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Summary

This report brings together consumer insight and market data to provide a comprehensive brief of the Romanian Bakery and Cereals Snacks sector. This allows for the rapid identification of key growth opportunities across major Bakery and Cereals categories and their packaging.

Key Findings

- Rising demand for healthy and functional products contribute to the growth of baked products in Romania.
- The relatively un-tapped Biscuits and frozen Bakery markets creates opportunities for marketers.
- Consumers searching for Better Value for Money, and Health and Wellness concerns will drive consumption in the Bakery and Cereals market.
- The search for convenience will continue to influence sales of Bakery and Cereals products in Romania.
- Low cost and ease of packaging will continue to drive the use of Bag/Sachets and Films in Romania.

Synopsis

Urbanization and busy lives are leading to a change in consumption patterns among Romanian consumers. The search for Better Value for Money and Health and Wellness concerns are influencing consumers' choice of Bakery and Cereals products in Romania. Artisanal baked products will continue to hold the majority share in the market as freshness and convenience is an important consideration while purchasing Bakery products in Romania.

Reasons To Buy

This overview of the consumer and market dynamics of the Bakery and Cereals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market, and identify the key trends that will drive growth in the coming years.

Table Of Contents

Market Focus: Trends and Developments in the Bakery and Cereals Sector in Romania
Table of Contents
Executive Summary
Future Outlook

Country Context
•Macro economic analysis
•Overview —consumption habits

Sector Analysis
•Overall value —volume analysis
•Value —volume analysis by categories
•Market share analysis

Consumer Overview
•Key trends

Private Labels
•Private label vs. national brand penetration
•Growth analysis

Distribution insights
•Leading retailers
•Key distribution formats by categories

Packaging Insight
•Key packaging material and type
•Top packaging closures and outers

Leading players with market share
Data Appendix and Summary Methodology

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