Table of Contents
Improved User Productivity and Scalability Driving the UC Adoption
This market insight provides the emerging trends in Unified Communications (UC) applications market in India for CY 2013. It analyses the market trends, technology trends, revenue analysis and competitive scenario. Increasing investments to optimize the communication infrastructure, desire to reduce travelling costs, SMB adoption of UC, and a shift towards mobile applications were cited as the key drivers for the Indian UC market. The overall enterprise UC market is moving towards early mainstream adoption phase, with end users having more possibilities in terms of products/solutions selection, pricing/ bundling strategies and deployment options.
-The Indian Unified Communications (UC) applications market was estimated at INR 2,812.1 crores in CY 2013, and it is expected to grow at a CAGR of % during the forecast period of 2013 to 2020. Increasing investments to optimize the communication infrastructure, desire to reduce travelling costs, SMB adoption of UC, and a shift toward mobile applications were cited as the key drivers for the Indian UC market.
-CY 2013 witnessed an increase in the adoption rate of IP-PBX telephony, as it acts as the platform for any UC deployment. Uptake of the virtualized server for telephony, as well as collaboration, is expected to increase in the short to medium terms.
-Increased penetration of IP-based telephony, coupled with aggressive promotion of SIP trunking, is leading the way to higher adoption of SIP trunking in mid-sized as well as large enterprises.
-Key UC vendors are trying provide a full stack of UC architecture as a single stand-alone solution. The applications offered by significant participants such as Avaya, Cisco, and Microsoft use an open platform as a strategic tactic to facilitate interoperability with other standard 3rd-party applications/ solutions.
-UC vendors have recognized the unprecedented opportunity to address the needs of mid-market enterprises across India or the companies earmarked to become “The New Big” enterprises of tomorrow.
-The overall enterprise UC market is moving toward the early mainstream adoption phase, with end users having more possibilities in terms of product/solution selection, pricing/bundling strategies, and deployment options.
-Market insight provides the emerging trends in the UC applications market in India for CY 2013.
-It analyzes the market trends, technology trends, revenue analysis, and competitive scenario.
-The UC market is segmented into traditional telephony (IP and PBX), email, unified messaging, IM/presence, mobility, contact center, and video conferencing (audio, video, and Web).
-Geographic scope: India
-Years considered for forecasts: CY 2014–2020 Research Methodology
-Primary research with OEMs
-Frost & Sullivan published research services
-Company Web sites and other secondary sources
Market Definitions—Unified Communications Applications
The key application segments and enabling platforms that form the total UC framework include:
-Enterprise Telephony: Includes KTS, WPBX, PBX, IP-PBX systems, IP hard phones and soft phones, and digital phones.
-Email: Includes email and related calendaring software licenses.
-Unified Messaging: Includes applications that integrate the storage and accessibility of voice, fax, and email messages into a single mailbox that can be accessed via email, telephone, Web browser, or a unified client. Also includes sales of voice mail systems, as they form an addressable opportunity for UM solutions.
-Conferencing and Collaboration: Includes video conferencing infrastructure and end points (includes traditional video conferencing and telepresence).
-Contact Center Applications (ACD, CTI, IVR, Outbound, Multimedia systems): Includes product license sales of customer-facing applications in the contact center. The applications included are automatic call distributors, computer telephony integration systems, interactive voice response systems, outbound dialers, and multimedia systems.
-Mobility: Includes middleware applications and soft clients that enable the delivery of corporate desktop and voice communications via mobile devices.
-Unified Client, Presence, and Integrated UC Applications: Unified clients include software clients that provide instant messaging capabilities and/or ability to launch other UC applications such as IP telephony and conferencing and collaboration with presence awareness. Presence and integrated UC applications include middleware applications that provide a real-time status indicator of a user’s ability and willingness to communicate via different communication tools within a network or enable integration of multiple UC applications. Also includes all-in-one application servers that provide presence, instant messaging, call management, and conferencing and collaboration capabilities on a single platform.
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