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Research on China Maternity Clothing Market, 2014-2018

  • May 2014
  • -
  • Huidian Research
  • -
  • 68 pages

Summary

Table of Contents

Please note: The report is the Chinese version. We will provide the English version in two business days.

Research on China Maternity Clothing Market, 2014-2018 mainly carries on analyses in the following aspects: market status, supply and demand, competitive landscape and business performance of major enterprises in China; meanwhile it offers suggestions for maternity clothing industry, so as to provide decision-making references for investors.

China has a huge population base with a high proportion of professional women, creating an enormous consumption market of maternity clothing. Faced with a fierce competitive job market, a majority of mothers-to-be insist in working until near the time of labor under permissive physical conditions. In China’s maternity clothing market, most of pregnant women belong to the post 80s-generation, of them, most working women pursue high brand consumption, fashion and have publicizing individuality. Foreign high-end maternity clothing is flooding into Chinese market, so maternity clothing market shows an upward development trend.

Because of huge and stable consumer groups with unprecedented consumption power, market demands expedite the emergence of a lot of maternity clothing producers. According to statistics, now there are nearly one hundred enterprises in China’s maternity clothing industry, in addition many Hong Kong-funded and Taiwan-funded brands have marched into inland market. However most of domestic enterprises are small size with relatively weak strength, so their outputs are small and product style is single, and target customers belong to low-end customers.

Through years of development, natural elimination and integration process, new competitors equip themselves with more powerful strength so as to conduct business from a higher starting point. Some enterprises which have resource integration competence and emphasize on brand operation stand out from the competition, such as O.C.T. mami, HUIBAO and Gennie’s.

At present sales value of China’s maternity clothing is approximately about CNY 5 billion, of which about 40% is generated in the sales of radiation-proof maternity clothing. With the implementation of two-child policy in China, China’s maternity clothing market space will be further opened.

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