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Freshly baked: Industry operators will introduce new product offerings amid heightened competition

Pretzel Stores

The Pretzel Stores industry has experienced strong growth over the five years to 2014. As a result of increases in consumer spending and demand for inexpensive treats, industry operators have capitalized on this demand by introducing new product offerings and offering twists on the original snack. An increase in the range of product offerings has also helped industry operators differentiate themselves from competitors in an increasingly saturated market. As a result, industry operators will continue to expand franchise operations abroad over the next five years to capitalize on markets that are still in their infancy.

This industry is composed of establishments that prepare or serve pretzels for immediate consumption. These establishments may also sell nonalcoholic beverages and other related products, such as hot dogs wrapped in pretzel dough. This industry does not include street vendors that sell pretzels (see IBISWorld report 72233 Street Vendors) or stores that retail pretzels not baked on the premises and not for immediate consumption (see report 44529 Specialty Food Stores).

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Table Of Contents

Pretzel Stores in the US - Industry Market Research Report

TABLE OF CONTENTS

ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS and MARKETS
Supply Chain
Products and Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS
Capital Intensity
Technology and Systems
Revenue Volatility
Regulation and Policy
Industry Assistance

KEY STATISTICS
Industry Data
Annual Change
Key Ratios

JARGON and GLOSSARY

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ref:plp2014

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