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  5. > Research and Future Trend of China Baby Food Industry (excluding milk formula), 2014-2018

Please note: The report is the Chinese version. We will provide the English version in two business days.

Baby food in this report includes baby cereals, meals, cookies, etc, excluding milk formula. The report primarily conducts analyses on China baby food industry in the following aspects: domestic market status, supply and demand, competitive pattern, major enterprises both in China and overseas; meanwhile it offers suggestions, so as to make investors understand this industry well and provides decision-making references for them.

Although baby food industry has undergone a long history, domestic market is still at the starting stage due to different residents’ consumption habit in China market. Compared with developed countries where have a fast pace of life, Chinese families have a preference for making food for their babies by themselves instead of purchasing packaged brand baby food, therefore China baby food market is still at the starting stage. Only in developed cities, baby food enjoys a relatively higher market penetration rate.

At present the scale of China baby food market is worth about CNY 8 billion. Chinese enterprises entered baby food market late, and the well-known enterprises are Heinz, Nestle, Eastwes, Beingmate, Garbath, Meiji, Synbiotics and Yashily. Some other infant milk powder brands are also setting foot in this market segment. Heinz, Nestle and Beingmate are the three large brands with advantages, and popularity of each brand exceeds 80% in nationwide towns and cities. Eastwes, Meiji and Garbath are regional key brands, mainly distributing in coastal cities.

The consumption groups of baby food are babies aged from four months to three years old. In China, the number of babies aged from six months to three years old is about 40 million. If one baby consumes 100g of food, and calculated by retail prices of baby food in current market, the potential market capacity exceeds CNY 80 billion.

Table Of Contents

Research and Future Trend of China Baby Food Industry (excluding milk formula), 2014-2018
1. Overview of Baby Food Industry
1.1 Brief Introduction to Baby Food
1.1.1 Definition
1.1.2 Classification
1.2 Principles of Adding Food for Baby
1.3 Industrial Chain of Baby Food

2. Development Environment of China Baby Food Industry
2.1 China's Economic Development Environment
2.2 Relevant Standards

3. Status Quo of China Baby Food Industry
3.1 Market Status
3.1.1 Overview of Baby Food Market
3.1.2 Existing Problems
3.1.3 Marketing Channels
3.2 Competitive Landscape

4. Supply and Demand of China Baby Food Industry
4.1 Supply
4.2 Demand
4.3 Product Price
4.3.1 Factors Influencing Price
4.3.2 Price Analysis

5. Main Enterprises of Baby Food both in China and Abroad
5.1 Heinz
5.1.1 Company Profile
5.1.2 Operation Analysis
5.1.3 Competitive Advantages
5.1.4 Development Strategies
5.2 Nestle
5.2.1 Company Profile
5.2.2 Operation Analysis
5.2.3 Competitive Advantages
5.2.4 Development Strategies
5.3 Beijing San Yuan Food Co., Ltd.
5.3.1 Company Profile
5.3.2 Business Performance
5.3.3 Competitive Advantage
5.3.4 Future Development Strategies
5.4 Zhejiang Beingmate Scientific-Industrial-Trade Share Co., Ltd.
5.4.1 Company Profile
5.4.2 Business Performance
5.4.3 Advantage Analysis
5.4.4Development Strategies
5.5 Bright Dairy and Food Co., Ltd.
5.5.1 Company Profile
5.5.2 State of Operation
5.5.3 Advantage Analysis
5.5.4 Development Prospect
5.6 Beijing Er Shang Jianli Food Science and Technology Ltd.
5.6.1 Company Profile
5.6.2 Business Condition
5.6.3 Competitive Advantages
5.6.4 Development Strategies
5.7 Other Baby Food Companies
5.7.1 Shanghai Eastwes Nutriment Co., Ltd.
5.7.2 Fang Guang

6. Development Trend Prediction of China Baby Food Industry
6.1 Development Trend
6.1.1 Sustainable Growth of Market Consumption
6.1.2 Branding Competition
6.1.3 Concentrated Market Shares
6.1.4 High-end Orientation
6.1.5 Diversified Marketing Pattern
6.2 Market Size Forecasting
6.2.1 Promising Prospect of Baby Food Industry
6.2.2 Broad Prospect of Baby Food Market
6.2.3 Huge Market Potential
6.2.4 Consumption Upgrade promoting Demand Growth of High-end Products

7. Investment Opportunities and Risks of China Baby Food Industry
7.1 Investment Opportunities
7.1.1 National Supportive Policies
7.1.2 Per Capita Income
7.1.3 Consumption Groups
7.1.4 Urbanization Level
7.2 Barriers to Entry
7.3 Investment Risks
7.3.1 National Child-bearing Policies Influencing Number of New-born Babies and Frequency of Fertility
7.3.2 Market Competition
7.3.3 Quality Safety
7.3.4 Fluctuations in Prices of Raw Materials
7.4 Investment Suggestions
7.4.1 Strengthening Brand Promotion
7.4.2 Combination of Knowledge Marketing and Product Marketing
7.4.3 Enhancing Channel Building
7.4.4 Improving Services
7.5 Marketing Suggestions on Baby Food


Companies Mentioned
Heinz
Nestle
Beijing San Yuan Food Co., Ltd.
Zhejiang Beingmate Scientific-Industrial-Trade Share Co., Ltd.
Bright Dairy and Food Co., Ltd.
Beijing Er Shang Jianli Food Science and Technology Ltd.
Shanghai Eastwes Nutriment Co., Ltd.
Fang Guang

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