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Fragrances in Denmark, Euromonitor International

  • July 2014
  • -
  • Euromonitor International
  • -
  • 25 pages

Sales of fragrances in Denmark increased by 2% in current value terms in 2013. The increase was partly due to the rise in demand for premium fragrances. In 2013, premium fragrances posted its strongest growth rate of the review period, rising by 3% in value terms and by 5% in volume terms. Premium brands saw faster growth than mass alternatives. Danes are optimistic about their future and consequently are not as afraid of spending money as during the initial years of the economic crisis. This...

Euromonitor International’s Fragrances in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Fragrances in Denmark, Euromonitor International
FRAGRANCES IN DENMARK
Euromonitor International
July 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Fragrances by Category: Value 2008-2013
Table 2 Sales of Fragrances by Category: % Value Growth 2008-2013
Table 3 NBO Company Shares of Fragrances: % Value 2009-2013
Table 4 LBN Brand Shares of Fragrances: % Value 2010-2013
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2010-2013
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2010-2013
Table 7 Forecast Sales of Fragrances by Category: Value 2013-2018
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2013-2018
L'Oreal Danmark A/S in Beauty and Personal Care (denmark)
Strategic Direction
Key Facts
Summary 1 L'Oreal Danmark A/S: Key Facts
Summary 2 L'Oreal Danmark A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 L'Oreal Danmark A/S: Competitive Position 2013
Executive Summary
Solid Growth for the Second Consecutive Year
Multifunctional and Premium Products Influence Sales in 2013
the Global Giants Dominate the Category
Service and Price Levels Influence Distribution
Positive But Slow Value Growth in the Future
Key Trends and Developments
Slow Economic Development in Denmark
Internet Retailing Is Hurting Store-based Retailing
New Trends Influence the Category
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2008-2013
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2008-2013
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Sources
Summary 4 Research Sources












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