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Deodorants in Peru, Euromonitor International

  • July 2014
  • -
  • Euromonitor International
  • -
  • 27 pages

Body sprays continued to develop rapidly, as young men appreciate the practicality of a product that is both a deodorant and can simultaneously be used as a fragrance. In addition, Unilever, which offers the most popular brand in body sprays, Axe, continues to aggressively advertise its products, and periodically launches brand extensions, such as Axe Apollo and Axe Random. These products are advertised under the concept that using the brands helps to attract women due to their appealing...

Euromonitor International’s Deodorants in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Deodorants in Peru, Euromonitor International
DEODORANTS IN PERU
Euromonitor International
July 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2008-2013
Table 2 Sales of Deodorants by Category: % Value Growth 2008-2013
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2008-2013
Table 4 NBO Company Shares of Deodorants: % Value 2009-2013
Table 5 LBN Brand Shares of Deodorants: % Value 2010-2013
Table 6 Forecast Sales of Deodorants by Category: Value 2013-2018
Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2013-2018
Table 8 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2013-2018
Cetco SA in Beauty and Personal Care (peru)
Strategic Direction
Key Facts
Summary 1 Cetco SA: Key Facts
Summary 2 Cetco SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Cetco SA: Competitive Position 2013
Procter and Gamble Perú SRL in Beauty and Personal Care (peru)
Strategic Direction
Key Facts
Summary 4 Procter and Gamble Perú SRL: Key Facts
Summary 5 Procter and Gamble Perú SRL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Procter and Gamble Perú SRL: Competitive Position 2013
Productos Avon SA in Beauty and Personal Care (peru)
Strategic Direction
Key Facts
Summary 7 Productos Avon SA: Key Facts
Summary 8 Productos Avon SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Productos Avon SA: Competitive Position 2013
Unique SA in Beauty and Personal Care (peru)
Strategic Direction
Key Facts
Summary 10 Unique SA: Key Facts
Summary 11 Unique SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Unique SA: Competitive Position 2013
Executive Summary
Beauty and Personal Care Continues To Post Healthy Growth
Rising Importance of Social Networks As An Advertising Tool
Competition Is Driven by Multiple-benefit Products
Direct Sellers Continues To Be the Leading Distribution Channel
Positive Outlook
Men's Grooming Continues To Appeal To More Consumers
Positive Economic Performance Continues To Fuel Beauty and Personal Care Sales
Growing Demand for More Complex Hair Care Products
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2008-2013
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2008-2013
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Definitions
Sources
Summary 13 Research Sources












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