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Market Focus: Trends and Developments in the Savory Snacks Sector in Romania

  • June 2014
  • -
  • GlobalData
  • -
  • 44 pages

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Summary

This report brings together consumer insight and market data to provide a comprehensive brief of the Romanian Savory Snacks sector. This allows for the rapid identification of key growth opportunities across major Savory Snackscategories and their packaging.

Key Findings

- The Savory Snacks market in Romania offers moderate growth opportunities for manufacturers to innovate and introduce new products in the market.
- The market is dominated by Nuts and Seeds and Potato Chips. Nuts and Seeds is also a fast growing category in the market
- On-the-go Snack options, Indulgent products, and Snacks for Fun and Enjoymentare driving growth in the Savory Snacks market.
- Convenience Storesfollowed by Hypermarkets and Supermarketsare the preferred distribution channels for purchasing Savory Snacks.
- Innovative products, Promotional campaigns, and Healthy Snackswilllead togreater demand in Romania.

Synopsis

The Romanian economy is on the path to recovery from the recession during 2009-2011. However, the per capita income level in Romania is still low compared to EU standards thereby holding down consumer expenditure. The Savory Snacks market in the country is small and will grow moderately during 2013-2018. Nuts and Seeds is the leading Savory Snacks category by value (2013), followed by Potato Chips. While On-the-go Consumption and Indulgence are the leading factors influencing Savory Snacks' consumption, product innovation and private label products will be the major growth drivers in the market. Snacking companies have devised new sales strategy through participative campaigns to address consumers' need directly.

Reasons To Buy

This overview of the consumer and market dynamics of the Romanian Savory Snacks sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

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