Remain Vital in Stimulating Soft Drinks Demand
Private Label Development Continues To Influence Competition in South Africa
Modern Retail Channels Continue To Drive Volume Sales Growth of Soft Drinks
South Africans Expected To Seek More Value-for-money Products
Key Trends and Developments
Product Diversity Remains Key To Market Success
Private Label Gains Momentum
Supermarkets An Important Channel in Soft Drinks Distribution Across South Africa
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2013
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2013
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2013
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2013
Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2008-2013
Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2008-2013
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2008-2013
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2008-2013
Table 13 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2009-2013
Table 14 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2013
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2009-2013
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2013
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2009-2013
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2010-2013
Table 19 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2008-2013
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2008-2013
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2013
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2013-2018
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2013-2018
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2013-2018
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2013-2018
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Appendix
Fountain Sales in South Africa
Market Data
Table 30 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2008-2013
Table 31 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2008-2013
Table 32 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2008-2013
Table 33 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2008-2013
Table 34 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2013-2018
Table 35 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2013-2018
Table 36 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2013-2018
Table 37 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2013-2018
Definitions
Sources
Summary 1 Research Sources
Ceres Fruit Juices (pty) Ltd in Soft Drinks (south Africa)
Strategic Direction
Key Facts
Summary 2 Ceres Fruit Juices (Pty) Ltd: Key Facts
Summary 3 Ceres Fruit Juices (Pty) Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Ceres Fruit Juices (Pty) Ltd: Competitive Position 2013
Quality Beverages 2000 (pty) Ltd in Soft Drinks (south Africa)
Strategic Direction
Key Facts
Summary 5 Quality Beverages 2000 (Pty) Ltd: Key Facts
Summary 6 Quality Beverages 2000 (Pty) Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Quality Beverages 2000 (Pty) Ltd: Competitive Position 2013
Production
Competitive Positioning
Summary 8 Tiger Brands Ltd: Competitive Position 2013
Shoreline Beverages (pty) Ltd in Soft Drinks (south Africa)
Strategic Direction
Key Facts
Summary 9 Shoreline Beverages (Pty) Ltd: Key Facts
Company Background
Competitive Positioning
Summary 10 Shoreline Sales and Distribution (Pty) Ltd: Competitive Position 2013
Tiger Brands Ltd in Soft Drinks (south Africa)
Strategic Direction
Key Facts
Summary 11 Tiger Brands Ltd: Key Facts
Summary 12 Tiger Brands Ltd: Operational Indicators
Company Background
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Institutional Bottled Water Sales
Table 38 Off-trade Sales of Bottled Water by Category: Volume 2008-2013
Table 39 Off-trade Sales of Bottled Water by Category: Value 2008-2013
Table 40 Off-trade Sales of Bottled Water by Category: % Volume Growth 2008-2013
Table 41 Off-trade Sales of Bottled Water by Category: % Value Growth 2008-2013
Table 42 NBO Company Shares of Off-trade Bottled Water: % Volume 2009-2013
Table 43 LBN Brand Shares of Off-trade Bottled Water: % Volume 2010-2013
Table 44 NBO Company Shares of Off-trade Bottled Water: % Value 2009-2013
Table 45 LBN Brand Shares of Off-trade Bottled Water: % Value 2010-2013
Table 46 Forecast Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 47 Forecast Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 48 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 49 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 50 Off-trade vs On-trade Sales of Carbonates: Volume 2008-2013
Table 51 Off-trade vs On-trade Sales of Carbonates: Value 2008-2013
Table 52 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2008-2013
Table 53 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2008-2013
Table 54 Off-trade Sales of Carbonates by Category: Volume 2008-2013
Table 55 Off-trade Sales of Carbonates by Category: Value 2008-2013
Table 56 Off-trade Sales of Carbonates by Category: % Volume Growth 2008-2013
Table 57 Off-trade Sales of Carbonates by Category: % Value Growth 2008-2013
Table 58 Off-trade Sales of Low Calorie Cola Carbonates by Category: % Volume Breakdown 2008-2013
Table 59 NBO Company Shares of Off-trade Carbonates: % Volume 2009-2013
Table 60 LBN Brand Shares of Off-trade Carbonates: % Volume 2010-2013
