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Summary

This report brings together consumer insight and market data to provide a comprehensive brief of the Japanese Bakery and Cereals sector. This allows for the rapid identification of key growth opportunities across major Bakery and Cereals categories and their packaging.

Key Findings

- The consumption of Bakery and Cereals products will increase in Japan with changing lifestyles and the influence of Western food habits especially among younger consumers.
- Bread and Rolls is the largest category by value and Breakfast Cereals will register the highest growth during 2013-2018.
- As Japan is a fast growing nation, Japanese consumers seek bakery products that match their age specific needs.
- Retailers own brands are growing at a faster pace in Japan as a result of its highly concentrated retail market.
- Innovation with flavors and ingredients will be a key to success in the Bakery and Cereals market in Japan.

Synopsis

The Bakery and Cereals market in Japan will register moderate growth in coming years with changing lifestyles and increasing Western influence. As Japanese consumers have less intake of dietary fibre, whole gain and cereal based products, like Breakfast Cereals and Cereal Bars, will register a higher growth when compared to other categories. Busy Japanese consumers will seek convenience which will drive the growth of small portion and single consumption packs.

Reasons To Buy

This overview of the consumer and market dynamics of the Japanese Bakery and Cereals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

Table Of Contents

Market Focus: Trends and Developments in the Bakery and Cereals Sector in Japan to 2018
Table of Contents
Executive Summary
Future Outlook

Country Context
•Macro economic analysis
•Overview —consumption habits

Sector Analysis
•Overall value —volume analysis
•Value —volume analysis by categories
•Market share analysis

Consumer Overview
•Key trends

Private Labels
•Private label vs. national brand penetration
•Growth analysis

Distribution insights
•Leading retailers
•Key distribution formats by categories

Packaging Insight
•Key packaging material and type
•Top packaging closures and outers

Leading players with market share
Data Appendix and Summary Methodology

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