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Summary

This report brings together consumer insight and market data to provide a comprehensive brief of the Dutch Bakery and Cereal sector. This allows for the rapid identification of key growth opportunities across major Bakery and Cereals categories and their packaging.

Key Findings

- The Dutch Bakery and Cereals market shows stagnant growth both in value and volume terms
- Personal Space and Time and the desire to Indulge are the most important trends driving consumption of Bakery and Cereals products in the Netherlands
- Hypermarkets and Supermarkets are the most preferred destination for the purchase of Bakery products in the Netherlands, followed by Food and Drinks Specialists and Convenience Stores.
- Morning Goods will experience the highest growth as a result of rising demand from a busy population
- Breakfast Cereals will increase in popularity and will increase their market share during 2008-2018

Synopsis

The Bakery and Cereals market in the Netherlands is driven by the Bread and Rolls and Cookies categories, which accounted for more than half of the overall market by value. Cereal Bars and Energy Bars are gaining popularity as on-the-go convenient products are poised for high growth during the forecast period. The country's large aging population coupled with rising living standards provides opportunity for marketers to introduce new and innovative bakery products with functional benefits.

Reasons To Buy

This overview of the consumer and market dynamics of the Dutch Bakery and Cereals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

Table Of Contents

Market Focus: Trends and Developments in the Bakery and Cereals Sector in the Netherlands
Table of Contents
Executive Summary
Future Outlook

Country Context
•Macro economic analysis
•Overview —consumption habits

Sector Analysis
•Overall value —volume analysis
•Value —volume analysis by categories
•Market share analysis

Consumer Overview
•Key trends

Private Labels
•Private label vs. national brand penetration
•Growth analysis

Distribution insights
•Leading retailers
•Key distribution formats by categories

Packaging Insight
•Key packaging material and type
•Top packaging closures and outers

Leading players with market share
Data Appendix and Summary Methodology

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