Table 61 NBO Company Shares of Off-trade Carbonates: % Value 2009-2013
Table 62 LBN Brand Shares of Off-trade Carbonates: % Value 2010-2013
Table 63 Forecast Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 64 Forecast Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 65 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 66 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Concentrates Conversions
Summary 13 Conversion Factors for Ready-to-Drink (RTD) Concentrates
Table 67 Off-trade Sales of Concentrates (as sold) by Category: Volume 2008-2013
Table 68 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2008-2013
Table 69 Off-trade Sales of Concentrates (RTD) by Category: Volume 2008-2013
Table 70 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2008-2013
Table 71 Off-trade Sales of Concentrates by Category: Value 2008-2013
Table 72 Off-trade Sales of Concentrates by Category: % Value Growth 2008-2013
Table 73 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2009-2013
Table 74 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2010-2013
Table 75 NBO Company Shares of Off-trade Concentrates: % Value 2009-2013
Table 76 LBN Brand Shares of Off-trade Concentrates: % Value 2010-2013
Table 77 NBO Company Shares of Off-trade Liquid Concentrates (as sold): % Volume 2009-2013
Table 78 LBN Brand Shares of Off-trade Liquid Concentrates (as sold): % Volume 2010-2013
Table 79 NBO Company Shares of Off-trade Powder Concentrates (as sold): % Volume 2009-2013
Table 80 LBN Brand Shares of Off-trade Powder Concentrates (as sold): % Volume 2010-2013
Table 81 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2013-2018
Table 82 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2013-2018
Table 83 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 84 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 85 Forecast Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 86 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 87 Off-trade Sales of Juice by Category: Volume 2008-2013
Table 88 Off-trade Sales of Juice by Category: Value 2008-2013
Table 89 Off-trade Sales of Juice by Category: % Volume Growth 2008-2013
Table 90 Off-trade Sales of Juice by Category: % Value Growth 2008-2013
Table 91 Leading Flavours for Off-trade 100% Juice: % Volume Breakdown 2008-2013
Table 92 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume Breakdown 2008-2013
Table 93 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume Breakdown 2008-2013
Table 94 Share of Smoothies in Off-trade 100% Juice: % Value 2013
Table 95 Share of Smoothies in Off-trade Nectars (25-99% Juice): % Value 2013
Table 96 Off-trade Sales of Not From Concentrate 100% Juice by Chilled vs Ambient: % Volume 2008-2013
Table 97 Off-trade Sales of Reconstituted 100% Juice by Chilled vs Ambient: % Volume 2008-2013
Table 98 NBO Company Shares of Off-trade Juice: % Volume 2009-2013
Table 99 LBN Brand Shares of Off-trade Juice: % Volume 2010-2013
Table 100 NBO Company Shares of Off-trade Juice: % Value 2009-2013
Table 101 LBN Brand Shares of Off-trade Juice: % Value 2010-2013
Table 102 Forecast Off-trade Sales of Juice by Category: Volume 2013-2018
Table 103 Forecast Off-trade Sales of Juice by Category: Value 2013-2018
Table 104 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 105 Forecast Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Trends
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 106 Off-trade Sales of RTD Tea by Category: Volume 2008-2013
Table 107 Off-trade Sales of RTD Tea by Category: Value 2008-2013
Table 108 Off-trade Sales of RTD Tea by Category: % Volume Growth 2008-2013
Table 109 Off-trade Sales of RTD Tea by Category: % Value Growth 2008-2013
Table 110 Leading Flavours for Off-trade RTD Tea: % Volume Breakdown 2008-2013
Table 111 NBO Company Shares of Off-trade RTD Tea: % Volume 2009-2013
Table 112 LBN Brand Shares of Off-trade RTD Tea: % Volume 2010-2013
Table 113 NBO Company Shares of Off-trade RTD Tea: % Value 2009-2013
Table 114 LBN Brand Shares of Off-trade RTD Tea: % Value 2010-2013
Table 115 Forecast Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 116 Forecast Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 117 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 118 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 119 Off-trade Sales of Sports and Energy Drinks by Category: Volume 2008-2013
Table 120 Off-trade Sales of Sports and Energy Drinks by Category: Value 2008-2013
Table 121 Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2008-2013
Table 122 Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2008-2013
Table 123 NBO Company Shares of Off-trade Sports and Energy Drinks: % Volume 2009-2013
Table 124 LBN Brand Shares of Off-trade Sports and Energy Drinks: % Volume 2010-2013
Table 125 NBO Company Shares of Off-trade Sports and Energy Drinks: % Value 2009-2013
Table 126 LBN Brand Shares of Off-trade Sports and Energy Drinks: % Value 2010-2013
Table 127 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Volume 2013-2018
Table 128 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value 2013-2018
Table 129 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2013-2018
Table 130 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2013-2018












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