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Summary

This report brings together consumer insight and market data to provide a comprehensive brief of the Swedish Bakery and Cereals sector. This allows for the rapid identification of key growth opportunities across major Bakery and Cereals categories and their packaging.

Key Findings

- The Bakery and Cereals market in Sweden is driven by the Bread and Rolls and Cakes and Pastries categories.
- The high income level of Swedish consumers is driving the demand for premium Bakery and Cereals products..
- Hypermarkets and Supermarkets are the most preferred destination for the purchase of Bakery products in Sweden, followed by Food and Drink Specialists.
- The overall Bakery and Cereals market in Sweden is highly fragmented, with the presence of a large number of small and artisanal players in most of the categories, except Cookies.
- Bags/Sachets made of Flexible Packaging are the most commonly used packaging material for Bakery and Cereals in Sweden.

Synopsis

Per-capita Bakery and Cereals consumption in Sweden is one of the highest among the Nordic countries. The Bread and Rolls category is the largest market category, while Cakes and Pastries is forecast to be the fastest-growing category during 2013-2018. The Quality Seeking attitude of Swedish consumers is driving the demand for premium and better quality bakery products in the country, though private label in the Bakery and Cereals sector is expected to grow, especially in Morning Goods and Baking Ingredients, driven by large retailers.

Reasons To Buy

This overview of the consumer and market dynamics of the Swedish Bakery and Cereals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

Table Of Contents

Market Focus: Trends and Developments in the Bakery and Cereals Sector in Sweden
Table of Contents
Executive Summary
Future Outlook

Country Context
•Macro economic analysis
•Overview —consumption habits

Sector Analysis
•Overall value —volume analysis
•Value —volume analysis by categories
•Market share analysis

Consumer Overview
•Key trends

Private Labels
•Private label vs. national brand penetration
•Growth analysis

Distribution insights
•Leading retailers
•Key distribution formats by categories

Packaging Insight
•Key packaging material and type
•Top packaging closures and outers

Leading players with market share
Data Appendix and Summary Methodology

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