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Development Trend and Investment Prospect of China Toy Market, 2014-2018 mainly analyzes toy industry in the aspects of market status, supply & demand, competition landscape, and business performance of major enterprises both home and abroad, more specifically, offers suggestions for toy industry, so as to make entrepreneurs get a better understanding of this industry and make a wiser decision with the help of the investment references.

In recent years, China’s toy industry has gradually entered into integration period, and slowly recovered from the impact of financial crises, and constantly marched forward the branding of Chinese toys. As the market continuously perfects and keeps in order and together with the nation’s preferential policy and great support of cultural industries such as toy, animation and game, the domestic toy industry is expected to develop at a higher speed than ever and step into an unprecedented golden period.

As the largest toy production country in the world, there are total 1304 large-scale toy enterprises in China, which have produced almost 75% toys of the whole world, moreover, Sino-foreign joint ventures, enterprises with Sino-foreign cooperation, and wholly foreign-owned enterprises have taken up the leading position of China’s toy industry

Though China is a major toy manufacturing and export country, the domestic market almost has been taken up by foreign brands. Among the top ten toy brands in Chinese market, the top two are foreign ones, they are Lego and Mattel, and six out of those ten enterprises are foreign-owned subsidies in China.

There are about 30,000 plus kinds of toys in China’s toy market. And they can be classified into electronic toys, machine model toys, plastic toys, wooden toys, etc. As people’s living standard and the awareness of the importance of early education improve day by day, according to relevant statistics, now the consumption groups of traditional toys, educational toys, and DIY toys each accounts for 55%, 25% and 20% respectively, besides, the market share of educational toys has increased from 10% of four years ago to 25% by far.

The most important production and export bases of toys in China are concentrated in Guangdong, Jiangsu, Shanghai, Shandong, Zhejiang and Fujian, etc, in which, Guangdong and Fujian bases are specialized in electronic and plastic toys, Jiangsu and Shanghai are stuffed toys, and Zhejiang is wooden toys.

In 2013, the output value of China’s toy industry was about CNY 130.764 billion, up 15.72% over last year, and the main business revenue was CNY 166.44 billion, with accumulative year-on-year rises of 14.3%.


Please note: The report is Chinese version. It will provide the English version in two business days.

Table Of Contents

Development Trend and Investment Prospect of China Toy Market, 2014-2018
1. Overview of Toy Industry
1.1 Brief Introduction
1.1.1 Definition and Classification
1.1.2 Toy for Children
1.2 Development History in China

2. Development Environment of Toy Industry in China
2.1 Economic Development Environment Analysis
2.2 Relevant Policies and Standards Analysis

3. Current Status of Toy Market in China
3.1 Current Status
3.1.1 Overview
3.1.2 Existing Problems
3.2 Supply and Demand Analysis
3.3 Competitive Landscape
3.4 Price Analysis
3.4.1 Factors Affecting Price
3.4.2 Price Analysis in China

4. Current Status of Toy Industry Segments
4.1 Stuffed Toy
4.1.1 Current Status
4.1.2 Supply and Demand Conditions
4.2 Wooden Toy
4.2.1 Current Status
4.2.2 Supply and Demand Conditions
4.3 Plastic toy
4.4 Electronic Toy
4.5 Educational Toy

5. Import and Export Analysis on Toy Industry in China
5.1 Overview
5.2 Export Conditions Analysis on Toy Industry Segments
5.3 Existing Problems and Countermeasures of Toy Export
5.3.1 Existing Problems
5.3.2 Countermeasures and Suggestions

6. Major Foreign Toy Enterprises Analysis
6.1 Lego Group
6.1.1 Company Profile
6.1.2 Business Performance
6.1.3 Competitiveness
6.1.4 Development in China
6.2 Mattel Inc.
6.2.1 Company Profile
6.2.2 Business Performance
6.2.3 Development in China
6.3 Hasbro Inc.
6.3.1 Company Profile
6.3.2 Business Performance
6.3.3 Competitiveness
6.3.4 Development Trend
6.4 TAKARA TOMY
6.4.1 Company Profile
6.4.2 Business Performance
6.4.3 Competitiveness
6.4.4 Development in China

7. Major Chinese Toy Enterprises Analysis
7.1 Guangdong Alpha Animation and Culture Co., Ltd
7.1.1 Company Profile
7.1.2 Operation Conditions
7.1.3 Competitiveness
7.1.4 Development Strategy
7.2 GOLDLOK Toys Holdings (Guangdong) Co., Ltd
7.2.1 Company Profile
7.2.2 Business Performance
7.2.3 Competitiveness
7.2.4 Future Development Strategy
7.3 Guangdong Qunxing Toys Joint-Stock Co., Ltd
7.3.1 Company Profile
7.3.2Operation Conditions
7.3.3 Competitiveness
7.3.4 Future Development Strategy
7.4 Xinghui Auto Model Co., Ltd
7.4.1 Company Profile
7.4.2 Business Performance
7.4.3 Competitiveness
7.4.4 Development Strategy
7.5 Huawei Technology Co., Ltd
7.5.1 Company Profile
7.5.2 Operation Conditions
7.5.3 Competitiveness
7.5.4 Future Development Strategy

8. Development Trend Forecast of Toy Industry in China
8.1 Development Trend
8.1.1 Improving Technological Standards
8.1.2 Intelligent Toy and Recreational Toy are Still Mainstream Products; Collectable Toy and Multiplayer Toy have Developed Rapidly
8.1.3 Arriving Era of Internet Marketing
8.2 Technological Development Trend
8.3 Market Scale Forecast

9. Investment Opportunity and Risk of Toy Industry
9.1 Investment Opportunity
9.1.1 Relevant National Policy Support
9.1.2 Increasing Per-capita Income
9.1.3 Huge Potential of Toy Consumption Market in China
9.1.4 Favorable Adjustment of Taxation Policy
9.2 Barriers to Entry
9.2.1 Brand Barriers
9.2.2 Research and Development Innovation Barriers
9.2.3 Distribution Channel Barriers
9.2.4 Safety Standard Barriers
9.2.5 Investment Capital Scale Barriers
9.3 Investment Risk
9.3.1 Macroeconomic Environment Risk
9.3.2 Raw Material and Labor Cost Fluctuation Risk
9.3.3 Market Competition Risk
9.3.4 Exchange Rate and Taxation Policy Risk
9.4 Investment Suggestions
9.4.1 Improve Technological Level
9.4.2 Break through Core Technologies
9.4.3 Emphasize on Low Carbon and Environmental Protection
9.4.4 Promote Close Production-Academy-Research Cooperation with Innovative Practices



Companies Mentioned
Lego Group
Mattel Inc.
Hasbro Inc.
TAKARA TOMY
Guangdong Alpha Animation and Culture Co., Ltd
GOLDLOK Toys Holdings (Guangdong) Co., Ltd
Guangdong Qunxing Toys Joint-Stock Co., Ltd
Xinghui Auto Model Co., Ltd
Huawei Technology Co., Ltd

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